Raisin Audience in Germany
Raisin has an estimated audience of 956,596 people in Germany. 28.3% are female, 71.7% are male, average age 33.7. Top brand affinities: CAC 40, Cocktail, Meals on Wheels, Gil Ofarim, The Knot (Website).
Top brand affinities include CAC 40, Cocktail, Meals on Wheels, with strongest over-indexing on CAC 40 (3.81× the country average). Demographically, the Raisin audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: Train station
Demographics of Raisin fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 33.7 |
| Estimated audience size | 956,596 |
Audience persona
The typical Raisin fan in Germany is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.81× | Business & Career |
| Cocktail | 2.48× | Food & Beverages |
| Meals on Wheels | 17.38× | Food & Beverages |
| Gil Ofarim | 2.06× | Music & Radio |
| The Knot (Website) | 13.63× | Kids & Family |
| Jacob Tremblay | 5.8× | Movies & TV |
| Stradivarius | 1.82× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Progressive rock | 1.57× | Music & Radio |
| Christmas Gift | 1.51× | Kids & Family |
| Overboard (film) | 6.71× | Movies & TV |
| South Asian cuisine | 5.31× | Food & Beverages |
| Home Delivery | 1.89× | Food & Beverages |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Business English | 1.79× | Business & Career |
| Loincloth | 1.79× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.94× | Music & Radio |
| Peugeot 308 | 1.9× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.27× | Music & Radio |
| Metamorphoses | 1.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Price Sensitivity | PREMIUM | 1.72 |
| Career Orientation | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.41 |
| Risk Appetite | THRILL | 1.35 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 20.1% |
| India | 8.7% |
See Raisin audiences in other countries
More Train station audiences in Germany
- North Station (603,684)
- Werben (Spreewald) (427,741)
- Jasmin (Paris Métro) (235,803)
- Da Lat (163,618)
- San Bernardo, Chile (113,835)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raisin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.