Rascasse Audience Intelligence

Chicago Bulls Fan Demographics in United States

Chicago Bulls has an estimated audience of 24.4M people in United States.

#9among Basketball in United States
#12among teams in United States#84in Sports

The average Chicago Bulls fan in United States is 30.9 years old, more male, and lives primarily in Illinois.

By number of fans, Chicago Bulls ranks #3 among the 30 NBA teams in United States — 1.8× the group median.

Women make up 38.0% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Chicago Bulls fans stand out for their interest in Kyrie Irving, Angel Reese and Sneaker collecting.

In Q3/2026, search interest was +7.2% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, February and November account for 38% of the year's searches, September is the quietest month.

Most fans live in Illinois, California, Florida.

Top affinities include Kyrie Irving, NBA playoffs, WNBA, with strongest over-indexing on Kyrie Irving (5.52× the country average).

The typical Chicago Bulls fan in United States is more male, around 30.9 years old, with a notable affinity for Kyrie Irving.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
24.4M
in United States
Gender
38.0%♀
62.0% male
Age
30.9
average years
Country rank
#1262
among all objects in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chicago Bulls fans

38.0% are female, 62.0% are male, average age 30.9.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Chicago Bulls audience in United States
MetricValue
Female38.0%
Male62.0%
Average age30.9
Estimated audience size24.4M
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Chicago Bulls audience in United States
Age bracketShare%
16-2447%
25-3421%
35-4414%
45-5411%
55+8%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Chicago Bulls audience comes from United States.

Worldwide audience distribution share by country for Chicago Bulls
CountryShare
United States56.2%
Brazil7.8%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago Bulls fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~9.5M11.47×
02Indiana~1M2.50×
03Iowa~400K1.93×
04Wisconsin~800K1.76×
05Mississippi~300K1.26×
06Nevada~300K1.06×
07Arizona~500K0.98×
08Florida~1.5M0.95×
09Michigan~700K0.95×
10Tennessee~500K0.89×
11Arkansas~200K0.86×
12Hawaii~90K0.86×
13Alabama~300K0.85×
14Georgia~700K0.84×
15Missouri~400K0.84×
16Kentucky~300K0.84×
17New Mexico~100K0.84×
18Ohio~700K0.83×
19North Carolina~700K0.82×
20South Dakota~50K0.82×
21South Carolina~300K0.81×
22Minnesota~300K0.78×
23Nebraska~100K0.77×
24Washington, District of Columbia~40K0.76×
25Louisiana~200K0.73×
26Oklahoma~200K0.73×
27Colorado~300K0.72×
28New York~1M0.70×
29Connecticut~200K0.70×
30Texas~1M0.69×
31Virginia~400K0.68×
32West Virginia~90K0.68×
33North Dakota~40K0.68×
34California~2M0.67×
35New Jersey~400K0.65×
36Massachusetts~300K0.63×
37Kansas~100K0.63×
38Maryland~300K0.61×
39Pennsylvania~600K0.59×
40Idaho~80K0.58×
41Delaware~40K0.57×
42Rhode Island~40K0.56×
43Montana~40K0.55×
44Maine~50K0.53×
45Alaska~30K0.51×
46Oregon~200K0.50×
47Wyoming~20K0.50×
48Washington~200K0.44×
49Utah~100K0.43×
50New Hampshire~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Chicago Bulls, United States
0.43×1.00×11.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago Bulls audience vs. the country average
#·InterestCategoryAffinity×
01Kyrie IrvingSports5.52×
02NBA playoffsSports4.90×
03WNBASports4.88×
04NBA FinalsSports4.58×
05NBA TVSports4.49×
06Caitlin ClarkSports4.17×
07Michael JordanSports4.17×
08Angel ReeseSports3.69×
09Sophie CunninghamSports3.23×
10New York KnicksSports3.01×
11Sneaker collectingFashion & Accessoires2.71×
12Department of Motor VehiclesCars & Mobility2.68×
13Curly HairBeauty & Wellness2.56×
14Lace wigBeauty & Wellness2.45×
15College basketballSports2.03×
16East Coast hip hopMusic & Radio2.00×
17College footballSports1.72×
18SpotifyMusic & Radio1.56×
19Ultimate Fighting ChampionshipSports1.55×
20Team sportSports1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago Bulls audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago Bulls audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY0.93×
Early Adopter MentalityPOWER0.89×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago Bulls audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
SpiritualityBALANCE0.56×
Need for SecurityCONSERVATISM0.56×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago Bulls over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chicago-bulls-9000” · Methodology