Dry shampoo Audience in United States
Dry shampoo has an estimated audience of 467,794 people in United States. 87.9% are female, 12.1% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, headspace, Whataburger, Goop, Certified diabetes educator.
The average Dry shampoo fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, headspace, Whataburger, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dry shampoo audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Dry shampoo fans
| Metric | Value |
|---|---|
| Female | 87.9% |
| Male | 12.1% |
| Average age | 31.1 |
| Estimated audience size | 467,794 |
Audience persona
The typical Dry shampoo fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,054 | 1.17× |
| Texas | 53,133 | 1.32× |
| Florida | 32,279 | 1.02× |
| New York | 28,228 | 1.08× |
| Illinois | 19,081 | 1.22× |
| Georgia | 16,479 | 1.14× |
| Pennsylvania | 16,365 | 1.04× |
| North Carolina | 15,789 | 1.12× |
| Ohio | 15,423 | 1.07× |
| New Jersey | 13,291 | 1.12× |
| Michigan | 13,031 | 1.07× |
| Virginia | 11,343 | 1× |
| Tennessee | 11,043 | 1.18× |
| Arizona | 10,299 | 1.08× |
| Washington | 9,527 | 1.02× |
| Indiana | 9,097 | 1.06× |
| Massachusetts | 8,852 | 0.96× |
| Alabama | 7,745 | 1.19× |
| South Carolina | 7,613 | 1.08× |
| Missouri | 7,590 | 1.01× |
| Maryland | 7,524 | 0.94× |
| Colorado | 7,070 | 0.96× |
| Louisiana | 7,015 | 1.16× |
| Wisconsin | 6,802 | 0.97× |
| Kentucky | 6,338 | 1.08× |
| Minnesota | 6,192 | 0.92× |
| Oklahoma | 5,569 | 1.07× |
| Oregon | 4,809 | 0.9× |
| Nevada | 4,557 | 1.01× |
| Utah | 4,543 | 1.08× |
| Connecticut | 4,540 | 0.97× |
| Arkansas | 4,298 | 1.12× |
| Mississippi | 4,208 | 1.09× |
| Kansas | 3,983 | 1.08× |
| Iowa | 3,910 | 1.01× |
| Nebraska | 2,615 | 1.11× |
| West Virginia | 2,358 | 1.08× |
| Idaho | 2,308 | 0.98× |
| New Mexico | 2,124 | 0.91× |
| Hawaii | 1,612 | 0.8× |
| New Hampshire | 1,585 | 0.86× |
| Maine | 1,353 | 0.81× |
| Rhode Island | 1,314 | 0.88× |
| Washington, District of Columbia | 1,107 | 0.79× |
| Delaware | 1,033 | 0.8× |
| Montana | 984 | 0.76× |
| South Dakota | 980 | 0.91× |
| North Dakota | 891 | 0.93× |
| Alaska | 796 | 0.8× |
| Vermont | 533 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| headspace | 31.48× | Health |
| Whataburger | 3× | Food & Beverages |
| Goop | 7.82× | Internet & Social Media |
| Certified diabetes educator | 14.28× | Business & Career |
| Governor of Michigan | 7.66× | Politics & Society |
| Box lacrosse | 8.38× | Sports |
| National Paralympic Committee | 21.96× | Sports |
| Historic site | 3.94× | Arts & Culture |
| Grace Slick | 7.65× | Music & Radio |
| Cherish (group) | 9.41× | Music & Radio |
| Bugatti Chiron | 8.7× | Cars & Mobility |
| Mothercare | 2.59× | Kids & Family |
| JDSU | 2.4× | Business & Career |
| Product design | 1.52× | Business & Career |
| Google Home | 4.98× | Technology & Electronics |
| Fairy godmother | 5.69× | Literature |
| Hardik Pandya | 11.41× | Sports |
| Wok | 4.55× | Food & Beverages |
| Software widget | 10× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.27 |
| Price Sensitivity | PREMIUM | 1.49 |
| Extroversion | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.33 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 7.1% |
| India | 3.6% |
See Dry shampoo audiences in other countries
More Hair audiences in United States
- Hair products (85,086,184)
- Hair care (39,609,520)
- Hair follicle (29,107,806)
- Shampoo (27,107,283)
- Hair coloring (25,872,361)
Frequently asked questions
How many fans does Dry shampoo have in United States?
Dry shampoo has an estimated audience of 467,794 people in United States, concentrated in California and Texas.
What is the gender split and age of Dry shampoo fans?
87.9% of Dry shampoo fans are female, 12.1% are male, with an average age of 31.1 years.
Which brands do Dry shampoo fans like most?
Dry shampoo fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (31.48×), and Whataburger (3×) over the country average.
Where do Dry shampoo fans live in United States?
Dry shampoo fans in United States are most concentrated in California (reach 60,054), Texas (reach 53,133), and Florida (reach 32,279). These three regions account for the largest share of the active audience.
What other brands do Dry shampoo fans also like?
Beyond Dry shampoo itself, the audience over-indexes on headspace (31.48×), Whataburger (3×), Goop (7.82×), and Certified diabetes educator (14.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dry shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.