Natural Health & Beauty Audience in United States
A data profile of the people who buy, follow and care about Natural Health & Beauty in United States — modelled from more than twelve digital signal sources. Natural Health & Beauty has an estimated audience of 416,378 people in United States.
The average Natural Health & Beauty fan in United States is 34.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kendall Jenner, TikTok, Caudalie, with strongest over-indexing on Kendall Jenner (34.97× the country average).
Demographically, the Natural Health & Beauty audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Natural Health & Beauty fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Kendall Jenner.
At a glance
The key figures that characterise the Natural Health & Beauty profile in United States.
Search interest · 12-month trend
Demographics of Natural Health & Beauty fans
80.0% are female, 20.0% are male, average age 34.0.
Gender split
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 34.0 |
| Estimated audience size | 416,378 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 8% |
Geography
Where the Natural Health & Beauty audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~9K | 1.39× | |
| 02 | Louisiana | ~6K | 1.13× | |
| 03 | South Carolina | ~7K | 1.07× | |
| 04 | Wisconsin | ~7K | 1.05× | |
| 05 | Tennessee | ~9K | 1.02× | |
| 06 | Maryland | ~7K | 1.02× | |
| 07 | Colorado | ~7K | 1.02× | |
| 08 | Arizona | ~9K | 1.00× | |
| 09 | Virginia | ~10K | 0.98× | |
| 10 | Ohio | ~10K | 0.97× | |
| 11 | Georgia | ~10K | 0.97× | |
| 12 | New Jersey | ~10K | 0.97× | |
| 13 | Pennsylvania | ~10K | 0.96× | |
| 14 | Illinois | ~10K | 0.95× | |
| 15 | Florida | ~30K | 0.93× | |
| 16 | New York | ~20K | 0.93× | |
| 17 | Texas | ~30K | 0.92× | |
| 18 | California | ~40K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Natural Health & Beauty audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caudalie | Beauty & Wellness | 49.61× | ||
| 02 | Kendall Jenner | Fashion & Accessoires | 34.97× | ||
| 03 | Avène | Beauty & Wellness | 24.67× | ||
| 04 | Eucerin | Beauty & Wellness | 20.58× | ||
| 05 | Napoleon Dynamite | Movies & TV | 20.00× | ||
| 06 | Kesha | Music & Radio | 18.32× | ||
| 07 | Hair serum | Beauty & Wellness | 17.99× | ||
| 08 | Natural foods | Food & Beverages | 17.32× | ||
| 09 | Moisturizer | Home & Garden | 13.17× | ||
| 10 | Neutrogena | Beauty & Wellness | 12.64× | ||
| 11 | Back to the Future | Movies & TV | 11.37× | ||
| 12 | TikTok | Internet & Social Media | 8.76× | ||
| 13 | Ariana Grande | Music & Radio | 7.65× | ||
| 14 | Philanthropy | Arts & Culture | 7.11× | ||
| 15 | Outback Steakhouse | Food & Beverages | 5.45× | ||
| 16 | 7-Eleven | Shopping | 3.45× | ||
| 17 | Physical fitness | Sports | 2.49× | ||
| 18 | Cosmetics | Beauty & Wellness | 2.48× | ||
| 19 | Luxury goods | Fashion & Accessoires | 2.34× | ||
| 20 | Fitness and wellness | Sports | 1.70× |
Personality of the Natural Health & Beauty audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.23× | |
| Price Sensitivity | PREMIUM | 1.72× | |
| Luxury Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.83× |
Frequently asked questions
How many fans does Natural Health & Beauty have in United States?
Natural Health & Beauty has an estimated audience of 416,378 people in United States, concentrated in California and Texas.
What is the gender split and age of Natural Health & Beauty fans?
80.0% of Natural Health & Beauty fans are female, 20.0% are male, with an average age of 34.0 years.
Which brands do Natural Health & Beauty fans like most?
Natural Health & Beauty fans show strongest brand affinity for Kendall Jenner (34.97×), TikTok (8.76×), and Caudalie (49.61×) over the country average.
Where do Natural Health & Beauty fans live in United States?
Natural Health & Beauty fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Natural Health & Beauty fans also like?
Beyond Natural Health & Beauty itself, the audience over-indexes on TikTok (8.76×), Caudalie (49.61×), Moisturizer (13.17×), and Natural foods (17.32×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
See Natural Health & Beauty audiences in other countries
- Natural Health & Beauty — Germany
- Natural Health & Beauty — United Kingdom
- Natural Health & Beauty — France
- Natural Health & Beauty — Italy
- Natural Health & Beauty — Spain
- Natural Health & Beauty — Brazil
- Natural Health & Beauty — Japan
- Natural Health & Beauty — South Korea
- Natural Health & Beauty — India
- Natural Health & Beauty — Canada
- Natural Health & Beauty — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Natural Health & Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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