Rascasse Audience Intelligence

The Secret Life of Walter Mitty (2013 film) Audience in United States

A data profile of the people who buy, follow and care about The Secret Life of Walter Mitty (2013 film) in United States — modelled from more than twelve digital signal sources. The Secret Life of Walter Mitty (2013 film) has an estimated audience of 816,829 people in United States.

#88among Comedy in United States#2238among Movie / TV Show / Series in United States#5029in Movies & TV

The average The Secret Life of Walter Mitty (2013 film) fan in United States is 47.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anna Faris, Sally Field, Lily Tomlin, with strongest over-indexing on Anna Faris (359.86× the country average).

Demographically, the The Secret Life of Walter Mitty (2013 film) audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Secret Life of Walter Mitty (2013 film) fan in United States is more female, around 47.8 years old, with strong Risk Appetite tendencies and a notable affinity for Anna Faris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Secret Life of Walter Mitty (2013 film) profile in United States.

Audience size
817K
in United States
Gender
65.0%♀
35.0% male
Age
47.8
average years
Country rank
#27108
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Secret Life of Walter Mitty (2013 film) viewers

65.0% are female, 35.0% are male, average age 47.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for The Secret Life of Walter Mitty (2013 film) audience in United States
MetricValue
Female65.0%
Male35.0%
Average age47.8
Estimated audience size816,829
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the The Secret Life of Walter Mitty (2013 film) audience in United States
Age bracketShare%
16-1911%
20-299%
30-3911%
40-4920%
50+49%
Fig. 04

Worldwide distribution

33.0%

of the worldwide The Secret Life of Walter Mitty (2013 film) audience comes from United States.

Worldwide audience distribution share by country for The Secret Life of Walter Mitty (2013 film)
CountryShare
United States33.0%
India11.8%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Secret Life of Walter Mitty (2013 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Secret Life of Walter Mitty (2013 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.49×
02Idaho~7K1.74×
03Montana~4K1.51×
04Alaska~3K1.47×
05Colorado~20K1.40×
06Oregon~10K1.36×
07Washington~20K1.30×
08Vermont~2K1.22×
09California~100K1.12×
10Hawaii~4K1.07×
11Minnesota~10K1.05×
12Maine~3K1.05×
13New Hampshire~3K1.03×
14Massachusetts~20K1.00×
15New Mexico~4K1.00×
16Arizona~20K0.99×
17South Dakota~2K0.98×
18Kansas~7K0.97×
19Nebraska~4K0.97×
20Oklahoma~9K0.96×
21Iowa~7K0.95×
22Wisconsin~10K0.94×
23North Dakota~2K0.94×
24Missouri~10K0.93×
25Connecticut~8K0.93×
26Michigan~20K0.92×
27Arkansas~6K0.91×
28Rhode Island~2K0.91×
29New York~40K0.89×
30Virginia~20K0.89×
31Indiana~10K0.89×
32Nevada~7K0.89×
33Washington, District of Columbia~2K0.89×
34Texas~60K0.87×
35Tennessee~10K0.87×
36Illinois~20K0.86×
37Pennsylvania~20K0.84×
38North Carolina~20K0.84×
39Ohio~20K0.82×
40New Jersey~20K0.80×
41Kentucky~9K0.80×
42Georgia~20K0.79×
43Florida~50K0.78×
44West Virginia~3K0.77×
45South Carolina~10K0.76×
46Delaware~2K0.73×
47Maryland~10K0.71×
48Alabama~8K0.71×
49Louisiana~7K0.65×
50Mississippi~5K0.65×
Fig. 06

Affinity by region

Affinity by region — The Secret Life of Walter Mitty (2013 film), United States
0.65×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Secret Life of Walter Mitty (2013 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Secret Life of Walter Mitty (2013 film) audience
#·InterestCategoryAffinity×
01Anna FarisMovies & TV359.86×
02Sally FieldMovies & TV92.88×
03Lily TomlinMovies & TV52.52×
04A Beautiful Mind (film)Movies & TV29.02×
05Almost FamousMovies & TV25.56×
06Damian LewisMovies & TV23.77×
07Faye DunawayMovies & TV20.36×
08CloverfieldMovies & TV19.10×
09Jane FondaMovies & TV15.72×
10Olivia MunnMovies & TV15.22×
11Patricia ArquetteMovies & TV15.22×
12John C. ReillyMovies & TV15.22×
13ParaglidingSports15.22×
14Jessica ChastainMovies & TV13.83×
15Christian BaleMovies & TV8.37×
16Winona RyderMovies & TV7.92×
17Cats (musical)Music & Radio7.86×
18BirdwatchingPets & Animals6.99×
19Tom CruiseMovies & TV6.57×
20Robert RedfordMovies & TV5.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Secret Life of Walter Mitty (2013 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Secret Life of Walter Mitty (2013 film) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.59×
Urban LifestyleOPEN1.51×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Secret Life of Walter Mitty (2013 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.74×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Secret Life of Walter Mitty (2013 film) have in United States?

The Secret Life of Walter Mitty (2013 film) has an estimated audience of 816,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Secret Life of Walter Mitty (2013 film) viewers?

65.0% of The Secret Life of Walter Mitty (2013 film) fans are female, 35.0% are male, with an average age of 47.8 years.

03

Which brands do The Secret Life of Walter Mitty (2013 film) fans like most?

The Secret Life of Walter Mitty (2013 film) fans show strongest brand affinity for Anna Faris (359.86×), Sally Field (92.88×), and Lily Tomlin (52.52×) over the country average.

04

Where do The Secret Life of Walter Mitty (2013 film) fans live in United States?

The Secret Life of Walter Mitty (2013 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Secret Life of Walter Mitty (2013 film) fans also like?

Beyond The Secret Life of Walter Mitty (2013 film) itself, the audience over-indexes on Sally Field (92.88×), Lily Tomlin (52.52×), Almost Famous (25.56×), and Jane Fonda (15.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret Life of Walter Mitty (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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