Matt Ryan Audience in United States

Matt Ryan logo

Matt Ryan has an estimated audience of 791,674 people in United States. 47.8% are female, 52.2% are male, average age 31.9. Top regions: Georgia, California, Texas. Top brand affinities: headspace, JDSU, Nebraska Cornhuskers football, Del Mar Fairgrounds, Elsword.

The average Matt Ryan fan in United States is 31.9 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include headspace, JDSU, Nebraska Cornhuskers football, with strongest over-indexing on headspace (39.51× the country average). Demographically, the Matt Ryan audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Matt Ryan fans

Demographic split for Matt Ryan audience in United States
MetricValue
Female47.8%
Male52.2%
Average age31.9
Estimated audience size791,674

Audience persona

The typical Matt Ryan fan in United States is balanced, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Matt Ryan in United States
RegionReachAffinity
Georgia89,4323.67×
California65,1950.75×
Texas58,6540.86×
New York51,7651.17×
Florida48,3770.9×
Pennsylvania36,0601.35×
Illinois24,1900.92×
North Carolina24,1111.01×
Ohio24,0130.98×
New Jersey22,5791.12×
Virginia21,4791.11×
Massachusetts21,1881.36×
Michigan18,1370.88×
Indiana15,7991.09×
Tennessee15,4240.97×
Maryland15,2641.12×
Arizona14,2560.88×
Alabama14,0781.27×
South Carolina13,4271.13×
Wisconsin12,3791.04×
Missouri12,3460.97×
Washington12,2330.77×
Louisiana11,8521.16×
Colorado11,5780.93×
Minnesota10,5630.93×
Connecticut8,8731.12×
Kentucky8,5660.86×
Oklahoma7,2810.83×
Kansas6,7161.08×
Iowa6,0410.93×
Oregon5,9910.66×
Mississippi5,9710.92×
Nevada5,8640.77×
Arkansas5,3250.82×
Utah4,5160.64×
Maine4,0281.42×
Nebraska3,3680.85×
New Hampshire3,2701.05×
Idaho2,9050.73×
New Mexico2,8870.73×
West Virginia2,7630.75×
Rhode Island2,5501.01×
Hawaii2,5160.74×
Washington, District of Columbia2,2990.97×
Delaware2,2691.04×
Montana1,7480.8×
South Dakota1,5480.85×
North Dakota1,4910.92×
Alaska1,1540.68×
Vermont9970.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Ryan audience
BrandAffinityCategory
headspace39.51×Health
JDSU2.99×Business & Career
Nebraska Cornhuskers football3.13×Sports
Del Mar Fairgrounds27.02×Sports
Elsword12.51×Games
edureka25.49×Business & Career
Racing1.61×Cars & Mobility
William F. Buckley, Jr.13.51×
Home staging2.96×Home & Garden
UK garage3.06×Music & Radio
Stamp collecting2.66×Home & Garden
Pro-Ject2.21×Music & Radio
Jesse Plemons1.8×Movies & TV
Monogram1.93×Home & Garden
Mothercare1.62×Kids & Family
Charlamagne Tha God4.52×Movies & TV
Ellen Burstyn4.3×Movies & TV
Noodle (Gorillaz)1.55×Music & Radio
Shepherd's Bush Empire29.98×Music & Radio
Consequence (rapper)2.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Ryan audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
Luxury OrientationPREMIUM1.36
Risk AppetiteTHRILL1.32
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.25
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Matt Ryan
CountryShare
United States85.5%
United Kingdom3.4%
Germany1.4%

See Matt Ryan audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Matt Ryan have in United States?

Matt Ryan has an estimated audience of 791,674 people in United States, concentrated in Georgia and California.

What is the gender split and age of Matt Ryan fans?

47.8% of Matt Ryan fans are female, 52.2% are male, with an average age of 31.9 years.

Which brands do Matt Ryan fans like most?

Matt Ryan fans show strongest brand affinity for headspace (39.51×), JDSU (2.99×), and Nebraska Cornhuskers football (3.13×) over the country average.

Where do Matt Ryan fans live in United States?

Matt Ryan fans in United States are most concentrated in Georgia (reach 89,432), California (reach 65,195), and Texas (reach 58,654). These three regions account for the largest share of the active audience.

What other brands do Matt Ryan fans also like?

Beyond Matt Ryan itself, the audience over-indexes on JDSU (2.99×), Nebraska Cornhuskers football (3.13×), Del Mar Fairgrounds (27.02×), and Elsword (12.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Ryan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.