Rascasse Audience Intelligence

Ocean Spray Target Market in United States

A data profile of the people who buy, follow and care about Ocean Spray in United States — modelled from more than twelve digital signal sources. Ocean Spray has an estimated audience of 402,547 people in United States.

#4295among Brand in United States#2553in Business & Career

The average Ocean Spray fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jewel-Osco, QVC, Apple Store, with strongest over-indexing on Jewel-Osco (105.88× the country average).

Demographically, the Ocean Spray audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ocean Spray fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Jewel-Osco.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocean Spray profile in United States.

Audience size
403K
in United States
Gender
43.9%♀
56.1% male
Age
43.5
average years
Country rank
#41486
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ocean Spray

43.9% are female, 56.1% are male, average age 43.5.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Ocean Spray audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.5
Estimated audience size402,547
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Ocean Spray audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4921%
50+31%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Ocean Spray audience comes from United States.

Worldwide audience distribution share by country for Ocean Spray
CountryShare
United States58.3%
India6.4%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocean Spray audience in United States is strongest.

Fig. 05

Top regions by affinity

Ocean Spray customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.71×
02Wisconsin~10K2.45×
03Rhode Island~2K1.74×
04Nevada~7K1.71×
05Washington~10K1.68×
06Oregon~8K1.67×
07Pennsylvania~20K1.48×
08New Hampshire~2K1.21×
09Illinois~10K1.10×
10Connecticut~4K1.06×
11Georgia~10K1.02×
12New Jersey~10K1.02×
13Louisiana~5K1.02×
14Mississippi~3K1.00×
15Arkansas~3K1.00×
16Maine~1K1.00×
17Texas~30K0.99×
18Maryland~7K0.99×
19Delaware~1K0.97×
20New York~20K0.96×
21Vermont<1K0.96×
22Michigan~10K0.93×
23Washington, District of Columbia~1K0.93×
24South Carolina~6K0.92×
25Alabama~5K0.92×
26North Carolina~10K0.91×
27Minnesota~5K0.91×
28Missouri~6K0.88×
29Idaho~2K0.88×
30Ohio~10K0.87×
31Virginia~9K0.87×
32Tennessee~7K0.87×
33Indiana~6K0.87×
34Alaska<1K0.86×
35North Dakota<1K0.86×
36Florida~20K0.85×
37Montana<1K0.85×
38South Dakota<1K0.84×
39California~40K0.82×
40Kentucky~4K0.82×
41Iowa~3K0.80×
42Nebraska~2K0.80×
43West Virginia~1K0.79×
44New Mexico~2K0.78×
45Oklahoma~3K0.77×
46Arizona~6K0.76×
47Colorado~5K0.76×
48Kansas~2K0.76×
49Hawaii~1K0.75×
50Utah~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Ocean Spray, United States
0.67×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocean Spray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocean Spray audience
#·InterestCategoryAffinity×
01Jewel-OscoShopping105.88×
02The Scorpion KingMovies & TV75.21×
03Welch's Fruit SnacksFood & Beverages61.72×
04AperolFood & Beverages26.17×
05OutkastMusic & Radio22.75×
06Face/OffMovies & TV20.00×
07Apple StoreShopping10.05×
08QVCMovies & TV10.03×
09Weather forecastingHome & Garden6.48×
10FedExBusiness & Career6.41×
11NASDAQBusiness & Career6.33×
12Discount storesShopping5.33×
13Sustainable energyHome & Garden5.22×
14Staples (Canada)Business & Career4.93×
15Mortgage loansBusiness & Career3.96×
16Pizza HutFood & Beverages3.60×
17Shopping mallsShopping3.35×
18PinterestInternet & Social Media3.32×
19SubwayFood & Beverages3.25×
20McDonald'sFood & Beverages3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocean Spray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocean Spray audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.66×
Convenience OrientationPREMIUM3.08×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocean Spray audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
Early Adopter MentalityPOWER0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ocean Spray's target market in United States?

Ocean Spray's target market in United States covers an estimated 402,547 people, concentrated in California and Texas.

02

What is the gender split and age of Ocean Spray customers?

43.9% of the Ocean Spray audience are female, 56.1% are male, with an average age of 43.5 years.

03

Which brands do Ocean Spray fans like most?

Ocean Spray fans show strongest brand affinity for Jewel-Osco (105.88×), QVC (10.03×), and Apple Store (10.05×) over the country average.

04

Where do Ocean Spray fans live in United States?

Ocean Spray fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ocean Spray fans also like?

Beyond Ocean Spray itself, the audience over-indexes on QVC (10.03×), Apple Store (10.05×), FedEx (6.41×), and The Scorpion King (75.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Ocean Spray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean Spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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