Dry shampoo Audience in United States

Dry shampoo has an estimated audience of 467,794 people in United States. 87.9% are female, 12.1% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Jean Paul Gaultier, Jennifer Garner, Kendra Scott, Google Maps.

The average Dry shampoo fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Jean Paul Gaultier, Jennifer Garner, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dry shampoo audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Dry shampoo fans

Demographic split for Dry shampoo audience in United States
MetricValue
Female87.9%
Male12.1%
Average age31.1
Estimated audience size467,794

Audience persona

The typical Dry shampoo fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dry shampoo in United States
RegionReachAffinity
California60,0541.17×
Texas53,1331.32×
Florida32,2791.02×
New York28,2281.08×
Illinois19,0811.22×
Georgia16,4791.14×
Pennsylvania16,3651.04×
North Carolina15,7891.12×
Ohio15,4231.07×
New Jersey13,2911.12×
Michigan13,0311.07×
Virginia11,3431×
Tennessee11,0431.18×
Arizona10,2991.08×
Washington9,5271.02×
Indiana9,0971.06×
Massachusetts8,8520.96×
Alabama7,7451.19×
South Carolina7,6131.08×
Missouri7,5901.01×
Maryland7,5240.94×
Colorado7,0700.96×
Louisiana7,0151.16×
Wisconsin6,8020.97×
Kentucky6,3381.08×
Minnesota6,1920.92×
Oklahoma5,5691.07×
Oregon4,8090.9×
Nevada4,5571.01×
Utah4,5431.08×
Connecticut4,5400.97×
Arkansas4,2981.12×
Mississippi4,2081.09×
Kansas3,9831.08×
Iowa3,9101.01×
Nebraska2,6151.11×
West Virginia2,3581.08×
Idaho2,3080.98×
New Mexico2,1240.91×
Hawaii1,6120.8×
New Hampshire1,5850.86×
Maine1,3530.81×
Rhode Island1,3140.88×
Washington, District of Columbia1,1070.79×
Delaware1,0330.8×
Montana9840.76×
South Dakota9800.91×
North Dakota8910.93×
Alaska7960.8×
Vermont5330.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dry shampoo audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Jean Paul Gaultier62.5×Fashion & Accessoires
Jennifer Garner31.48×Movies & TV
Kendra Scott19.97×Fashion & Accessoires
Google Maps7.02×Internet & Social Media
Caudalie37.58×Beauty & Wellness
Capital One6.69×Business & Career
Kendall Jenner18.87×Fashion & Accessoires
Pitch Perfect24.27×Movies & TV
Diane Keaton8.64×Movies & TV
TikTok4.21×Internet & Social Media
Indeed.com4.87×Business & Career
DeviantArt8.35×Internet & Social Media
Natural foods9.31×Food & Beverages
Priyanka Chopra16.45×Movies & TV
Rent the Runway17.91×Shopping
Jessica Simpson16.07×Music & Radio
Khan Academy8.86×Business & Career
Catherine Zeta-Jones12.03×Movies & TV
Aesop21.56×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dry shampoo audience
TraitClusterScore
Luxury OrientationPREMIUM3.27
Price SensitivityPREMIUM1.49
ExtroversionTHRILL1.37
MindfulnessBALANCE1.34
Pet OwnershipJOY1.33
CreativityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Dry shampoo
CountryShare
United States46.9%
United Kingdom7.1%
India3.6%

See Dry shampoo audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Dry shampoo have in United States?

Dry shampoo has an estimated audience of 467,794 people in United States, concentrated in California and Texas.

What is the gender split and age of Dry shampoo fans?

87.9% of Dry shampoo fans are female, 12.1% are male, with an average age of 31.1 years.

Which brands do Dry shampoo fans like most?

Dry shampoo fans show strongest brand affinity for Finnair (675×), Jean Paul Gaultier (62.5×), and Jennifer Garner (31.48×) over the country average.

Where do Dry shampoo fans live in United States?

Dry shampoo fans in United States are most concentrated in California (reach 60,054), Texas (reach 53,133), and Florida (reach 32,279). These three regions account for the largest share of the active audience.

What other brands do Dry shampoo fans also like?

Beyond Dry shampoo itself, the audience over-indexes on Jean Paul Gaultier (62.5×), Jennifer Garner (31.48×), Kendra Scott (19.97×), and Google Maps (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dry shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.