Sunseeker Audience in United States
Sunseeker has an estimated audience of 324,496 people in United States. 29.0% are female, 71.0% are male, average age 45.6. Top regions: Florida, Wisconsin, California.
The average Sunseeker fan in United States is 45.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Wisconsin, California. Demographically, the Sunseeker audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
Category: Cars & Mobility · Type: Brand
Demographics of Sunseeker fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 45.6 |
| Estimated audience size | 324,496 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 130,157 | 5.92× |
| Wisconsin | 48,650 | 9.97× |
| California | 24,922 | 0.7× |
| New York | 13,942 | 0.77× |
| Pennsylvania | 13,877 | 1.27× |
| Texas | 12,788 | 0.46× |
| Illinois | 10,399 | 0.96× |
| Michigan | 10,323 | 1.22× |
| Ohio | 8,024 | 0.8× |
| North Carolina | 6,743 | 0.69× |
| Georgia | 6,713 | 0.67× |
| Massachusetts | 5,513 | 0.86× |
| Virginia | 5,222 | 0.66× |
| New Jersey | 5,161 | 0.63× |
| Iowa | 4,479 | 1.68× |
| Indiana | 4,399 | 0.74× |
| Washington | 4,284 | 0.66× |
| Tennessee | 3,941 | 0.61× |
| Arizona | 3,673 | 0.55× |
| Maryland | 3,091 | 0.55× |
| Minnesota | 3,036 | 0.65× |
| Arkansas | 3,012 | 1.13× |
| Missouri | 2,995 | 0.57× |
| Kentucky | 2,899 | 0.71× |
| Colorado | 2,757 | 0.54× |
| Connecticut | 2,720 | 0.84× |
| South Carolina | 2,709 | 0.55× |
| Nevada | 2,586 | 0.82× |
| New Hampshire | 2,283 | 1.79× |
| Oregon | 2,051 | 0.55× |
| Louisiana | 2,020 | 0.48× |
| Alabama | 1,938 | 0.43× |
| Utah | 1,676 | 0.58× |
| Oklahoma | 1,640 | 0.46× |
| Mississippi | 1,503 | 0.56× |
| Rhode Island | 1,378 | 1.33× |
| Maine | 1,377 | 1.18× |
| Kansas | 1,253 | 0.49× |
| Nebraska | 792 | 0.49× |
| Washington, District of Columbia | 742 | 0.76× |
| Hawaii | 738 | 0.53× |
| West Virginia | 693 | 0.46× |
| Idaho | 666 | 0.41× |
| New Mexico | 440 | 0.27× |
| North Dakota | 434 | 0.65× |
| Alaska | 432 | 0.62× |
| Montana | 427 | 0.47× |
| South Dakota | 421 | 0.56× |
| Delaware | 411 | 0.46× |
| Wyoming | 350 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.24 |
| Career Orientation | POWER | 2.05 |
| Quality Awareness | PREMIUM | 1.89 |
| Risk Appetite | THRILL | 1.72 |
| Sports Activity | POWER | 1.58 |
| Indulgence | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 13.6% |
| Australia | 7.8% |
See Sunseeker audiences in other countries
More Cars & Mobility audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sunseeker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.