Rascasse Audience Intelligence

Purdue Boilermakers Audience in United States

A data profile of the people who buy, follow and care about Purdue Boilermakers in United States — modelled from more than twelve digital signal sources. Purdue Boilermakers has an estimated audience of 619,288 people in United States.

#503among Team in United States#3065in Sports

The average Purdue Boilermakers fan in United States is 41.1 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Purdue University, Indiana Pacers, Northwestern University, with strongest over-indexing on Purdue University (22.17× the country average).

Demographically, the Purdue Boilermakers audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purdue Boilermakers fan in United States is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Purdue University.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purdue Boilermakers profile in United States.

Audience size
619K
in United States
Gender
43.7%♀
56.3% male
Age
41.1
average years
Country rank
#32200
Team in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purdue Boilermakers fans

43.7% are female, 56.3% are male, average age 41.1.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Purdue Boilermakers audience in United States
MetricValue
Female43.7%
Male56.3%
Average age41.1
Estimated audience size619,288
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Purdue Boilermakers audience in United States
Age bracketShare%
16-1926%
20-2910%
30-3912%
40-4920%
50+32%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Purdue Boilermakers audience comes from United States.

Worldwide audience distribution share by country for Purdue Boilermakers
CountryShare
United States90.3%
Canada2.3%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purdue Boilermakers audience in United States is strongest.

Fig. 05

Top regions by affinity

Purdue Boilermakers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~90K7.75×
02Ohio~40K1.88×
03Illinois~30K1.58×
04Nebraska~4K1.32×
05Michigan~20K1.24×
06Kentucky~9K1.22×
07Iowa~6K1.13×
08Oregon~8K1.08×
09Wisconsin~10K1.05×
10Connecticut~7K1.05×
11South Dakota~1K1.04×
12North Carolina~20K1.00×
13Alabama~9K0.99×
14Rhode Island~2K0.99×
15Washington, District of Columbia~2K0.95×
16Montana~2K0.95×
17Alaska~1K0.95×
18North Dakota~1K0.95×
19Vermont~1K0.95×
20Minnesota~8K0.93×
21Kansas~5K0.93×
22Colorado~9K0.92×
23Missouri~9K0.91×
24Arkansas~5K0.91×
25Arizona~10K0.90×
26Delaware~2K0.90×
27West Virginia~3K0.89×
28Washington~10K0.87×
29New Hampshire~2K0.87×
30Maine~2K0.87×
31South Carolina~8K0.86×
32Nevada~5K0.86×
33Mississippi~4K0.85×
34Idaho~3K0.85×
35Hawaii~2K0.85×
36New Mexico~3K0.83×
37Pennsylvania~20K0.82×
38Virginia~10K0.82×
39Tennessee~10K0.82×
40Massachusetts~10K0.81×
41Maryland~8K0.79×
42Utah~4K0.79×
43Georgia~10K0.78×
44Oklahoma~5K0.77×
45New Jersey~10K0.76×
46Louisiana~6K0.76×
47Florida~30K0.72×
48Texas~40K0.69×
49New York~20K0.65×
50California~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Purdue Boilermakers, United States
0.58×1.00×7.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purdue Boilermakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purdue Boilermakers audience
#·InterestCategoryAffinity×
01Purdue UniversityBusiness & Career22.17×
02Brook LopezSports20.00×
03Indiana UniversityBusiness & Career19.70×
04Northwestern UniversityBusiness & Career15.23×
05Iowa Hawkeyes footballSports11.87×
06Penn State Nittany Lions footballSports11.85×
07Indiana PacersSports11.08×
08Nebraska Cornhuskers footballSports10.43×
09Family carCars & Mobility7.75×
10Tennessee Volunteers footballSports7.43×
11Florida State Seminoles footballSports6.89×
12James HardenSports6.15×
13Ohio State UniversityBusiness & Career6.11×
14Chicago CubsSports5.24×
15Indianapolis ColtsSports4.69×
16Weather forecastingHome & Garden4.31×
17FedExBusiness & Career3.94×
18Mortgage loansBusiness & Career3.38×
19Discount storesShopping2.76×
20PinterestInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purdue Boilermakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purdue Boilermakers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.67×
PatriotismCONSERVATISM1.82×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purdue Boilermakers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purdue Boilermakers have in United States?

Purdue Boilermakers has an estimated audience of 619,288 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Purdue Boilermakers fans?

43.7% of Purdue Boilermakers fans are female, 56.3% are male, with an average age of 41.1 years.

03

Which brands do Purdue Boilermakers fans like most?

Purdue Boilermakers fans show strongest brand affinity for Purdue University (22.17×), Indiana Pacers (11.08×), and Northwestern University (15.23×) over the country average.

04

Where do Purdue Boilermakers fans live in United States?

Purdue Boilermakers fans in United States are most concentrated in Indiana (reach ~90K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Purdue Boilermakers fans also like?

Beyond Purdue Boilermakers itself, the audience over-indexes on Indiana Pacers (11.08×), Northwestern University (15.23×), Indiana University (19.7×), and Nebraska Cornhuskers football (10.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Purdue Boilermakers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue Boilermakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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