Rascasse Audience Intelligence

Cozy mystery Audience in United States

A data profile of the people who buy, follow and care about Cozy mystery in United States — modelled from more than twelve digital signal sources. Cozy mystery has an estimated audience of 1,610,977 people in United States.

#47among Literary genre in United States#7039among Topic in United States#301in Literature

The average Cozy mystery fan in United States is 49.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, FedEx, Sustainable energy, with strongest over-indexing on QVC (13× the country average).

Demographically, the Cozy mystery audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cozy mystery fan in United States is more female, around 49.7 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cozy mystery profile in United States.

Audience size
1.6M
in United States
Gender
75.4%♀
24.6% male
Age
49.7
average years
Country rank
#16820
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cozy mystery fans

75.4% are female, 24.6% are male, average age 49.7.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Cozy mystery audience in United States
MetricValue
Female75.4%
Male24.6%
Average age49.7
Estimated audience size1,610,977
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Cozy mystery audience in United States
Age bracketShare%
16-199%
20-297%
30-3910%
40-4917%
50+58%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Cozy mystery audience comes from United States.

Worldwide audience distribution share by country for Cozy mystery
CountryShare
United States49.1%
United Kingdom19.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cozy mystery audience in United States is strongest.

Fig. 05

Top regions by affinity

Cozy mystery fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.73×
02Ohio~80K1.67×
03Wisconsin~30K1.41×
04Michigan~60K1.31×
05Massachusetts~40K1.30×
06Oregon~20K1.25×
07Washington~40K1.24×
08New Hampshire~8K1.22×
09Indiana~40K1.21×
10Minnesota~30K1.18×
11Connecticut~20K1.18×
12Iowa~20K1.16×
13Colorado~30K1.08×
14Missouri~30K1.07×
15Virginia~40K1.06×
16Vermont~3K1.04×
17Rhode Island~5K1.03×
18West Virginia~8K1.02×
19Illinois~50K1.01×
20Idaho~8K1.01×
21Alaska~3K1.00×
22Kentucky~20K0.99×
23Montana~4K0.99×
24Washington, District of Columbia~5K0.98×
25Pennsylvania~50K0.97×
26Kansas~10K0.97×
27Oklahoma~20K0.96×
28Arkansas~10K0.96×
29Nebraska~8K0.96×
30Maryland~30K0.95×
31Utah~10K0.95×
32South Dakota~4K0.95×
33North Dakota~3K0.95×
34New York~80K0.93×
35North Carolina~40K0.91×
36Tennessee~30K0.91×
37Delaware~4K0.91×
38Alabama~20K0.90×
39New Mexico~7K0.90×
40Hawaii~6K0.89×
41Arizona~30K0.85×
42South Carolina~20K0.85×
43New Jersey~30K0.84×
44Mississippi~10K0.84×
45Louisiana~20K0.81×
46Georgia~40K0.80×
47Nevada~10K0.78×
48California~100K0.72×
49Florida~80K0.70×
50Texas~90K0.64×
Fig. 06

Affinity by region

Affinity by region — Cozy mystery, United States
0.64×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cozy mystery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cozy mystery audience
#·InterestCategoryAffinity×
01Midsomer MurdersMovies & TV30.47×
02Agatha ChristieLiterature20.03×
03Elderly careHealth18.04×
04Theo JamesMovies & TV16.08×
05QVCMovies & TV13.00×
06GoodreadsLiterature11.89×
07Book discussion clubLiterature10.40×
08Sustainable energyHome & Garden9.28×
09FedExBusiness & Career9.20×
10Amazon KindleLiterature8.79×
11Crime fictionLiterature8.19×
12Weather forecastingHome & Garden7.43×
13BestsellerLiterature6.86×
14Renewable energyBusiness & Career6.32×
15First class travelTravel & Leisure5.44×
16Discount storesShopping4.94×
17PinterestInternet & Social Media4.29×
18Mortgage loansBusiness & Career3.94×
19Shopping mallsShopping3.64×
20McDonald'sFood & Beverages3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cozy mystery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cozy mystery audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.27×
SustainabilityBALANCE2.66×
Convenience OrientationPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cozy mystery audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cozy mystery have in United States?

Cozy mystery has an estimated audience of 1,610,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cozy mystery fans?

75.4% of Cozy mystery fans are female, 24.6% are male, with an average age of 49.7 years.

03

Which brands do Cozy mystery fans like most?

Cozy mystery fans show strongest brand affinity for QVC (13×), FedEx (9.2×), and Sustainable energy (9.28×) over the country average.

04

Where do Cozy mystery fans live in United States?

Cozy mystery fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cozy mystery fans also like?

Beyond Cozy mystery itself, the audience over-indexes on FedEx (9.2×), Sustainable energy (9.28×), Pinterest (4.29×), and Elderly care (18.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cozy mystery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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