Rascasse Audience Intelligence

Wet 'n Wild (brand) Target Market in United States

A data profile of the people who buy, follow and care about Wet 'n Wild (brand) in United States — modelled from more than twelve digital signal sources. Wet 'n Wild (brand) has an estimated audience of 741,627 people in United States.

#61among Cosmetics in United States#2972among Brand in United States#347in Beauty & Wellness

The average Wet 'n Wild (brand) fan in United States is 32.4 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Hawaii.

Top brand affinities include CC cream, Wattpad, Matthew Stafford, with strongest over-indexing on CC cream (34.33× the country average).

Demographically, the Wet 'n Wild (brand) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wet 'n Wild (brand) fan in United States is more female, around 32.4 years old, with strong Price Sensitivity tendencies and a notable affinity for CC cream.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wet 'n Wild (brand) profile in United States.

Audience size
742K
in United States
Gender
89.6%♀
10.4% male
Age
32.4
average years
Country rank
#28829
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wet 'n Wild (brand)

89.6% are female, 10.4% are male, average age 32.4.

Fig. 02

Gender split

89.6%
Female
10.4%
Male
Demographic split for Wet 'n Wild (brand) audience in United States
MetricValue
Female89.6%
Male10.4%
Average age32.4
Estimated audience size741,627
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Wet 'n Wild (brand) audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3919%
40-4917%
50+6%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Wet 'n Wild (brand) audience comes from United States.

Worldwide audience distribution share by country for Wet 'n Wild (brand)
CountryShare
Brazil37.2%
United States25.7%
Australia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wet 'n Wild (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wet 'n Wild (brand) customers by region in United States
#RegionReachAffinity×
01Hawaii~60K17.65×
02New Mexico~40K9.70×
03North Carolina~100K6.50×
04Nevada~10K1.94×
05Texas~100K1.62×
06Arizona~20K1.35×
07Virginia~10K0.64×
08Alaska~1K0.63×
09Vermont<1K0.63×
10North Dakota<1K0.62×
11South Dakota~1K0.60×
12Montana~1K0.55×
13West Virginia~2K0.53×
14Delaware~1K0.52×
15Rhode Island~1K0.51×
16Maine~1K0.50×
17New Hampshire~1K0.49×
18South Carolina~5K0.47×
19Florida~20K0.46×
20Idaho~2K0.46×
21Washington, District of Columbia~1K0.45×
22Nebraska~2K0.44×
23California~40K0.43×
24Mississippi~3K0.43×
25Arkansas~3K0.41×
26Utah~3K0.40×
27Kansas~2K0.40×
28Oregon~3K0.39×
29Louisiana~4K0.38×
30Kentucky~4K0.38×
31Oklahoma~3K0.38×
32Iowa~2K0.37×
33Alabama~4K0.36×
34Tennessee~5K0.35×
35Colorado~4K0.35×
36Georgia~8K0.34×
37Washington~5K0.34×
38Connecticut~3K0.34×
39Indiana~4K0.32×
40Illinois~8K0.31×
41Maryland~4K0.31×
42Missouri~4K0.31×
43Michigan~6K0.30×
44Wisconsin~3K0.30×
45Minnesota~3K0.30×
46Ohio~7K0.29×
47New Jersey~6K0.29×
48New York~10K0.28×
49Massachusetts~4K0.28×
50Pennsylvania~7K0.27×
Fig. 06

Affinity by region

Affinity by region — Wet 'n Wild (brand), United States
0.27×1.00×17.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wet 'n Wild (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wet 'n Wild (brand) audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness34.33×
02Barry GibbMusic & Radio19.98×
03Matthew StaffordSports18.02×
04WattpadInternet & Social Media15.05×
05Kendall JennerFashion & Accessoires11.37×
06Natural foodsFood & Beverages10.26×
07BB creamBeauty & Wellness9.37×
08MoisturizerHome & Garden6.81×
09MascaraBeauty & Wellness5.74×
10Obsessed (2009 film)Movies & TV5.63×
117-ElevenShopping5.58×
12Discount storesShopping5.44×
13QVCMovies & TV5.13×
14Outback SteakhouseFood & Beverages5.04×
15Deal of the dayShopping4.71×
16PhilanthropyArts & Culture4.07×
17Pizza HutFood & Beverages3.81×
18TikTokInternet & Social Media3.48×
19SubwayFood & Beverages2.99×
20CosmeticsBeauty & Wellness2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wet 'n Wild (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wet 'n Wild (brand) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.63×
Convenience OrientationPREMIUM2.62×
Luxury OrientationPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wet 'n Wild (brand) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Risk AppetiteTHRILL0.75×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wet 'n Wild (brand)'s target market in United States?

Wet 'n Wild (brand)'s target market in United States covers an estimated 741,627 people, concentrated in North Carolina and Texas.

02

What is the gender split and age of Wet 'n Wild (brand) customers?

89.6% of the Wet 'n Wild (brand) audience are female, 10.4% are male, with an average age of 32.4 years.

03

Which brands do Wet 'n Wild (brand) fans like most?

Wet 'n Wild (brand) fans show strongest brand affinity for CC cream (34.33×), Wattpad (15.05×), and Matthew Stafford (18.02×) over the country average.

04

Where do Wet 'n Wild (brand) fans live in United States?

Wet 'n Wild (brand) fans in United States are most concentrated in North Carolina (reach ~100K), Texas (reach ~100K), and Hawaii (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wet 'n Wild (brand) fans also like?

Beyond Wet 'n Wild (brand) itself, the audience over-indexes on Wattpad (15.05×), Matthew Stafford (18.02×), Natural foods (10.26×), and Moisturizer (6.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wet 'n Wild (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet 'n Wild (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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