Miami-Dade County, Florida Audience in United States

Miami-Dade County, Florida logo

Miami-Dade County, Florida has an estimated audience of 11,042,811 people in United States. 55.9% are female, 44.1% are male, average age 40.4. Top brand affinities: Governor of Michigan, Goop, Wok, Grinch, Google Home.

Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.67× the country average). Demographically, the Miami-Dade County, Florida audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Miami-Dade County, Florida fans

Demographic split for Miami-Dade County, Florida audience in United States
MetricValue
Female55.9%
Male44.1%
Average age40.4
Estimated audience size11,042,811

Audience persona

The typical Miami-Dade County, Florida fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami-Dade County, Florida audience
BrandAffinityCategory
Governor of Michigan15.67×Politics & Society
Goop10.63×Internet & Social Media
Wok10.54×Food & Beverages
Grinch6.09×Movies & TV
Google Home9.03×Technology & Electronics
Hibachi10.94×Food & Beverages
Vocal harmony6.24×Music & Radio
Hipster12.46×Politics & Society
Home construction1.81×Home & Garden
No Escape (1994 film)13.66×Movies & TV
headspace11.24×Health
Fairy godmother8.6×Literature
Cherish (group)12.35×Music & Radio
TV Fanatic11.76×Movies & TV
Grace Slick9.28×Music & Radio
Harlow12.05×Travel & Leisure
El Paso County, Colorado12.58×Travel & Leisure
Kikar HaShabbat15.41×News
Kento Yamazaki10.3×Movies & TV
Historic site3.41×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami-Dade County, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.77
ExtroversionTHRILL1.39
IndulgenceJOY1.34
Urban LifestyleOPEN1.33
TravellingTHRILL1.31
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Miami-Dade County, Florida
CountryShare
United States66.3%
Spain3.1%
Colombia2.7%

See Miami-Dade County, Florida audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami-Dade County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.