Natural Beauty Audience in United States

Natural Beauty has an estimated audience of 7,969,676 people in United States. 77.5% are female, 22.5% are male, average age 30.5. Top regions: New York, California, Texas. Top brand affinities: Bachelor of Business Administration, Natural foods, Anti-aging cream, Skin care, Non-fiction books.

The average Natural Beauty fan in United States is 30.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Bachelor of Business Administration, Natural foods, Anti-aging cream, with strongest over-indexing on Bachelor of Business Administration (39.77× the country average). Demographically, the Natural Beauty audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: TV series

Demographics of Natural Beauty fans

Demographic split for Natural Beauty audience in United States
MetricValue
Female77.5%
Male22.5%
Average age30.5
Estimated audience size7,969,676

Audience persona

The typical Natural Beauty fan in United States is more female, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Natural Beauty in United States
RegionReachAffinity
New York711,9231.6×
California458,0020.52×
Texas247,6540.36×
Florida225,5850.42×
New Jersey106,5480.53×
Georgia94,7170.39×
Pennsylvania94,5910.35×
Virginia90,8310.47×
Illinois88,7200.33×
Mississippi76,9381.17×
Alabama74,2900.67×
Louisiana68,4080.67×
Arkansas68,3511.04×
North Carolina68,2080.28×
Oklahoma66,8440.76×
Washington65,8060.41×
Kentucky65,7850.66×
Tennessee65,7190.41×
South Carolina65,2480.54×
Arizona64,7780.4×
West Virginia63,5161.71×
Ohio63,4020.26×
Alaska63,3843.72×
Indiana58,6830.4×
Kansas58,6670.93×
Idaho58,6541.47×
Michigan58,6080.28×
Maryland57,5110.42×
Missouri56,8330.44×
Hawaii56,0301.64×
Iowa55,6960.85×
Connecticut55,4330.69×
Montana55,2542.5×
Wisconsin53,8120.45×
North Dakota53,1023.24×
New Hampshire52,3351.67×
Minnesota52,0850.46×
Massachusetts51,5510.33×
Nebraska51,2471.28×
New Mexico50,9801.28×
Nevada50,8150.66×
Rhode Island50,5351.99×
Maine50,5051.77×
Oregon50,1660.55×
Utah49,8660.7×
Vermont49,7043.55×
Colorado46,3220.37×
Delaware45,2562.06×
Washington, District of Columbia32,6761.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural Beauty audience
BrandAffinityCategory
Bachelor of Business Administration39.77×Business & Career
Natural foods7.1×Food & Beverages
Anti-aging cream5.39×Beauty & Wellness
Skin care3.43×Beauty & Wellness
Non-fiction books5.92×Literature
TikTok2.37×Internet & Social Media
Eyelash extensions5.19×Beauty & Wellness
Lip gloss6.89×Beauty & Wellness
Kendall Jenner8.63×Fashion & Accessoires
Autism Awareness6.46×Health
Diabetes mellitus awareness4.48×Health
Google Maps2.55×Internet & Social Media
Long hair4.24×Beauty & Wellness
Personal care2.86×Health
Google Drive2.65×Technology & Electronics
Caudalie13.61×Beauty & Wellness
Do it yourself (DIY)2.11×Home & Garden
Moisturizer3.76×Home & Garden
Indeed.com2.56×Business & Career
Horoscope5.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM2.43
MindfulnessBALANCE1.86
IndulgenceJOY1.55
Pet OwnershipJOY1.54
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Natural Beauty
CountryShare
United States40.8%
Spain8.9%
United Kingdom8.4%

See Natural Beauty audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Natural Beauty have in United States?

Natural Beauty has an estimated audience of 7,969,676 people in United States, concentrated in New York and California.

What is the gender split and age of Natural Beauty fans?

77.5% of Natural Beauty fans are female, 22.5% are male, with an average age of 30.5 years.

Which brands do Natural Beauty fans like most?

Natural Beauty fans show strongest brand affinity for Bachelor of Business Administration (39.77×), Natural foods (7.1×), and Anti-aging cream (5.39×) over the country average.

Where do Natural Beauty fans live in United States?

Natural Beauty fans in United States are most concentrated in New York (reach 711,923), California (reach 458,002), and Texas (reach 247,654). These three regions account for the largest share of the active audience.

What other brands do Natural Beauty fans also like?

Beyond Natural Beauty itself, the audience over-indexes on Natural foods (7.1×), Anti-aging cream (5.39×), Skin care (3.43×), and Non-fiction books (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.