Wet 'n Wild (brand) Audience in United States

Wet 'n Wild (brand) logo

Wet 'n Wild (brand) has an estimated audience of 756,186 people in United States. 89.6% are female, 10.4% are male, average age 32.4. Top regions: North Carolina, Texas, Hawaii. Top brand affinities: California University of Pennsylvania, Dog breed, Mothercare, Bank account, Product design.

The average Wet 'n Wild (brand) fan in United States is 32.4 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Hawaii. Top brand affinities include California University of Pennsylvania, Dog breed, Mothercare, with strongest over-indexing on California University of Pennsylvania (63.28× the country average). Demographically, the Wet 'n Wild (brand) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Wet 'n Wild (brand) fans

Demographic split for Wet 'n Wild (brand) audience in United States
MetricValue
Female89.6%
Male10.4%
Average age32.4
Estimated audience size756,186

Audience persona

The typical Wet 'n Wild (brand) fan in United States is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for California University of Pennsylvania.

Top regions in United States

Top regions ranked by reach for Wet 'n Wild (brand) in United States
RegionReachAffinity
North Carolina148,0076.5×
Texas102,8251.58×
Hawaii57,15417.58×
California38,5850.46×
New Mexico33,8668.93×
Florida24,7760.48×
Arizona22,8271.48×
Nevada17,1642.35×
Virginia12,0370.65×
New York11,9500.28×
Illinois7,7410.31×
Georgia7,4030.32×
Ohio6,2180.27×
Pennsylvania6,1720.24×
South Carolina5,2150.46×
Michigan5,0920.26×
New Jersey4,8850.25×
Tennessee4,7820.32×
Washington4,7170.31×
Colorado3,6890.31×
Indiana3,4420.25×
Massachusetts3,3700.23×
Maryland3,1200.24×
Alabama3,0850.29×
Missouri2,9120.24×
Kentucky2,8520.3×
Oregon2,8490.33×
Louisiana2,7750.28×
Oklahoma2,4720.29×
Wisconsin2,3270.2×
Minnesota2,3070.21×
Utah2,1790.32×
Connecticut1,7320.23×
Mississippi1,6140.26×
Kansas1,5570.26×
Arkansas1,5530.25×
West Virginia1,3250.38×
Iowa1,2650.2×
Idaho9990.26×
Nebraska9390.25×
New Hampshire5700.19×
Washington, District of Columbia5680.25×
Rhode Island5390.22×
Maine5270.19×
Montana5060.24×
Alaska4110.25×
Delaware4090.2×
South Dakota3540.2×
North Dakota2770.18×
Wyoming2740.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wet 'n Wild (brand) audience
BrandAffinityCategory
California University of Pennsylvania63.28×Business & Career
Dog breed1.94×Pets & Animals
Mothercare4.75×Kids & Family
Bank account3.14×Business & Career
Product design2.45×Business & Career
Collectable1.61×Kids & Family
Kielbasa17.04×Food & Beverages
3D printing2.06×Technology & Electronics
Panama2.84×Travel & Leisure
Regional styles of Mexican music2.19×Music & Radio
Litter box1.57×Pets & Animals
Tierra caliente5.72×Travel & Leisure
Saving2.09×Business & Career
The Perks of Being a Wallflower (film)4.59×Movies & TV
Tierra Cali4.9×Travel & Leisure
Racing1.65×Cars & Mobility
Mortgage insurance2.8×Business & Career
Kansas1.57×Travel & Leisure
Picnic3.75×Kids & Family
Lenny Henry14.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wet 'n Wild (brand) audience
TraitClusterScore
ExtroversionTHRILL2
Luxury OrientationPREMIUM1.92
Price SensitivityPREMIUM1.8
Healthy LifestyleBALANCE1.45
Convenience OrientationPREMIUM1.45
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Wet 'n Wild (brand)
CountryShare
Brazil37.3%
United States26.5%
Australia8.6%

See Wet 'n Wild (brand) audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Wet 'n Wild (brand) have in United States?

Wet 'n Wild (brand) has an estimated audience of 756,186 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Wet 'n Wild (brand) fans?

89.6% of Wet 'n Wild (brand) fans are female, 10.4% are male, with an average age of 32.4 years.

Which brands do Wet 'n Wild (brand) fans like most?

Wet 'n Wild (brand) fans show strongest brand affinity for California University of Pennsylvania (63.28×), Dog breed (1.94×), and Mothercare (4.75×) over the country average.

Where do Wet 'n Wild (brand) fans live in United States?

Wet 'n Wild (brand) fans in United States are most concentrated in North Carolina (reach 148,007), Texas (reach 102,825), and Hawaii (reach 57,154). These three regions account for the largest share of the active audience.

What other brands do Wet 'n Wild (brand) fans also like?

Beyond Wet 'n Wild (brand) itself, the audience over-indexes on Dog breed (1.94×), Mothercare (4.75×), Bank account (3.14×), and Product design (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet 'n Wild (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.