Rascasse Audience Intelligence

Natural Beauty Audience in United States

A data profile of the people who buy, follow and care about Natural Beauty in United States — modelled from more than twelve digital signal sources. Natural Beauty has an estimated audience of 7,969,676 people in United States.

#2731among Topic in United States#105in Beauty & Wellness

The average Natural Beauty fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Natural foods, Moisturizer, TikTok, with strongest over-indexing on Natural foods (9.72× the country average).

Demographically, the Natural Beauty audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural Beauty fan in United States is more female, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural Beauty profile in United States.

Audience size
8M
in United States
Gender
77.5%♀
22.5% male
Age
30.5
average years
Country rank
#4446
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural Beauty fans

77.5% are female, 22.5% are male, average age 30.5.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Natural Beauty audience in United States
MetricValue
Female77.5%
Male22.5%
Average age30.5
Estimated audience size7,969,676
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Natural Beauty audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4912%
50+7%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Natural Beauty audience comes from United States.

Worldwide audience distribution share by country for Natural Beauty
CountryShare
United States40.8%
Spain8.9%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural Beauty fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~100K6.01×
02Wisconsin~300K2.14×
03Alaska~20K1.26×
04Vermont~20K1.23×
05North Dakota~20K1.21×
06New York~500K1.16×
07North Carolina~300K1.16×
08Montana~20K1.10×
09Hawaii~40K1.07×
10Maine~30K1.04×
11Delaware~20K1.04×
12Idaho~40K1.03×
13Rhode Island~30K1.03×
14Arizona~200K1.01×
15Kansas~60K1.01×
16West Virginia~40K1.00×
17New Hampshire~30K0.99×
18Michigan~200K0.98×
19Minnesota~100K0.97×
20Nebraska~40K0.97×
21Washington, District of Columbia~20K0.97×
22New Mexico~40K0.94×
23Mississippi~60K0.93×
24Connecticut~70K0.92×
25Nevada~70K0.92×
26Utah~70K0.92×
27Pennsylvania~200K0.91×
28Georgia~200K0.91×
29Washington~100K0.91×
30Arkansas~60K0.91×
31Iowa~60K0.91×
32Texas~600K0.89×
33Oregon~80K0.89×
34California~800K0.88×
35Louisiana~90K0.87×
36Oklahoma~80K0.87×
37Maryland~100K0.85×
38Missouri~100K0.85×
39South Carolina~100K0.84×
40Alabama~90K0.84×
41Kentucky~80K0.84×
42Ohio~200K0.83×
43Tennessee~100K0.82×
44Indiana~100K0.82×
45Illinois~200K0.81×
46Virginia~200K0.81×
47Massachusetts~100K0.81×
48New Jersey~200K0.80×
49Colorado~100K0.80×
50Florida~400K0.76×
Fig. 06

Affinity by region

Affinity by region — Natural Beauty, United States
0.76×1.00×6.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural Beauty audience
#·InterestCategoryAffinity×
01CaudalieBeauty & Wellness13.96×
02Kendall JennerFashion & Accessoires12.43×
03Natural foodsFood & Beverages9.72×
04MoisturizerHome & Garden7.02×
05White wineFood & Beverages6.50×
06MascaraBeauty & Wellness6.32×
07Red wineFood & Beverages5.58×
08Eyelash extensionsBeauty & Wellness5.14×
09Non-fiction booksLiterature4.84×
10Ariana GrandeMusic & Radio4.54×
11Deal of the dayShopping4.27×
12Outback SteakhouseFood & Beverages4.27×
13PhilanthropyArts & Culture3.85×
14TikTokInternet & Social Media3.57×
15Skin careBeauty & Wellness3.43×
16Google DriveTechnology & Electronics3.33×
17Personal careHealth2.88×
18Luxury goodsFashion & Accessoires2.16×
19CosmeticsBeauty & Wellness2.04×
20Physical fitnessSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural Beauty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.37×
MindfulnessBALANCE2.30×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.80×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural Beauty have in United States?

Natural Beauty has an estimated audience of 7,969,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural Beauty fans?

77.5% of Natural Beauty fans are female, 22.5% are male, with an average age of 30.5 years.

03

Which brands do Natural Beauty fans like most?

Natural Beauty fans show strongest brand affinity for Natural foods (9.72×), Moisturizer (7.02×), and TikTok (3.57×) over the country average.

04

Where do Natural Beauty fans live in United States?

Natural Beauty fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Natural Beauty fans also like?

Beyond Natural Beauty itself, the audience over-indexes on Moisturizer (7.02×), TikTok (3.57×), Kendall Jenner (12.43×), and Google Drive (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Natural Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →