Ocean Spray Audience in United States

Ocean Spray logo

Ocean Spray has an estimated audience of 401,023 people in United States. 43.9% are female, 56.1% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Rift, Theocracy, Urban horticulture, Mothercare, Israel.

The average Ocean Spray fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rift, Theocracy, Urban horticulture, with strongest over-indexing on Rift (126.06× the country average). Demographically, the Ocean Spray audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Ocean Spray fans

Demographic split for Ocean Spray audience in United States
MetricValue
Female43.9%
Male56.1%
Average age43.5
Estimated audience size401,023

Audience persona

The typical Ocean Spray fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Rift.

Top regions in United States

Top regions ranked by reach for Ocean Spray in United States
RegionReachAffinity
California39,0410.89×
Texas33,7160.98×
New York23,6561.06×
Florida23,3710.86×
Massachusetts23,2002.94×
Pennsylvania17,8601.32×
Illinois15,8861.19×
Wisconsin13,7012.27×
Washington13,5881.69×
Georgia12,7541.03×
Ohio11,2160.91×
North Carolina10,9520.91×
New Jersey10,8421.06×
Michigan9,7880.93×
Virginia8,7630.9×
Oregon7,7861.69×
Nevada7,0881.83×
Tennessee6,8850.86×
Maryland6,8090.99×
Arizona6,4570.79×
Indiana5,9600.81×
Missouri5,8490.9×
Louisiana5,5591.07×
South Carolina5,5140.91×
Minnesota5,2090.91×
Colorado5,1190.81×
Alabama4,9840.89×
Connecticut4,5181.12×
Kentucky3,9200.78×
Oklahoma3,2230.72×
Arkansas3,2210.97×
Mississippi3,2090.97×
Rhode Island2,5051.96×
Iowa2,4140.73×
Kansas2,1290.67×
Utah2,0260.56×
New Hampshire1,9701.25×
Idaho1,5570.77×
Maine1,4230.99×
New Mexico1,3530.67×
Nebraska1,3330.66×
Washington, District of Columbia1,1240.93×
West Virginia1,1010.59×
Hawaii1,0320.6×
Delaware9190.83×
Montana7480.67×
Vermont6060.86×
South Dakota5760.62×
North Dakota5320.65×
Alaska4980.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean Spray audience
BrandAffinityCategory
Rift126.06×Games
Theocracy20×Music & Radio
Urban horticulture8.94×Home & Garden
Mothercare6.11×Kids & Family
Israel3.15×Travel & Leisure
Saving4.12×Business & Career
Halsey, Oregon8.75×Travel & Leisure
Maracaibo12.11×Travel & Leisure
Historic site3.87×Arts & Culture
Whataburger1.56×Food & Beverages
Pillow1.79×Home & Garden
Eli Lilly5.57×Health
Home staging3.52×Home & Garden
Jeep Grand Cherokee (WJ)4.13×Cars & Mobility
Keeper (password manager)4.21×Technology & Electronics
Mathcore5.02×Music & Radio
Kansas1.6×Travel & Leisure
Vocal harmony2.63×Music & Radio
Jabal Amman20×Travel & Leisure
Birthday Gifts1.72×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean Spray audience
TraitClusterScore
Family OrientationCONSERVATISM2.19
Convenience OrientationPREMIUM1.66
DIY MentalityTHRILL1.54
LGBTQ+ IdentityOPEN1.53
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Ocean Spray
CountryShare
United States59.5%
Mexico5.7%
India4.6%

See Ocean Spray audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ocean Spray have in United States?

Ocean Spray has an estimated audience of 401,023 people in United States, concentrated in California and Texas.

What is the gender split and age of Ocean Spray fans?

43.9% of Ocean Spray fans are female, 56.1% are male, with an average age of 43.5 years.

Which brands do Ocean Spray fans like most?

Ocean Spray fans show strongest brand affinity for Rift (126.06×), Theocracy (20×), and Urban horticulture (8.94×) over the country average.

Where do Ocean Spray fans live in United States?

Ocean Spray fans in United States are most concentrated in California (reach 39,041), Texas (reach 33,716), and New York (reach 23,656). These three regions account for the largest share of the active audience.

What other brands do Ocean Spray fans also like?

Beyond Ocean Spray itself, the audience over-indexes on Theocracy (20×), Urban horticulture (8.94×), Mothercare (6.11×), and Israel (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean Spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.