A data profile of the people who buy, follow and care about Werben (Spreewald) in Germany — modelled from more than twelve digital signal sources. Werben (Spreewald) has an estimated audience of 427,740 people in Germany.
The average Werben (Spreewald) fan in Germany is 40.2 years old, balanced, and lives primarily in Brandenburg.
The audience is concentrated in Brandenburg, Sachsen-Anhalt, Nordrhein-Westfalen.
Top brand affinities include Deutsche Bank, Tour de France, Solar energy, with strongest over-indexing on Deutsche Bank (3.04× the country average).
Demographically, the Werben (Spreewald) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Werben (Spreewald) fan in Germany is balanced, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deutsche Bank.
The key figures that characterise the Werben (Spreewald) profile in Germany.
46.7% are female, 53.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.2 |
| Estimated audience size | 427,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 26% | |
| 30-39 | 32% | |
| 40-49 | 26% | |
| 50+ | 11% |
of the worldwide Werben (Spreewald) audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 99.2% |
| Austria | 0.5% |
| United States | 0.2% |
Where the Werben (Spreewald) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~70K | 5.45× | |
| 02 | Sachsen-Anhalt | ~50K | 4.96× | |
| 03 | Sachsen | ~30K | 1.23× | |
| 04 | Berlin | ~20K | 0.96× | |
| 05 | Mecklenburg-Vorpommern | ~7K | 0.80× | |
| 06 | Bremen | ~3K | 0.73× | |
| 07 | Saarland | ~4K | 0.72× | |
| 08 | Thüringen | ~7K | 0.63× | |
| 09 | Hamburg | ~5K | 0.51× | |
| 10 | Schleswig-Holstein | ~8K | 0.50× | |
| 11 | Niedersachsen | ~20K | 0.46× | |
| 12 | Rheinland-Pfalz | ~9K | 0.44× | |
| 13 | Hessen | ~10K | 0.35× | |
| 14 | Nordrhein-Westfalen | ~30K | 0.30× | |
| 15 | Baden-Württemberg | ~20K | 0.30× | |
| 16 | Bayern | ~20K | 0.29× |
The strongest cross-interests of the Werben (Spreewald) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.14× | ||
| 02 | S.S.C. Napoli | Sports | 4.08× | ||
| 03 | Tour de France | Sports | 3.37× | ||
| 04 | Internet & Social Media | 3.10× | |||
| 05 | Deutsche Bank | Business & Career | 3.04× | ||
| 06 | Solar energy | Home & Garden | 2.67× | ||
| 07 | Stock market | Business & Career | 2.58× | ||
| 08 | Internet & Social Media | 2.24× | |||
| 09 | Innovation | Business & Career | 2.19× | ||
| 10 | Credit cards | Business & Career | 1.98× | ||
| 11 | Lufthansa | Travel & Leisure | 1.97× | ||
| 12 | Cloud computing | Technology & Electronics | 1.96× | ||
| 13 | Banking | Business & Career | 1.91× | ||
| 14 | Ryanair | Travel & Leisure | 1.80× | ||
| 15 | Online newspaper | News | 1.68× | ||
| 16 | Vodafone | Technology & Electronics | 1.58× | ||
| 17 | Insurance | Business & Career | 1.55× | ||
| 18 | Car rentals | Cars & Mobility | 1.54× | ||
| 19 | X | Internet & Social Media | 1.51× | ||
| 20 | Renewable energy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.37× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Need for Security | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Risk Appetite | THRILL | 0.56× | |
| Mindfulness | BALANCE | 0.65× |
Werben (Spreewald) has an estimated audience of 427,740 people in Germany, concentrated in Brandenburg and Sachsen-Anhalt.
46.7% of Werben (Spreewald) fans are female, 53.3% are male, with an average age of 40.2 years.
Werben (Spreewald) fans show strongest brand affinity for Deutsche Bank (3.04×), Tour de France (3.37×), and Solar energy (2.67×) over the country average.
Werben (Spreewald) fans in Germany are most concentrated in Brandenburg (reach ~70K), Sachsen-Anhalt (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Werben (Spreewald) itself, the audience over-indexes on Tour de France (3.37×), Solar energy (2.67×), Lufthansa (1.97×), and Banking (1.91×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Werben (Spreewald). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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