Raisin Audience in Germany
Raisin has an estimated audience of 956,596 people in Germany. 28.3% are female, 71.7% are male, average age 33.7. Top brand affinities: Home insurance, N26, Mobile banking, Mortgage calculator, Google Drive.
Top brand affinities include Home insurance, N26, Mobile banking, with strongest over-indexing on Home insurance (29.53× the country average). Demographically, the Raisin audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: Train station
Demographics of Raisin fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 33.7 |
| Estimated audience size | 956,596 |
Audience persona
The typical Raisin fan in Germany is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 29.53× | Business & Career |
| N26 | 25.72× | Business & Career |
| Mobile banking | 34.25× | Business & Career |
| Mortgage calculator | 7.27× | Home & Garden |
| Google Drive | 5.31× | Technology & Electronics |
| Online banking | 6.71× | Business & Career |
| Property insurance | 15.3× | Home & Garden |
| Office 365 | 5.52× | Technology & Electronics |
| Commerzbank | 2.48× | Business & Career |
| Tagesschau | 1.93× | Movies & TV |
| Banking | 2.48× | Business & Career |
| Payback | 3.93× | Shopping |
| Transfermarkt | 2.24× | Sports |
| Vacations | 2.16× | Travel & Leisure |
| ImmoScout24 | 1.8× | Home & Garden |
| P&O Cruises | 17.38× | Travel & Leisure |
| Santander Bank | 6.54× | Business & Career |
| Ariana Grande | 3.68× | Music & Radio |
| Netto Marken-Discount | 1.55× | Shopping |
| Google Maps | 1.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Price Sensitivity | PREMIUM | 1.72 |
| Career Orientation | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.41 |
| Risk Appetite | THRILL | 1.35 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 20.1% |
| India | 8.7% |
See Raisin audiences in other countries
More Train station audiences in Germany
- North Station (603,684)
- Werben (Spreewald) (427,741)
- Jasmin (Paris Métro) (235,803)
- Da Lat (163,618)
- San Bernardo, Chile (113,835)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raisin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.