Natural Beauty Audience in Germany
A data profile of the people who buy, follow and care about Natural Beauty in Germany — modelled from more than twelve digital signal sources. Natural Beauty has an estimated audience of 843,421 people in Germany.
The average Natural Beauty fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sephora, Dua Lipa, FIFA World Cup, with strongest over-indexing on Sephora (5.16× the country average).
Demographically, the Natural Beauty audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Natural Beauty fan in Germany is more female, around 28.7 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.
At a glance
The key figures that characterise the Natural Beauty profile in Germany.
Search interest · 12-month trend
Demographics of Natural Beauty fans
73.4% are female, 26.6% are male, average age 28.7.
Gender split
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 28.7 |
| Estimated audience size | 843,421 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Natural Beauty audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.8% |
| Spain | 8.9% |
| United Kingdom | 8.3% |
Geography
Where the Natural Beauty audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.44× | |
| 02 | Saarland | ~10K | 1.17× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.10× | |
| 04 | Sachsen-Anhalt | ~20K | 1.06× | |
| 05 | Thüringen | ~20K | 1.05× | |
| 06 | Brandenburg | ~30K | 1.00× | |
| 07 | Hamburg | ~20K | 0.98× | |
| 08 | Schleswig-Holstein | ~30K | 0.96× | |
| 09 | Rheinland-Pfalz | ~40K | 0.93× | |
| 10 | Sachsen | ~40K | 0.92× | |
| 11 | Berlin | ~30K | 0.90× | |
| 12 | Niedersachsen | ~70K | 0.87× | |
| 13 | Hessen | ~60K | 0.87× | |
| 14 | Baden-Württemberg | ~100K | 0.84× | |
| 15 | Bayern | ~100K | 0.82× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Natural Beauty audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 7.02× | ||
| 02 | Lip balm | Beauty & Wellness | 6.20× | ||
| 03 | Eye liner | Beauty & Wellness | 5.67× | ||
| 04 | Eye shadow | Beauty & Wellness | 5.33× | ||
| 05 | Sephora | Shopping | 5.16× | ||
| 06 | Hairbrush | Beauty & Wellness | 5.16× | ||
| 07 | Hair dryer | Beauty & Wellness | 5.13× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 4.93× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 4.54× | ||
| 10 | Hair conditioner | Beauty & Wellness | 4.43× | ||
| 11 | Robert Redford | Movies & TV | 4.38× | ||
| 12 | Snapchat | Internet & Social Media | 4.26× | ||
| 13 | Natural skin care | Beauty & Wellness | 4.15× | ||
| 14 | Designer clothing | Fashion & Accessoires | 3.78× | ||
| 15 | Skin care | Beauty & Wellness | 3.24× | ||
| 16 | Superman | Movies & TV | 2.92× | ||
| 17 | Batman | Movies & TV | 2.68× | ||
| 18 | Airbnb | Travel & Leisure | 2.50× | ||
| 19 | Kitchen | Home & Garden | 2.36× | ||
| 20 | FIFA World Cup | Sports | 1.83× |
Personality of the Natural Beauty audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.96× | |
| Extroversion | THRILL | 1.91× | |
| Individualism | JOY | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.79× |
Frequently asked questions
How many fans does Natural Beauty have in Germany?
Natural Beauty has an estimated audience of 843,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural Beauty fans?
73.4% of Natural Beauty fans are female, 26.6% are male, with an average age of 28.7 years.
Which brands do Natural Beauty fans like most?
Natural Beauty fans show strongest brand affinity for Sephora (5.16×), Dua Lipa (7.02×), and FIFA World Cup (1.83×) over the country average.
Where do Natural Beauty fans live in Germany?
Natural Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Natural Beauty fans also like?
Beyond Natural Beauty itself, the audience over-indexes on Dua Lipa (7.02×), FIFA World Cup (1.83×), Airbnb (2.5×), and Robert Redford (4.38×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Natural Beauty audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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