Yao Ming Audience in United States

Yao Ming has an estimated audience of 1,874,136 people in United States. 65.8% are female, 34.2% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Bill Russell, Luka Dončić, Tim Duncan, Giannis Antetokounmpo, Penélope Cruz.

The average Yao Ming fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Russell, Luka Dončić, Tim Duncan, with strongest over-indexing on Bill Russell (413.23× the country average). Demographically, the Yao Ming audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Yao Ming fans

Demographic split for Yao Ming audience in United States
MetricValue
Female65.8%
Male34.2%
Average age34.5
Estimated audience size1,874,136

Audience persona

The typical Yao Ming fan in United States is more female, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Russell.

Top regions in United States

Top regions ranked by reach for Yao Ming in United States
RegionReachAffinity
California269,9961.31×
Texas213,9131.33×
Florida122,7050.97×
New York121,7791.16×
Illinois70,4501.13×
Pennsylvania67,1681.06×
Georgia64,0881.11×
North Carolina61,4001.09×
Ohio60,9051.05×
New Jersey52,3291.1×
Michigan50,4641.03×
Virginia47,7851.05×
Massachusetts45,8961.24×
Washington41,7521.11×
Indiana39,0611.14×
Tennessee38,7311.03×
Arizona36,8410.96×
Maryland35,1561.09×
Minnesota29,8261.11×
Missouri28,8230.95×
Colorado27,6870.94×
South Carolina27,1360.96×
Wisconsin26,5600.94×
Alabama24,7680.95×
Louisiana24,4401.01×
Kentucky23,8011.01×
Oregon21,6931.01×
Oklahoma21,3691.03×
Connecticut20,9461.11×
Nevada18,8451.04×
Mississippi15,2240.99×
Utah14,7900.88×
Arkansas14,6700.95×
Iowa14,2620.92×
Kansas13,5220.92×
Hawaii9,4251.17×
Nebraska8,5160.91×
West Virginia7,7510.89×
New Mexico7,6290.81×
Idaho7,2770.77×
New Hampshire7,2520.98×
Washington, District of Columbia6,1111.08×
Rhode Island6,0411.01×
Maine5,7170.85×
Montana4,3910.84×
Delaware4,3750.85×
South Dakota3,6550.84×
North Dakota3,6550.95×
Alaska3,2430.81×
Vermont2,6000.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yao Ming audience
BrandAffinityCategory
Bill Russell413.23×Sports
Luka Dončić117.65×Sports
Tim Duncan93.86×Sports
Giannis Antetokounmpo35.54×Sports
Penélope Cruz65.04×Movies & TV
Elle Macpherson83.61×Fashion & Accessoires
Pau Gasol121.11×Sports
Julio Iglesias55.33×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Magic Johnson27.82×Sports
Winona Ryder15.89×Movies & TV
Pedro Pascal11.37×Movies & TV
Dustin Hoffman32.58×Movies & TV
Microblogging12.67×Technology & Electronics
FIBA EuroBasket66.1×Sports
Singer-songwriter5.51×Music & Radio
Dirk Nowitzki34.66×Sports
Kia Sportage26.71×Cars & Mobility
Damian Lillard19.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yao Ming audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
Urban LifestyleOPEN1.33
SustainabilityBALANCE1.25
TravellingTHRILL1.17
IndulgenceJOY1.13
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Yao Ming
CountryShare
United States52.2%
Canada5.0%
Indonesia4.4%

See Yao Ming audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Yao Ming have in United States?

Yao Ming has an estimated audience of 1,874,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Yao Ming fans?

65.8% of Yao Ming fans are female, 34.2% are male, with an average age of 34.5 years.

Which brands do Yao Ming fans like most?

Yao Ming fans show strongest brand affinity for Bill Russell (413.23×), Luka Dončić (117.65×), and Tim Duncan (93.86×) over the country average.

Where do Yao Ming fans live in United States?

Yao Ming fans in United States are most concentrated in California (reach 269,996), Texas (reach 213,913), and Florida (reach 122,705). These three regions account for the largest share of the active audience.

What other brands do Yao Ming fans also like?

Beyond Yao Ming itself, the audience over-indexes on Luka Dončić (117.65×), Tim Duncan (93.86×), Giannis Antetokounmpo (35.54×), and Penélope Cruz (65.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yao Ming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.