Spa, Belgium Audience in United States
Spa, Belgium has an estimated audience of 8,191,428 people in United States. Top regions: California, New York, Texas. Top brand affinities: MSN, Google Drive, Spas, Planet Fitness, Las Vegas.
Spa, Belgium fans in United States are concentrated in California, with strong brand affinity for MSN. The audience is concentrated in California, New York, Texas. Top brand affinities include MSN, Google Drive, Spas, with strongest over-indexing on MSN (3.46× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Spa, Belgium fans
| Metric | Value |
|---|---|
| Estimated audience size | 8,191,428 |
Audience persona
The typical Spa, Belgium fan in United States shows strong Extroversion tendencies and a notable affinity for MSN.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,361,512 | 1.51× |
| New York | 1,103,728 | 2.41× |
| Texas | 795,609 | 1.13× |
| Florida | 653,752 | 1.18× |
| Virginia | 401,289 | 2.01× |
| New Jersey | 336,187 | 1.61× |
| Illinois | 314,116 | 1.15× |
| Pennsylvania | 299,980 | 1.09× |
| Washington | 273,900 | 1.67× |
| Georgia | 254,899 | 1.01× |
| North Carolina | 226,518 | 0.92× |
| Ohio | 200,714 | 0.8× |
| Massachusetts | 192,855 | 1.2× |
| Michigan | 168,300 | 0.79× |
| Colorado | 162,709 | 1.26× |
| Maryland | 158,798 | 1.13× |
| Oregon | 150,420 | 1.6× |
| Tennessee | 128,533 | 0.78× |
| Arizona | 128,431 | 0.77× |
| Indiana | 119,624 | 0.8× |
| Nevada | 110,932 | 1.4× |
| South Carolina | 108,623 | 0.88× |
| Minnesota | 106,407 | 0.91× |
| Wisconsin | 99,643 | 0.81× |
| Connecticut | 92,489 | 1.13× |
| Missouri | 89,029 | 0.67× |
| Louisiana | 82,157 | 0.78× |
| Utah | 79,017 | 1.08× |
| Alabama | 68,802 | 0.6× |
| Oklahoma | 60,679 | 0.67× |
| Hawaii | 57,164 | 1.62× |
| Kentucky | 57,075 | 0.56× |
| Kansas | 47,954 | 0.74× |
| Washington, District of Columbia | 46,922 | 1.91× |
| Iowa | 42,505 | 0.63× |
| Arkansas | 37,612 | 0.56× |
| New Mexico | 35,015 | 0.85× |
| Mississippi | 34,767 | 0.52× |
| Idaho | 33,454 | 0.81× |
| New Hampshire | 27,012 | 0.84× |
| Rhode Island | 25,982 | 1× |
| Maine | 24,343 | 0.83× |
| Vermont | 22,660 | 1.58× |
| Delaware | 21,359 | 0.95× |
| Nebraska | 20,173 | 0.49× |
| West Virginia | 18,445 | 0.48× |
| Montana | 13,694 | 0.6× |
| Alaska | 13,112 | 0.75× |
| South Dakota | 8,752 | 0.46× |
| Wyoming | 7,873 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.46× | News |
| Google Drive | 3.12× | Technology & Electronics |
| Spas | 2.79× | Beauty & Wellness |
| Planet Fitness | 2.69× | Sports |
| Las Vegas | 3.05× | Travel & Leisure |
| Google Flights | 3.56× | Travel & Leisure |
| Diaper bag | 4.05× | Kids & Family |
| Hobby Lobby | 2.18× | Home & Garden |
| Great Clips | 3.39× | Beauty & Wellness |
| Public administration | 5.79× | Business & Career |
| Staples (Canada) | 2.79× | Business & Career |
| Nordstrom rack | 2.48× | Fashion & Accessoires |
| San Diego Padres | 5.87× | Sports |
| Lodging | 2.72× | Travel & Leisure |
| Eyelash extensions | 3.52× | Beauty & Wellness |
| Jack Black | 5.97× | Movies & TV |
| Happiness | 1.6× | Health |
| Milwaukee Brewers | 3.96× | Sports |
| Pedicure | 3.45× | Beauty & Wellness |
| Web server | 4.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| Spirituality | BALANCE | 1.44 |
| Indulgence | JOY | 1.41 |
| Social Media Usage | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| France | 7.0% |
| Mexico | 6.4% |
See Spa, Belgium audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spa, Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.