A data profile of the people who buy, follow and care about Matt Ryan in United States — modelled from more than twelve digital signal sources. Matt Ryan has an estimated audience of 810,716 people in United States.
The average Matt Ryan fan in United States is 31.9 years old, balanced, and lives primarily in Georgia.
The audience is concentrated in Georgia, California, Texas.
Top brand affinities include Jennifer Garner, Antivirus software, Matthew Stafford, with strongest over-indexing on Jennifer Garner (65.05× the country average).
Demographically, the Matt Ryan audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Matt Ryan fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Garner.
The key figures that characterise the Matt Ryan profile in United States.
47.8% are female, 52.2% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 31.9 |
| Estimated audience size | 810,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Matt Ryan audience comes from United States.
| Country | Share |
|---|---|
| United States | 84.7% |
| United Kingdom | 3.8% |
| Germany | 1.5% |
Where the Matt Ryan audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~100K | 4.16× | |
| 02 | Maine | ~4K | 1.37× | |
| 03 | Pennsylvania | ~40K | 1.34× | |
| 04 | Massachusetts | ~20K | 1.31× | |
| 05 | Alabama | ~10K | 1.22× | |
| 06 | Louisiana | ~10K | 1.16× | |
| 07 | South Carolina | ~10K | 1.15× | |
| 08 | New Hampshire | ~3K | 1.11× | |
| 09 | Maryland | ~10K | 1.10× | |
| 10 | Delaware | ~2K | 1.09× | |
| 11 | Indiana | ~20K | 1.08× | |
| 12 | Rhode Island | ~3K | 1.07× | |
| 13 | Connecticut | ~8K | 1.05× | |
| 14 | Kansas | ~7K | 1.05× | |
| 15 | Ohio | ~30K | 1.04× | |
| 16 | New Jersey | ~20K | 1.03× | |
| 17 | Virginia | ~20K | 1.03× | |
| 18 | New York | ~50K | 1.02× | |
| 19 | Wisconsin | ~10K | 1.01× | |
| 20 | North Carolina | ~20K | 1.00× | |
| 21 | North Dakota | ~2K | 1.00× | |
| 22 | Washington, District of Columbia | ~2K | 0.98× | |
| 23 | Tennessee | ~20K | 0.96× | |
| 24 | Missouri | ~10K | 0.96× | |
| 25 | Mississippi | ~6K | 0.96× | |
| 26 | Illinois | ~20K | 0.94× | |
| 27 | Iowa | ~6K | 0.93× | |
| 28 | South Dakota | ~2K | 0.92× | |
| 29 | Colorado | ~10K | 0.90× | |
| 30 | Minnesota | ~10K | 0.90× | |
| 31 | West Virginia | ~3K | 0.87× | |
| 32 | Florida | ~50K | 0.86× | |
| 33 | Nebraska | ~3K | 0.86× | |
| 34 | Kentucky | ~8K | 0.85× | |
| 35 | Arkansas | ~6K | 0.85× | |
| 36 | Montana | ~2K | 0.85× | |
| 37 | Michigan | ~20K | 0.83× | |
| 38 | Vermont | ~1K | 0.83× | |
| 39 | Texas | ~60K | 0.82× | |
| 40 | Washington | ~10K | 0.82× | |
| 41 | Arizona | ~10K | 0.81× | |
| 42 | Oklahoma | ~7K | 0.80× | |
| 43 | Nevada | ~6K | 0.79× | |
| 44 | Idaho | ~3K | 0.78× | |
| 45 | Hawaii | ~3K | 0.77× | |
| 46 | Alaska | ~1K | 0.77× | |
| 47 | New Mexico | ~3K | 0.76× | |
| 48 | California | ~60K | 0.70× | |
| 49 | Oregon | ~6K | 0.64× | |
| 50 | Utah | ~5K | 0.64× |
The strongest cross-interests of the Matt Ryan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jennifer Garner | Movies & TV | 65.05× | ||
| 02 | Antivirus software | Technology & Electronics | 54.23× | ||
| 03 | Avast! | Technology & Electronics | 43.27× | ||
| 04 | Atlanta United FC | Sports | 36.47× | ||
| 05 | Matthew Stafford | Sports | 34.08× | ||
| 06 | Bachelor in Paradise (TV series) | Movies & TV | 30.27× | ||
| 07 | Hair Cuttery | Beauty & Wellness | 21.65× | ||
| 08 | Thandie Newton | Movies & TV | 20.00× | ||
| 09 | Atlanta Falcons | Sports | 17.07× | ||
| 10 | San Francisco 49ers | Sports | 13.10× | ||
| 11 | Atlanta Braves | Sports | 12.80× | ||
| 12 | RÜFÜS | Music & Radio | 12.57× | ||
| 13 | Atlanta Hawks | Sports | 11.98× | ||
| 14 | Sport Clips | Beauty & Wellness | 11.19× | ||
| 15 | Trivia | Games | 9.46× | ||
| 16 | Giannis Antetokounmpo | Sports | 6.34× | ||
| 17 | Kyle Busch | Sports | 6.14× | ||
| 18 | Quiz | Games | 4.91× | ||
| 19 | Planet Fitness | Sports | 3.38× | ||
| 20 | FIFA World Cup | Sports | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.70× | |
| Creativity | OPEN | 0.76× |
Matt Ryan has an estimated audience of 810,716 people in United States, concentrated in Georgia and California.
47.8% of Matt Ryan fans are female, 52.2% are male, with an average age of 31.9 years.
Matt Ryan fans show strongest brand affinity for Jennifer Garner (65.05×), Antivirus software (54.23×), and Matthew Stafford (34.08×) over the country average.
Matt Ryan fans in United States are most concentrated in Georgia (reach ~100K), California (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Matt Ryan itself, the audience over-indexes on Antivirus software (54.23×), Matthew Stafford (34.08×), Atlanta Falcons (17.07×), and San Francisco 49ers (13.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Matt Ryan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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