Rascasse Audience Intelligence

Spa, Belgium Audience in United States

A data profile of the people who buy, follow and care about Spa, Belgium in United States — modelled from more than twelve digital signal sources. Spa, Belgium has an estimated audience of 8,191,428 people in United States.

#11among POI in United States#272among POI in United States#372in Travel & Leisure

Spa, Belgium fans in United States are concentrated in California, with strong brand affinity for Web server.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Web server, Google Drive, Public administration, with strongest over-indexing on Web server (7.04× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spa, Belgium fan in United States shows strong Indulgence tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spa, Belgium profile in United States.

Audience size
8.2M
in United States
Country rank
#4337
POI in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spa, Belgium fans

Fig. 02

Gender split

Demographic split for Spa, Belgium audience in United States
MetricValue
Estimated audience size8,191,428
Fig. 04

Worldwide distribution

19.0%

of the worldwide Spa, Belgium audience comes from United States.

Worldwide audience distribution share by country for Spa, Belgium
CountryShare
United States19.0%
France7.0%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spa, Belgium audience in United States is strongest.

Fig. 05

Top regions by affinity

Spa, Belgium fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M2.30×
02Washington, District of Columbia~50K1.96×
03Virginia~400K1.95×
04Hawaii~60K1.65×
05Vermont~20K1.65×
06Washington~300K1.62×
07Oregon~100K1.59×
08New Jersey~300K1.56×
09California~1.5M1.45×
10Nevada~100K1.39×
11Colorado~200K1.23×
12Massachusetts~200K1.17×
13Florida~600K1.16×
14Maryland~200K1.13×
15Connecticut~90K1.13×
16Illinois~300K1.10×
17Texas~800K1.07×
18Utah~80K1.07×
19Pennsylvania~300K1.06×
20Rhode Island~30K1.04×
21Georgia~200K0.98×
22Delaware~20K0.98×
23Minnesota~100K0.90×
24New Mexico~40K0.89×
25North Carolina~200K0.88×
26New Hampshire~30K0.88×
27South Carolina~100K0.87×
28Maine~30K0.86×
29Idaho~30K0.84×
30Alaska~10K0.84×
31Wisconsin~100K0.81×
32Louisiana~80K0.79×
33Ohio~200K0.78×
34Tennessee~100K0.78×
35Indiana~100K0.78×
36Michigan~200K0.77×
37Arizona~100K0.76×
38Kansas~50K0.75×
39Missouri~90K0.67×
40Oklahoma~60K0.67×
41Montana~20K0.66×
42Iowa~40K0.65×
43Alabama~70K0.61×
44Arkansas~40K0.58×
45Kentucky~60K0.56×
46Mississippi~40K0.56×
47South Dakota~10K0.56×
48North Dakota~10K0.56×
49West Virginia~20K0.55×
50Nebraska~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Spa, Belgium, United States
0.53×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spa, Belgium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spa, Belgium audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics7.04×
02Public administrationBusiness & Career6.29×
03Massage tableHealth5.02×
04San Diego PadresSports4.92×
05Non-alcoholic beverageFood & Beverages4.22×
06Milwaukee BrewersSports3.57×
07Google DriveTechnology & Electronics3.06×
08LodgingTravel & Leisure2.87×
09FacialBeauty & Wellness2.72×
10PastryFood & Beverages2.57×
11Detroit TigersSports2.55×
12Las VegasTravel & Leisure2.37×
13SpasBeauty & Wellness2.13×
14FragrancesBeauty & Wellness2.06×
15ExpediaTravel & Leisure2.05×
16Planet FitnessSports1.89×
17HairstyleBeauty & Wellness1.84×
18RecreationTravel & Leisure1.77×
19HappinessHealth1.64×
20VacationsTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spa, Belgium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spa, Belgium audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
SpiritualityBALANCE1.67×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spa, Belgium audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.32×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Spa, Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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