Natural Health & Beauty Audience in United States
Natural Health & Beauty has an estimated audience of 416,378 people in United States. 80.0% are female, 20.0% are male, average age 34.0. Top regions: Missouri, Louisiana, Tennessee. Top brand affinities: Caudalie, Kendall Jenner, TikTok, Back to the Future, Autism Awareness.
The average Natural Health & Beauty fan in United States is 34.0 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Louisiana, Tennessee. Top brand affinities include Caudalie, Kendall Jenner, TikTok, with strongest over-indexing on Caudalie (39.79× the country average). Demographically, the Natural Health & Beauty audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Type: Topic
Demographics of Natural Health & Beauty fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 34.0 |
| Estimated audience size | 416,378 |
Audience persona
The typical Natural Health & Beauty fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Caudalie.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 19,771 | 2.95× |
| Louisiana | 11,423 | 2.13× |
| Tennessee | 10,130 | 1.21× |
| South Carolina | 10,057 | 1.61× |
| Florida | 9,417 | 0.33× |
| Texas | 9,363 | 0.26× |
| Ohio | 9,075 | 0.71× |
| Georgia | 9,038 | 0.7× |
| Wisconsin | 8,986 | 1.43× |
| California | 8,658 | 0.19× |
| Arizona | 8,654 | 1.02× |
| Pennsylvania | 8,616 | 0.61× |
| Virginia | 8,273 | 0.82× |
| Maryland | 8,232 | 1.15× |
| New Jersey | 8,212 | 0.78× |
| Illinois | 8,081 | 0.58× |
| New York | 7,970 | 0.34× |
| Colorado | 7,735 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caudalie | 39.79× | Beauty & Wellness |
| Kendall Jenner | 19.98× | Fashion & Accessoires |
| TikTok | 4.77× | Internet & Social Media |
| Back to the Future | 21.44× | Movies & TV |
| Autism Awareness | 12.97× | Health |
| Feyenoord | 58.93× | Sports |
| Diabetes mellitus awareness | 8.59× | Health |
| Natural foods | 10.4× | Food & Beverages |
| PSV Eindhoven | 42.36× | Sports |
| Deutsche Eishockey Liga | 42.86× | Sports |
| Keeping Up with the Kardashians | 9.78× | Movies & TV |
| Avène | 24.97× | Beauty & Wellness |
| Singer-songwriter | 4× | Music & Radio |
| Microblogging | 8.74× | Technology & Electronics |
| Moisturizer | 5.8× | Home & Garden |
| Google Maps | 3.25× | Internet & Social Media |
| Indeed.com | 3.2× | Business & Career |
| Income tax | 9.09× | Business & Career |
| Kesha | 12.47× | Music & Radio |
| Eucerin | 18.33× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Indulgence | JOY | 1.42 |
| Mindfulness | BALANCE | 1.33 |
| Extroversion | THRILL | 1.33 |
| Pet Ownership | JOY | 1.3 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Canada | 16.5% |
| Italy | 9.7% |
See Natural Health & Beauty audiences in other countries
- Natural Health & Beauty — Germany
- Natural Health & Beauty — United Kingdom
- Natural Health & Beauty — France
- Natural Health & Beauty — Italy
- Natural Health & Beauty — Spain
- Natural Health & Beauty — Brazil
- Natural Health & Beauty — Japan
- Natural Health & Beauty — South Korea
- Natural Health & Beauty — India
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Natural Health & Beauty have in United States?
Natural Health & Beauty has an estimated audience of 416,378 people in United States, concentrated in Missouri and Louisiana.
What is the gender split and age of Natural Health & Beauty fans?
80.0% of Natural Health & Beauty fans are female, 20.0% are male, with an average age of 34.0 years.
Which brands do Natural Health & Beauty fans like most?
Natural Health & Beauty fans show strongest brand affinity for Caudalie (39.79×), Kendall Jenner (19.98×), and TikTok (4.77×) over the country average.
Where do Natural Health & Beauty fans live in United States?
Natural Health & Beauty fans in United States are most concentrated in Missouri (reach 19,771), Louisiana (reach 11,423), and Tennessee (reach 10,130). These three regions account for the largest share of the active audience.
What other brands do Natural Health & Beauty fans also like?
Beyond Natural Health & Beauty itself, the audience over-indexes on Kendall Jenner (19.98×), TikTok (4.77×), Back to the Future (21.44×), and Autism Awareness (12.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Natural Health & Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.