Rascasse Audience Intelligence

Miami-Dade County, Florida Audience in United States

A data profile of the people who buy, follow and care about Miami-Dade County, Florida in United States — modelled from more than twelve digital signal sources. Miami-Dade County, Florida has an estimated audience of 11,042,811 people in United States.

#47among City in United States#193among POI in United States#286in Travel & Leisure

The average Miami-Dade County, Florida fan in United States is 40.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include FedEx, Pinterest, Mortgage loans, with strongest over-indexing on FedEx (2.86× the country average).

Demographically, the Miami-Dade County, Florida audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami-Dade County, Florida fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami-Dade County, Florida profile in United States.

Audience size
11M
in United States
Gender
55.9%♀
44.1% male
Age
40.4
average years
Country rank
#3242
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami-Dade County, Florida fans

55.9% are female, 44.1% are male, average age 40.4.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Miami-Dade County, Florida audience in United States
MetricValue
Female55.9%
Male44.1%
Average age40.4
Estimated audience size11,042,811
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Miami-Dade County, Florida audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Miami-Dade County, Florida audience comes from United States.

Worldwide audience distribution share by country for Miami-Dade County, Florida
CountryShare
United States66.3%
Spain3.1%
Colombia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami-Dade County, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami-Dade County, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~8.5M14.76×
02Georgia~500K1.46×
03Washington, District of Columbia~50K1.41×
04Virginia~300K1.16×
05North Carolina~400K1.06×
06New York~600K1.02×
07South Carolina~200K1.01×
08Alabama~200K0.99×
09Maryland~200K0.92×
10Alaska~20K0.92×
11North Dakota~20K0.92×
12Vermont~20K0.92×
13Ohio~300K0.91×
14West Virginia~50K0.91×
15South Dakota~20K0.91×
16New Jersey~300K0.90×
17Tennessee~200K0.90×
18Mississippi~80K0.90×
19Rhode Island~30K0.90×
20Montana~30K0.89×
21Delaware~30K0.89×
22Connecticut~100K0.88×
23Maine~30K0.88×
24New Hampshire~40K0.86×
25Iowa~80K0.85×
26Kansas~70K0.85×
27Hawaii~40K0.85×
28Kentucky~100K0.84×
29Oregon~100K0.84×
30Massachusetts~200K0.83×
31Idaho~50K0.83×
32Nebraska~50K0.83×
33Illinois~300K0.82×
34Louisiana~100K0.82×
35Arkansas~70K0.82×
36New Mexico~50K0.82×
37Indiana~200K0.81×
38Texas~800K0.79×
39Oklahoma~100K0.79×
40Nevada~80K0.79×
41Utah~70K0.76×
42Missouri~100K0.75×
43Colorado~100K0.75×
44Minnesota~100K0.75×
45Pennsylvania~300K0.74×
46Arizona~200K0.74×
47Michigan~200K0.73×
48Wisconsin~100K0.70×
49Washington~200K0.69×
50California~700K0.61×
Fig. 06

Affinity by region

Affinity by region — Miami-Dade County, Florida, United States
0.61×1.00×14.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami-Dade County, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami-Dade County, Florida audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports11.61×
02Babe RuthSports6.35×
03Weather forecastingHome & Garden3.00×
04FedExBusiness & Career2.86×
05Las VegasTravel & Leisure2.19×
06Mortgage loansBusiness & Career2.16×
07Planet FitnessSports1.89×
08BarbecueFood & Beverages1.76×
09PinterestInternet & Social Media1.75×
10Theme parksTravel & Leisure1.69×
11SubwayFood & Beverages1.65×
12IKEAHome & Garden1.60×
13FloridaTravel & Leisure1.58×
14Horror moviesMovies & TV1.58×
15BeachesTravel & Leisure1.57×
16Pizza HutFood & Beverages1.57×
17Burger KingFood & Beverages1.55×
18BeerFood & Beverages1.54×
19McDonald'sFood & Beverages1.52×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami-Dade County, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami-Dade County, Florida audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
PatriotismCONSERVATISM1.54×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami-Dade County, Florida audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
TraditionCONSERVATISM0.87×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami-Dade County, Florida have in United States?

Miami-Dade County, Florida has an estimated audience of 11,042,811 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Miami-Dade County, Florida fans?

55.9% of Miami-Dade County, Florida fans are female, 44.1% are male, with an average age of 40.4 years.

03

Which brands do Miami-Dade County, Florida fans like most?

Miami-Dade County, Florida fans show strongest brand affinity for FedEx (2.86×), Pinterest (1.75×), and Mortgage loans (2.16×) over the country average.

04

Where do Miami-Dade County, Florida fans live in United States?

Miami-Dade County, Florida fans in United States are most concentrated in Florida (reach ~8.5M), Texas (reach ~800K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Miami-Dade County, Florida fans also like?

Beyond Miami-Dade County, Florida itself, the audience over-indexes on Pinterest (1.75×), Mortgage loans (2.16×), Planet Fitness (1.89×), and Barbecue (1.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami-Dade County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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