Rascasse Audience Intelligence

Jewel-Osco Target Market in United States

Jewel-Osco has an estimated audience of 6M people in United States.

#23among Supermarket in United States#636among brands in United States#149in Shopping

The average Jewel-Osco fan in United States is 38.3 years old, more female, and lives primarily in Illinois.

By number of fans, Jewel-Osco ranks #23 among the 224 objects in Supermarket in United States — 4.7× the group median.

Its fans are 1.0 years younger than the group average of 39.3.

Women make up 68.2% of the fan base, 5.6 percentage points more than the group average.

Compared with the other 223 objects in Supermarket, Jewel-Osco fans stand out for their interest in Mariano's, Aramex and Ocean Spray.

Most fans live in Illinois, Indiana, Wisconsin.

Top affinities include Mariano's, Aramex, Ingles Markets, with strongest over-indexing on Mariano's (474.56× the country average).

Demographically, the Jewel-Osco audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

The typical Jewel-Osco fan in United States is more female, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mariano's.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6M
in United States
Gender
68.2%♀
31.8% male
Age
38.3
average years
Country rank
#5800
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jewel-Osco

68.2% are female, 31.8% are male, average age 38.3.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Jewel-Osco audience in United States
MetricValue
Female68.2%
Male31.8%
Average age38.3
Estimated audience size6M
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Jewel-Osco audience in United States
Age bracketShare%
16-2429%
25-3416%
35-4416%
45-5416%
55+22%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Jewel-Osco audience comes from United States.

Worldwide audience distribution share by country for Jewel-Osco
CountryShare
United States98.6%
China0.3%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jewel-Osco customers by region in United States
#RegionReachAffinity×
01Illinois~4.5M44.09×
02Indiana~300K2.74×
03Iowa~50K0.95×
04Wisconsin~80K0.76×
05Vermont~8K0.72×
06Montana~10K0.64×
07Delaware~10K0.61×
08Maine~10K0.59×
09Rhode Island~10K0.59×
10West Virginia~20K0.57×
11North Dakota~8K0.56×
12New Hampshire~10K0.52×
13Wyoming~5K0.52×
14Hawaii~10K0.51×
15South Dakota~8K0.50×
16Alaska~6K0.48×
17Idaho~10K0.43×
18New Mexico~20K0.40×
19Utah~20K0.33×
20Mississippi~20K0.31×
21Connecticut~20K0.29×
22Nebraska~10K0.29×
23Arkansas~10K0.27×
24Oregon~20K0.24×
25Nevada~10K0.24×
26South Carolina~20K0.23×
27Oklahoma~20K0.23×
28Kansas~10K0.23×
29Alabama~20K0.22×
30Louisiana~20K0.21×
31Kentucky~20K0.21×
32Maryland~20K0.18×
33Missouri~20K0.16×
34Minnesota~20K0.16×
35Michigan~30K0.15×
36Tennessee~20K0.15×
37Massachusetts~20K0.15×
38Colorado~20K0.15×
39Arizona~20K0.14×
40Washington~20K0.14×
41New Jersey~20K0.13×
42Virginia~20K0.13×
43Ohio~30K0.12×
44North Carolina~20K0.12×
45Georgia~20K0.12×
46Pennsylvania~30K0.11×
47Texas~30K0.08×
48Florida~30K0.08×
49New York~30K0.08×
50California~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Jewel-Osco, United States
0.06×1.00×44.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jewel-Osco audience vs. the country average
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages474.56×
02AramexBusiness & Career314.55×
03Ingles MarketsShopping134.14×
04Ocean SprayBusiness & Career105.88×
05Cumberland FarmsShopping87.54×
06Mug Root BeerFood & Beverages83.04×
07Fiesta MartShopping58.48×
08SchnucksShopping55.67×
09AntiqueFarmHouseMovies & TV54.45×
10BevMo!Shopping53.61×
11Giant Food StoresShopping48.06×
12ThorntonsFood & Beverages47.05×
13Giant EagleShopping39.00×
14Shaw'sShopping34.20×
15King SoopersShopping28.73×
16Key FoodShopping26.49×
17Saltgrass Steak HouseFood & Beverages22.12×
18DeMoulas Market BasketBusiness & Career20.00×
19Giant FoodFood & Beverages16.82×
20Carrabba's Italian GrillFood & Beverages14.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jewel-Osco audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jewel-Osco audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
IndulgenceJOY1.15×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jewel-Osco audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
SpiritualityBALANCE0.65×
PatriotismCONSERVATISM0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jewel-Osco over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jewel-osco-127500” · Methodology