Cozy mystery Audience in United States

Cozy mystery logo

Cozy mystery has an estimated audience of 1,610,977 people in United States. 75.4% are female, 24.6% are male, average age 49.7. Top regions: California, Ohio, Texas. Top brand affinities: Grace Slick, Grinch, headspace, Hibachi, Google Home.

The average Cozy mystery fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Grace Slick, Grinch, headspace, with strongest over-indexing on Grace Slick (31.82× the country average). Demographically, the Cozy mystery audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Cozy mystery fans

Demographic split for Cozy mystery audience in United States
MetricValue
Female75.4%
Male24.6%
Average age49.7
Estimated audience size1,610,977

Audience persona

The typical Cozy mystery fan in United States is more female, around 49.7 years old, with strong Risk Appetite tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Cozy mystery in United States
RegionReachAffinity
California126,2310.71×
Ohio101,9072.05×
Texas86,2080.62×
New York86,1380.96×
Florida73,0150.67×
Michigan57,1001.36×
Illinois56,6951.06×
Pennsylvania52,2780.96×
Massachusetts47,5451.5×
North Carolina43,9620.91×
Virginia42,5301.08×
Washington42,1631.3×
Georgia39,2260.79×
Indiana39,0201.33×
Wisconsin37,8641.56×
New Jersey34,9480.85×
Minnesota29,4321.28×
Arizona28,2600.86×
Colorado27,8671.1×
Missouri27,7931.07×
Tennessee27,5320.85×
Maryland25,6670.93×
Oregon25,5911.39×
Connecticut22,5031.39×
Alabama19,2660.86×
Kentucky19,2100.95×
South Carolina17,7990.73×
Iowa16,0681.21×
Oklahoma15,9910.89×
Maine13,5042.34×
Utah13,3330.92×
Louisiana13,2370.64×
Kansas11,9710.94×
Arkansas11,7830.89×
New Hampshire8,6541.36×
Idaho8,0481×
West Virginia8,0451.07×
Nebraska7,2120.89×
Nevada7,1510.46×
New Mexico6,0980.75×
Mississippi5,9550.45×
Rhode Island5,6891.11×
Washington, District of Columbia4,3690.9×
Alaska3,3450.97×
Montana3,1100.7×
Hawaii2,9570.43×
Delaware2,8660.64×
South Dakota2,6860.72×
Vermont2,6230.93×
Wyoming2,3500.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cozy mystery audience
BrandAffinityCategory
Grace Slick31.82×Music & Radio
Grinch13.29×Movies & TV
headspace18.16×Health
Hibachi12.74×Food & Beverages
Google Home10.4×Technology & Electronics
Goma24.69×Travel & Leisure
Cryptic crossword21.07×Technology & Electronics
Goop7.28×Internet & Social Media
Wok8.87×Food & Beverages
Huaraz16.16×Travel & Leisure
Cherish (group)13.12×Music & Radio
Ira Glass17.43×Music & Radio
Nebraska Cornhuskers football3.62×Sports
Jingoism2.11×Politics & Society
Non-celiac gluten sensitivity10.63×Health
Hitchcock (film)13.81×Movies & TV
Hemnet12.05×Home & Garden
Jesse Plemons3.1×Movies & TV
HICKIES17.08×Fashion & Accessoires
Home staging4.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cozy mystery audience
TraitClusterScore
Risk AppetiteTHRILL1.74
TraditionCONSERVATISM1.62
Community OrientationOPEN1.52
CreativityOPEN1.5
Family OrientationCONSERVATISM1.49
TravellingTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Cozy mystery
CountryShare
United States49.1%
United Kingdom19.2%
Canada5.8%

See Cozy mystery audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Cozy mystery have in United States?

Cozy mystery has an estimated audience of 1,610,977 people in United States, concentrated in California and Ohio.

What is the gender split and age of Cozy mystery fans?

75.4% of Cozy mystery fans are female, 24.6% are male, with an average age of 49.7 years.

Which brands do Cozy mystery fans like most?

Cozy mystery fans show strongest brand affinity for Grace Slick (31.82×), Grinch (13.29×), and headspace (18.16×) over the country average.

Where do Cozy mystery fans live in United States?

Cozy mystery fans in United States are most concentrated in California (reach 126,231), Ohio (reach 101,907), and Texas (reach 86,208). These three regions account for the largest share of the active audience.

What other brands do Cozy mystery fans also like?

Beyond Cozy mystery itself, the audience over-indexes on Grinch (13.29×), headspace (18.16×), Hibachi (12.74×), and Google Home (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cozy mystery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.