Rascasse Audience Intelligence

Yao Ming Audience in United States

A data profile of the people who buy, follow and care about Yao Ming in United States — modelled from more than twelve digital signal sources. Yao Ming has an estimated audience of 1,943,817 people in United States.

#163among Basketball in United States#2686among Person in United States#1309in Sports

The average Yao Ming fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bill Russell, Luka Dončić, Pau Gasol, with strongest over-indexing on Bill Russell (400.89× the country average).

Demographically, the Yao Ming audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yao Ming fan in United States is more female, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Bill Russell.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yao Ming profile in United States.

Audience size
1.9M
in United States
Gender
65.8%♀
34.2% male
Age
34.5
average years
Country rank
#14573
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yao Ming fans

65.8% are female, 34.2% are male, average age 34.5.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Yao Ming audience in United States
MetricValue
Female65.8%
Male34.2%
Average age34.5
Estimated audience size1,943,817
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Yao Ming audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Yao Ming audience comes from United States.

Worldwide audience distribution share by country for Yao Ming
CountryShare
United States52.6%
Canada4.9%
Indonesia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yao Ming audience in United States is strongest.

Fig. 05

Top regions by affinity

Yao Ming fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.36×
02California~200K1.20×
03Hawaii~9K1.17×
04New York~100K1.16×
05Massachusetts~40K1.16×
06Oklahoma~20K1.15×
07New Jersey~50K1.10×
08Georgia~60K1.09×
09Indiana~40K1.09×
10Washington~40K1.08×
11Connecticut~20K1.08×
12Maryland~30K1.07×
13Illinois~70K1.06×
14North Carolina~60K1.06×
15Minnesota~30K1.06×
16Louisiana~30K1.05×
17Kentucky~20K1.05×
18North Dakota~4K1.05×
19Pennsylvania~70K1.04×
20Ohio~60K1.04×
21Virginia~50K1.04×
22Oregon~20K1.03×
23Michigan~50K1.02×
24Nevada~20K1.00×
25Arkansas~20K1.00×
26Washington, District of Columbia~6K1.00×
27Mississippi~20K0.99×
28Rhode Island~6K0.99×
29Alabama~30K0.98×
30Tennessee~40K0.97×
31South Carolina~30K0.97×
32New Hampshire~7K0.96×
33Arizona~40K0.95×
34Missouri~30K0.95×
35West Virginia~8K0.95×
36Alaska~4K0.95×
37Wisconsin~30K0.94×
38Kansas~10K0.93×
39South Dakota~4K0.93×
40Utah~20K0.92×
41Nebraska~9K0.92×
42Florida~100K0.91×
43Colorado~30K0.91×
44Delaware~5K0.91×
45Iowa~10K0.89×
46Maine~6K0.89×
47Montana~5K0.88×
48New Mexico~8K0.86×
49Vermont~3K0.84×
50Idaho~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Yao Ming, United States
0.81×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yao Ming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yao Ming audience
#·InterestCategoryAffinity×
01Bill RussellSports400.89×
02Pau GasolSports224.78×
03Elle MacphersonFashion & Accessoires91.59×
04FIBA EuroBasketSports71.68×
05Luka DončićSports68.37×
06RC Strasbourg AlsaceSports63.16×
07Julio IglesiasMusic & Radio63.04×
08Tim DuncanSports57.73×
09Dustin HoffmanMovies & TV41.72×
10Penélope CruzMovies & TV37.22×
11Damian LillardSports30.99×
12Magic JohnsonSports28.62×
13Giannis AntetokounmpoSports26.63×
14Dirk NowitzkiSports26.54×
15Winona RyderMovies & TV20.00×
16Javier BardemMovies & TV20.00×
17Toni ColletteMovies & TV20.00×
18Kate BeckinsaleMovies & TV16.08×
19Eva MendesMovies & TV15.69×
20Pedro PascalMovies & TV11.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yao Ming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yao Ming audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Urban LifestyleOPEN1.45×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yao Ming audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.70×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yao Ming have in United States?

Yao Ming has an estimated audience of 1,943,817 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yao Ming fans?

65.8% of Yao Ming fans are female, 34.2% are male, with an average age of 34.5 years.

03

Which brands do Yao Ming fans like most?

Yao Ming fans show strongest brand affinity for Bill Russell (400.89×), Luka Dončić (68.37×), and Pau Gasol (224.78×) over the country average.

04

Where do Yao Ming fans live in United States?

Yao Ming fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yao Ming fans also like?

Beyond Yao Ming itself, the audience over-indexes on Luka Dončić (68.37×), Pau Gasol (224.78×), Giannis Antetokounmpo (26.63×), and Elle Macpherson (91.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yao Ming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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