Rascasse Audience Intelligence

Pi Kappa Alpha Audience in United States

A data profile of the people who buy, follow and care about Pi Kappa Alpha in United States — modelled from more than twelve digital signal sources. Pi Kappa Alpha has an estimated audience of 429,816 people in United States.

#488among NGO / Political Party in United States#2462in Business & Career

The average Pi Kappa Alpha fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Primark, Museum of Modern Art, Nordstrom, with strongest over-indexing on Primark (18.89× the country average).

Demographically, the Pi Kappa Alpha audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pi Kappa Alpha fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Primark.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pi Kappa Alpha profile in United States.

Audience size
430K
in United States
Gender
42.8%♀
57.2% male
Age
29.5
average years
Country rank
#39947
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pi Kappa Alpha fans

42.8% are female, 57.2% are male, average age 29.5.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Pi Kappa Alpha audience in United States
MetricValue
Female42.8%
Male57.2%
Average age29.5
Estimated audience size429,816
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Pi Kappa Alpha audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Pi Kappa Alpha audience comes from United States.

Worldwide audience distribution share by country for Pi Kappa Alpha
CountryShare
United States89.4%
Canada5.9%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pi Kappa Alpha audience in United States is strongest.

Fig. 05

Top regions by affinity

Pi Kappa Alpha fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K2.79×
02Kansas~7K2.16×
03Alabama~10K2.04×
04Oklahoma~9K1.92×
05Mississippi~6K1.65×
06Tennessee~10K1.50×
07Montana~2K1.50×
08New Mexico~3K1.39×
09Virginia~10K1.36×
10Louisiana~7K1.31×
11North Carolina~20K1.26×
12Missouri~9K1.23×
13Kentucky~7K1.23×
14Florida~30K1.15×
15North Dakota<1K1.13×
16Georgia~10K1.10×
17South Carolina~7K1.09×
18Indiana~8K1.03×
19Nebraska~2K1.02×
20Washington, District of Columbia~1K1.02×
21South Dakota<1K1.01×
22Idaho~2K0.97×
23Illinois~10K0.96×
24New Hampshire~2K0.96×
25Vermont<1K0.96×
26Pennsylvania~10K0.95×
27Michigan~10K0.95×
28Washington~8K0.95×
29Delaware~1K0.92×
30West Virginia~2K0.91×
31Iowa~3K0.88×
32Alaska<1K0.88×
33Rhode Island~1K0.84×
34Texas~30K0.82×
35Hawaii~2K0.82×
36Maine~1K0.80×
37Oregon~4K0.75×
38Colorado~5K0.72×
39California~30K0.71×
40Massachusetts~6K0.71×
41Connecticut~3K0.71×
42New Jersey~8K0.70×
43Ohio~9K0.69×
44Utah~3K0.69×
45Nevada~3K0.66×
46Maryland~5K0.63×
47New York~10K0.62×
48Arizona~5K0.60×
49Minnesota~4K0.59×
50Wisconsin~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Pi Kappa Alpha, United States
0.57×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pi Kappa Alpha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pi Kappa Alpha audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports87.82×
02Princeton UniversityBusiness & Career28.21×
03Japanese whiskyFood & Beverages25.94×
04Metropolitan Museum of ArtArts & Culture22.33×
05Columbia UniversityBusiness & Career21.93×
06Cornell UniversityBusiness & Career21.52×
07Museum of Modern ArtArts & Culture19.25×
08PrimarkShopping18.89×
09Duluth Trading CompanyBusiness & Career17.60×
10Altar'd StateShopping16.68×
11Victoria's SecretFashion & Accessoires11.10×
12UniqloShopping10.18×
13GraffitiArts & Culture9.90×
14Urban OutfittersShopping9.18×
15Tory BurchFashion & Accessoires7.71×
16NordstromShopping6.79×
17FloridaTravel & Leisure5.56×
18StreetwearFashion & Accessoires5.36×
19Beauty salonsBeauty & Wellness4.10×
20TikTokInternet & Social Media3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pi Kappa Alpha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pi Kappa Alpha audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.36×
IndulgenceJOY1.99×
CreativityOPEN1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pi Kappa Alpha audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
Need for SecurityCONSERVATISM0.75×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pi Kappa Alpha have in United States?

Pi Kappa Alpha has an estimated audience of 429,816 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Pi Kappa Alpha fans?

42.8% of Pi Kappa Alpha fans are female, 57.2% are male, with an average age of 29.5 years.

03

Which brands do Pi Kappa Alpha fans like most?

Pi Kappa Alpha fans show strongest brand affinity for Primark (18.89×), Museum of Modern Art (19.25×), and Nordstrom (6.79×) over the country average.

04

Where do Pi Kappa Alpha fans live in United States?

Pi Kappa Alpha fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pi Kappa Alpha fans also like?

Beyond Pi Kappa Alpha itself, the audience over-indexes on Museum of Modern Art (19.25×), Nordstrom (6.79×), Metropolitan Museum of Art (22.33×), and Florida (5.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pi Kappa Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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