Rascasse Audience Intelligence

Santa Fe Station Target Market in United States

A data profile of the people who buy, follow and care about Santa Fe Station in United States — modelled from more than twelve digital signal sources. Santa Fe Station has an estimated audience of 355,383 people in United States.

#5among Train station in United States#4571among Brand in United States#3645in Travel & Leisure

The average Santa Fe Station fan in United States is 41.7 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Vegas Golden Knights, Barclays, Steakhouse, with strongest over-indexing on Vegas Golden Knights (61.54× the country average).

Demographically, the Santa Fe Station audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Fe Station fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Vegas Golden Knights.

Category: Travel & Leisure · Type: Brand · Subtype: Train station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Fe Station profile in United States.

Audience size
355K
in United States
Gender
59.8%♀
40.2% male
Age
41.7
average years
Country rank
#44267
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Santa Fe Station

59.8% are female, 40.2% are male, average age 41.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Santa Fe Station audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.7
Estimated audience size355,383
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Santa Fe Station audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4926%
50+21%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Santa Fe Station audience comes from United States.

Worldwide audience distribution share by country for Santa Fe Station
CountryShare
United States99.5%
Germany0.4%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Fe Station audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Fe Station customers by region in United States
#RegionReachAffinity×
01Nevada~100K42.85×
02New Mexico~2K1.41×
03Hawaii~1K0.89×
04Vermont<1K0.81×
05Maine~1K0.80×
06West Virginia~1K0.79×
07Rhode Island<1K0.77×
08New Hampshire~1K0.76×
09Delaware<1K0.75×
10South Dakota<1K0.72×
11Mississippi~2K0.71×
12North Dakota<1K0.69×
13Arizona~5K0.67×
14Washington, District of Columbia<1K0.67×
15Alaska<1K0.66×
16Utah~2K0.64×
17Montana<1K0.59×
18Arkansas~2K0.58×
19Alabama~3K0.57×
20Kentucky~3K0.57×
21Nebraska<1K0.57×
22Connecticut~2K0.56×
23Louisiana~2K0.54×
24California~20K0.52×
25Idaho<1K0.52×
26Iowa~1K0.50×
27Kansas~1K0.46×
28South Carolina~2K0.42×
29Maryland~2K0.40×
30Oklahoma~2K0.39×
31Massachusetts~3K0.38×
32Missouri~2K0.38×
33Colorado~2K0.38×
34Indiana~2K0.37×
35Tennessee~2K0.35×
36Oregon~1K0.35×
37New Jersey~3K0.34×
38Wisconsin~2K0.33×
39Minnesota~2K0.33×
40North Carolina~3K0.31×
41Virginia~3K0.30×
42Washington~2K0.29×
43Pennsylvania~3K0.28×
44Georgia~3K0.28×
45Michigan~3K0.28×
46Ohio~3K0.26×
47Illinois~3K0.21×
48New York~3K0.18×
49Texas~5K0.17×
50Florida~4K0.17×
Fig. 06

Affinity by region

Affinity by region — Santa Fe Station, United States
0.17×1.00×42.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Fe Station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Fe Station audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports61.54×
02BarclaysBusiness & Career16.16×
03YelpInternet & Social Media6.03×
04SteakhouseFood & Beverages5.26×
05Solar energyHome & Garden3.33×
06CocktailFood & Beverages2.91×
07GrillingFood & Beverages2.45×
08WineFood & Beverages2.24×
09T-MobileTechnology & Electronics2.19×
10BarbecueFood & Beverages2.05×
11RecipesFood & Beverages2.04×
12CouponsShopping2.00×
13Alcoholic beveragesFood & Beverages1.95×
14EBayShopping1.94×
15Donald TrumpPolitics & Society1.92×
16PinterestInternet & Social Media1.88×
17CookingFood & Beverages1.84×
18WalmartShopping1.84×
19Home improvementHome & Garden1.79×
20XInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Fe Station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Fe Station audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.13×
Need for SecurityCONSERVATISM1.89×
TraditionCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Fe Station audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
ExtroversionTHRILL0.65×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Santa Fe Station's target market in United States?

Santa Fe Station's target market in United States covers an estimated 355,383 people, concentrated in Nevada and California.

02

What is the gender split and age of Santa Fe Station customers?

59.8% of the Santa Fe Station audience are female, 40.2% are male, with an average age of 41.7 years.

03

Which brands do Santa Fe Station fans like most?

Santa Fe Station fans show strongest brand affinity for Vegas Golden Knights (61.54×), Barclays (16.16×), and Steakhouse (5.26×) over the country average.

04

Where do Santa Fe Station fans live in United States?

Santa Fe Station fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~20K), and Texas (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Fe Station fans also like?

Beyond Santa Fe Station itself, the audience over-indexes on Barclays (16.16×), Steakhouse (5.26×), Donald Trump (1.92×), and Cooking (1.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Fe Station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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