Pi Kappa Alpha Audience in United States

Pi Kappa Alpha has an estimated audience of 429,012 people in United States. 42.8% are female, 57.2% are male, average age 29.5. Top regions: California, Florida, Texas. Top brand affinities: Bachelor of Business Administration, Urban Outfitters, Planet Fitness, Kia Sportage, Shipley Do-Nuts.

The average Pi Kappa Alpha fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bachelor of Business Administration, Urban Outfitters, Planet Fitness, with strongest over-indexing on Bachelor of Business Administration (54.9× the country average). Demographically, the Pi Kappa Alpha audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Pi Kappa Alpha fans

Demographic split for Pi Kappa Alpha audience in United States
MetricValue
Female42.8%
Male57.2%
Average age29.5
Estimated audience size429,012

Audience persona

The typical Pi Kappa Alpha fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Pi Kappa Alpha in United States
RegionReachAffinity
California35,3760.75×
Florida32,1391.11×
Texas31,5450.86×
North Carolina18,4561.43×
Virginia18,3721.76×
New York16,5600.69×
Georgia16,1721.22×
Tennessee14,8791.73×
Pennsylvania14,2870.99×
Illinois14,1770.99×
Alabama11,5591.93×
Michigan10,9790.98×
Ohio9,9440.75×
Indiana9,0821.16×
New Jersey8,8550.81×
South Carolina8,5001.32×
Oklahoma8,2301.73×
Missouri8,1591.18×
Kentucky7,9081.47×
Louisiana7,6571.38×
Arkansas7,3512.08×
Massachusetts6,7620.8×
Washington6,3520.74×
Mississippi6,2531.77×
Kansas5,4251.6×
Colorado5,2520.78×
Arizona5,1200.58×
Maryland4,6060.62×
Oregon3,3930.69×
Minnesota3,2520.53×
Iowa2,8190.8×
Wisconsin2,6710.41×
Connecticut2,5900.6×
Nebraska2,5691.19×
Nevada2,3990.58×
New Mexico2,3321.08×
Utah2,2570.59×
West Virginia1,9160.96×
Idaho1,7700.82×
Washington, District of Columbia1,5421.2×
New Hampshire1,4010.83×
Montana1,3181.11×
Delaware1,1670.99×
North Dakota9821.11×
South Dakota9020.91×
Rhode Island8610.63×
Vermont7260.96×
Maine7130.46×
Wyoming4500.71×
Hawaii4090.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pi Kappa Alpha audience
BrandAffinityCategory
Bachelor of Business Administration54.9×Business & Career
Urban Outfitters6.71×Shopping
Planet Fitness3.86×Sports
Kia Sportage20×Cars & Mobility
Shipley Do-Nuts19.27×Food & Beverages
Uniqlo7.58×Shopping
Altar'd State12.45×Shopping
Non-fiction books6.28×Literature
Dickies11.13×Fashion & Accessoires
Thandie Newton14.17×Movies & TV
Graffiti6.16×Arts & Culture
TikTok2.15×Internet & Social Media
Diaper bag4.59×Kids & Family
Museum of Modern Art7.51×Arts & Culture
Metropolitan Museum of Art8.9×Arts & Culture
Duluth Trading Company10.96×Business & Career
Tory Burch4.85×Fashion & Accessoires
Nike3.23×Fashion & Accessoires
Streetwear3.3×Fashion & Accessoires
Japanese whisky15.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pi Kappa Alpha audience
TraitClusterScore
Early Adopter MentalityPOWER1.74
Community OrientationOPEN1.03
PatriotismCONSERVATISM1.03
Pet OwnershipJOY1.01
Luxury OrientationPREMIUM0.99
Healthy LifestyleBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Pi Kappa Alpha
CountryShare
United States89.4%
Canada5.9%
Japan0.9%

See Pi Kappa Alpha audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pi Kappa Alpha have in United States?

Pi Kappa Alpha has an estimated audience of 429,012 people in United States, concentrated in California and Florida.

What is the gender split and age of Pi Kappa Alpha fans?

42.8% of Pi Kappa Alpha fans are female, 57.2% are male, with an average age of 29.5 years.

Which brands do Pi Kappa Alpha fans like most?

Pi Kappa Alpha fans show strongest brand affinity for Bachelor of Business Administration (54.9×), Urban Outfitters (6.71×), and Planet Fitness (3.86×) over the country average.

Where do Pi Kappa Alpha fans live in United States?

Pi Kappa Alpha fans in United States are most concentrated in California (reach 35,376), Florida (reach 32,139), and Texas (reach 31,545). These three regions account for the largest share of the active audience.

What other brands do Pi Kappa Alpha fans also like?

Beyond Pi Kappa Alpha itself, the audience over-indexes on Urban Outfitters (6.71×), Planet Fitness (3.86×), Kia Sportage (20×), and Shipley Do-Nuts (19.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pi Kappa Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.