Purdue Boilermakers Audience in United States

Purdue Boilermakers logo

Purdue Boilermakers has an estimated audience of 620,288 people in United States. 43.7% are female, 56.3% are male, average age 41.1. Top regions: Indiana, Ohio, California. Top brand affinities: Goop, Wok, headspace, Grace Slick, Governor of Michigan.

The average Purdue Boilermakers fan in United States is 41.1 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, California. Top brand affinities include Goop, Wok, headspace, with strongest over-indexing on Goop (8.15× the country average). Demographically, the Purdue Boilermakers audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Purdue Boilermakers fans

Demographic split for Purdue Boilermakers audience in United States
MetricValue
Female43.7%
Male56.3%
Average age41.1
Estimated audience size620,288

Audience persona

The typical Purdue Boilermakers fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Purdue Boilermakers in United States
RegionReachAffinity
Indiana79,4087.01×
Ohio43,3402.27×
California39,0580.57×
Texas37,2330.7×
Illinois32,1331.56×
Florida30,4080.72×
New York22,1340.64×
North Carolina21,3331.14×
Michigan19,0871.18×
Pennsylvania16,8610.81×
Georgia14,1690.74×
Arizona12,1740.96×
Virginia11,7250.78×
New Jersey11,0830.7×
Wisconsin10,3091.1×
Tennessee9,9390.8×
Massachusetts9,6110.79×
Alabama9,2731.07×
Kentucky9,2381.19×
Colorado9,2350.94×
Washington9,1810.74×
Oregon9,1321.28×
South Carolina8,3540.9×
Missouri8,2270.82×
Maryland7,7770.73×
Minnesota7,7100.87×
Connecticut7,3191.18×
Iowa5,3111.04×
Nebraska4,9751.6×
Louisiana4,8030.6×
Nevada4,7130.79×
Kansas4,2720.87×
Arkansas4,2070.82×
Oklahoma3,9980.58×
Utah3,7610.68×
Mississippi3,4010.67×
Rhode Island2,0591.04×
Idaho1,9830.64×
West Virginia1,8720.65×
New Mexico1,7230.55×
Washington, District of Columbia1,7000.91×
South Dakota1,4661.02×
Hawaii1,4090.53×
New Hampshire1,3610.56×
Maine1,3570.61×
Montana1,2930.75×
Delaware1,2160.71×
Wyoming9801.07×
North Dakota9210.72×
Alaska8790.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purdue Boilermakers audience
BrandAffinityCategory
Goop8.15×Internet & Social Media
Wok9.66×Food & Beverages
headspace11.36×Health
Grace Slick10.43×Music & Radio
Governor of Michigan8.67×Politics & Society
Finding Your Roots12.8×Movies & TV
Grinch4.36×Movies & TV
El Paso County, Colorado13.9×Travel & Leisure
Google Home6.56×Technology & Electronics
Cherish (group)9.98×Music & Radio
Guitarist (magazine)9.65×Music & Radio
Jesse Plemons2.79×Movies & TV
Chandrakasem Rajabhat University19.15×Business & Career
Ira Glass13.55×Music & Radio
Hemnet10.31×Home & Garden
Fairy godmother5.73×Literature
Nebraska Cornhuskers football2.76×Sports
Goma13.52×Travel & Leisure
TV Fanatic7.92×Movies & TV
Hibachi5.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purdue Boilermakers audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Family OrientationCONSERVATISM1.88
LGBTQ+ IdentityOPEN1.81
Luxury OrientationPREMIUM1.31
Community OrientationOPEN1.23
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Purdue Boilermakers
CountryShare
United States90.3%
Canada2.3%
Brazil2.1%

See Purdue Boilermakers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Purdue Boilermakers have in United States?

Purdue Boilermakers has an estimated audience of 620,288 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Purdue Boilermakers fans?

43.7% of Purdue Boilermakers fans are female, 56.3% are male, with an average age of 41.1 years.

Which brands do Purdue Boilermakers fans like most?

Purdue Boilermakers fans show strongest brand affinity for Goop (8.15×), Wok (9.66×), and headspace (11.36×) over the country average.

Where do Purdue Boilermakers fans live in United States?

Purdue Boilermakers fans in United States are most concentrated in Indiana (reach 79,408), Ohio (reach 43,340), and California (reach 39,058). These three regions account for the largest share of the active audience.

What other brands do Purdue Boilermakers fans also like?

Beyond Purdue Boilermakers itself, the audience over-indexes on Wok (9.66×), headspace (11.36×), Grace Slick (10.43×), and Governor of Michigan (8.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue Boilermakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.