Raisin Audience in United States
Raisin has an estimated audience of 1,179,811 people in United States. 28.0% are female, 72.0% are male, average age 36.5. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CarGurus.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (496.52× the country average). Demographically, the Raisin audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Train station
Demographics of Raisin fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 36.5 |
| Estimated audience size | 1,179,811 |
Audience persona
The typical Raisin fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 496.52× | Travel & Leisure |
| Capital One | 13.3× | Business & Career |
| Google Maps | 11.67× | Internet & Social Media |
| Indeed.com | 11.17× | Business & Career |
| CarGurus | 13.68× | Cars & Mobility |
| Aaron Rodgers | 12.74× | Sports |
| DeviantArt | 13.67× | Internet & Social Media |
| Glassdoor | 28.82× | Business & Career |
| Enterprise Rent-A-Car | 10.29× | Cars & Mobility |
| Google News | 8.96× | News |
| Circle K | 10.14× | Shopping |
| Bruce Willis | 10.16× | Movies & TV |
| Khan Academy | 11.56× | Business & Career |
| ICloud | 12.33× | Technology & Electronics |
| AccuWeather | 8.22× | Home & Garden |
| Beetlejuice | 6.15× | Movies & TV |
| Merrill Lynch | 21.97× | Business & Career |
| Morgan Stanley | 19.47× | Business & Career |
| Luka Dončić | 12.7× | Sports |
| Jeff Bezos | 12.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.11 |
| Early Adopter Mentality | POWER | 1.67 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Career Orientation | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 20.1% |
| India | 8.7% |
See Raisin audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Raisin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.