Natural Beauty Audience in Germany
Natural Beauty has an estimated audience of 843,421 people in Germany. 73.4% are female, 26.6% are male, average age 28.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Commercial mortgage, Gil Ofarim, Hawesko, Jesse Plemons, Henley shirt.
The average Natural Beauty fan in Germany is 28.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Commercial mortgage, Gil Ofarim, Hawesko, with strongest over-indexing on Commercial mortgage (4.09× the country average). Demographically, the Natural Beauty audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: TV series
Demographics of Natural Beauty fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 28.7 |
| Estimated audience size | 843,421 |
Audience persona
The typical Natural Beauty fan in Germany is more female, around 28.7 years old, with strong Individualism tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,240 | 0.57× |
| Nordrhein-Westfalen | 39,779 | 0.22× |
| Baden-Württemberg | 36,399 | 0.32× |
| Hessen | 35,891 | 0.56× |
| Sachsen-Anhalt | 29,069 | 1.33× |
| Thüringen | 27,437 | 1.28× |
| Niedersachsen | 26,862 | 0.33× |
| Rheinland-Pfalz | 26,768 | 0.63× |
| Brandenburg | 25,932 | 0.99× |
| Bremen | 24,692 | 3.42× |
| Mecklenburg-Vorpommern | 24,607 | 1.53× |
| Sachsen | 23,292 | 0.56× |
| Schleswig-Holstein | 22,926 | 0.76× |
| Berlin | 21,880 | 0.58× |
| Saarland | 20,967 | 2.02× |
| Hamburg | 17,241 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 4.09× | Business & Career |
| Gil Ofarim | 2.28× | Music & Radio |
| Hawesko | 6.12× | Food & Beverages |
| Jesse Plemons | 4.08× | Movies & TV |
| Henley shirt | 5.77× | Fashion & Accessoires |
| Product design | 1.79× | Business & Career |
| Cachorro | 2.95× | Pets & Animals |
| Hachis Parmentier | 9.56× | Food & Beverages |
| Handmade Gifts | 1.55× | Kids & Family |
| MS Mode | 5.06× | Fashion & Accessoires |
| Leprechaun | 5.82× | Literature |
| Information sensitivity | 3.51× | Technology & Electronics |
| Bugatti Chiron | 3.65× | Cars & Mobility |
| Ireen Sheer | 1.86× | Music & Radio |
| Wolverine (comics) | 3.29× | Literature |
| Home Delivery | 1.58× | Food & Beverages |
| De Buyer | 6.02× | Home & Garden |
| Roger Federer | 2.1× | Sports |
| Japanese domestic market | 2.33× | Politics & Society |
| Kazuo Ishiguro | 6.09× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Travelling | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| Spain | 8.9% |
| United Kingdom | 8.4% |
See Natural Beauty audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Natural Beauty have in Germany?
Natural Beauty has an estimated audience of 843,421 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Natural Beauty fans?
73.4% of Natural Beauty fans are female, 26.6% are male, with an average age of 28.7 years.
Which brands do Natural Beauty fans like most?
Natural Beauty fans show strongest brand affinity for Commercial mortgage (4.09×), Gil Ofarim (2.28×), and Hawesko (6.12×) over the country average.
Where do Natural Beauty fans live in Germany?
Natural Beauty fans in Germany are most concentrated in Bayern (reach 77,240), Nordrhein-Westfalen (reach 39,779), and Baden-Württemberg (reach 36,399). These three regions account for the largest share of the active audience.
What other brands do Natural Beauty fans also like?
Beyond Natural Beauty itself, the audience over-indexes on Gil Ofarim (2.28×), Hawesko (6.12×), Jesse Plemons (4.08×), and Henley shirt (5.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.