The Secret Life of Walter Mitty (2013 film) Audience in United States
The Secret Life of Walter Mitty (2013 film) has an estimated audience of 856,223 people in United States. 65.0% are female, 35.0% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Mustard seed, Figure painting (hobby), Jingoism, Google Photos, Home staging.
The average The Secret Life of Walter Mitty (2013 film) fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mustard seed, Figure painting (hobby), Jingoism, with strongest over-indexing on Mustard seed (13.03× the country average). Demographically, the The Secret Life of Walter Mitty (2013 film) audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Secret Life of Walter Mitty (2013 film) fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 47.8 |
| Estimated audience size | 856,223 |
Audience persona
The typical The Secret Life of Walter Mitty (2013 film) fan in United States is more female, around 47.8 years old, with strong Risk Appetite tendencies and a notable affinity for Mustard seed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,822 | 1.17× |
| Texas | 66,533 | 0.9× |
| Florida | 46,568 | 0.8× |
| New York | 45,371 | 0.95× |
| Illinois | 25,688 | 0.9× |
| Pennsylvania | 24,882 | 0.86× |
| North Carolina | 23,191 | 0.9× |
| Washington | 23,127 | 1.35× |
| Ohio | 21,777 | 0.83× |
| Georgia | 21,501 | 0.82× |
| Michigan | 21,210 | 0.95× |
| Colorado | 20,491 | 1.52× |
| Utah | 20,242 | 2.64× |
| Virginia | 18,736 | 0.9× |
| New Jersey | 18,085 | 0.83× |
| Massachusetts | 17,005 | 1.01× |
| Arizona | 16,721 | 0.96× |
| Tennessee | 15,280 | 0.89× |
| Indiana | 14,028 | 0.9× |
| Oregon | 13,332 | 1.36× |
| Missouri | 13,132 | 0.95× |
| Minnesota | 12,878 | 1.05× |
| Wisconsin | 12,154 | 0.94× |
| Maryland | 10,510 | 0.71× |
| South Carolina | 9,717 | 0.75× |
| Oklahoma | 9,323 | 0.98× |
| Kentucky | 8,627 | 0.8× |
| Connecticut | 8,291 | 0.97× |
| Alabama | 7,765 | 0.65× |
| Nevada | 7,757 | 0.94× |
| Idaho | 7,499 | 1.75× |
| Louisiana | 6,835 | 0.62× |
| Kansas | 6,524 | 0.97× |
| Iowa | 6,493 | 0.92× |
| Arkansas | 6,367 | 0.9× |
| Nebraska | 4,205 | 0.98× |
| Mississippi | 4,137 | 0.59× |
| New Mexico | 4,077 | 0.95× |
| Hawaii | 3,791 | 1.03× |
| Montana | 3,499 | 1.47× |
| New Hampshire | 3,314 | 0.98× |
| Maine | 3,101 | 1.01× |
| West Virginia | 2,810 | 0.7× |
| Alaska | 2,540 | 1.39× |
| Rhode Island | 2,420 | 0.89× |
| Washington, District of Columbia | 2,403 | 0.93× |
| South Dakota | 1,883 | 0.95× |
| Vermont | 1,776 | 1.18× |
| Wyoming | 1,488 | 1.17× |
| North Dakota | 1,474 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mustard seed | 13.03× | Food & Beverages |
| Figure painting (hobby) | 5.15× | Arts & Culture |
| Jingoism | 1.81× | Politics & Society |
| Google Photos | 1.97× | Technology & Electronics |
| Home staging | 3.78× | Home & Garden |
| Historic site | 2.71× | Arts & Culture |
| Elsword | 10.29× | Games |
| Jill Scott | 3.52× | Music & Radio |
| Gloria | 4.86× | Music & Radio |
| Grinch | 2.25× | Movies & TV |
| Corona (band) | 3.15× | Music & Radio |
| The Halal Guys | 3.37× | Food & Beverages |
| Throne of Glass | 3.76× | Literature |
| A Enfermagem | 4.69× | Health |
| Vocal harmony | 2.13× | Music & Radio |
| Personalised Gifts | 2.02× | Home & Garden |
| Theocracy | 3.68× | Music & Radio |
| Chanticleer (ensemble) | 6.23× | Music & Radio |
| Hauptschule | 6.1× | Kids & Family |
| Steampunk | 2.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.61 |
| Tradition | CONSERVATISM | 1.59 |
| Urban Lifestyle | OPEN | 1.47 |
| Extroversion | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Community Orientation | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| India | 11.8% |
| United Kingdom | 7.9% |
See The Secret Life of Walter Mitty (2013 film) audiences in other countries
- The Secret Life of Walter Mitty (2013 film) — Germany
- The Secret Life of Walter Mitty (2013 film) — United Kingdom
- The Secret Life of Walter Mitty (2013 film) — France
- The Secret Life of Walter Mitty (2013 film) — Italy
- The Secret Life of Walter Mitty (2013 film) — Spain
- The Secret Life of Walter Mitty (2013 film) — Brazil
- The Secret Life of Walter Mitty (2013 film) — Japan
- The Secret Life of Walter Mitty (2013 film) — South Korea
- The Secret Life of Walter Mitty (2013 film) — India
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Frequently asked questions
How many fans does The Secret Life of Walter Mitty (2013 film) have in United States?
The Secret Life of Walter Mitty (2013 film) has an estimated audience of 856,223 people in United States, concentrated in California and Texas.
What is the gender split and age of The Secret Life of Walter Mitty (2013 film) fans?
65.0% of The Secret Life of Walter Mitty (2013 film) fans are female, 35.0% are male, with an average age of 47.8 years.
Which brands do The Secret Life of Walter Mitty (2013 film) fans like most?
The Secret Life of Walter Mitty (2013 film) fans show strongest brand affinity for Mustard seed (13.03×), Figure painting (hobby) (5.15×), and Jingoism (1.81×) over the country average.
Where do The Secret Life of Walter Mitty (2013 film) fans live in United States?
The Secret Life of Walter Mitty (2013 film) fans in United States are most concentrated in California (reach 109,822), Texas (reach 66,533), and Florida (reach 46,568). These three regions account for the largest share of the active audience.
What other brands do The Secret Life of Walter Mitty (2013 film) fans also like?
Beyond The Secret Life of Walter Mitty (2013 film) itself, the audience over-indexes on Figure painting (hobby) (5.15×), Jingoism (1.81×), Google Photos (1.97×), and Home staging (3.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Secret Life of Walter Mitty (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.