Shenyang Audience in United States

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Shenyang has an estimated audience of 505,097 people in United States. 52.9% are female, 47.1% are male, average age 49.0. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Governor of Michigan, Stamp collecting, Exelon, Israel.

The average Shenyang fan in United States is 49.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Governor of Michigan, Stamp collecting, with strongest over-indexing on Minnesota (10.67× the country average). Demographically, the Shenyang audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Shenyang fans

Demographic split for Shenyang audience in United States
MetricValue
Female52.9%
Male47.1%
Average age49.0
Estimated audience size505,097

Audience persona

The typical Shenyang fan in United States is balanced, around 49.0 years old, with strong Spirituality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Shenyang in United States
RegionReachAffinity
California126,7692.28×
New York51,4491.82×
Texas46,1141.06×
Florida26,9500.79×
Illinois22,2891.32×
Washington20,0181.98×
Virginia19,6381.6×
Massachusetts16,7461.68×
New Jersey15,9701.24×
Pennsylvania15,4820.91×
Georgia15,3050.98×
North Carolina12,4650.82×
Michigan11,2230.85×
Ohio11,0050.71×
Maryland10,2871.18×
Arizona9,2790.9×
Colorado7,9511×
Missouri7,9300.97×
Minnesota7,5991.05×
Oregon7,2481.25×
Indiana7,1740.78×
South Carolina6,8420.9×
Tennessee6,7420.67×
Nevada6,1491.26×
Wisconsin5,7150.75×
Washington, District of Columbia5,6893.75×
Connecticut4,9920.99×
Utah4,1870.93×
Alabama4,0890.58×
Oklahoma3,6320.65×
Kentucky3,4120.54×
Louisiana3,3790.52×
Hawaii3,1831.47×
Iowa2,6820.64×
Kansas2,6800.67×
Arkansas2,1940.53×
New Mexico1,8260.72×
Nebraska1,6450.65×
Idaho1,5930.63×
New Hampshire1,4860.75×
Mississippi1,4250.34×
Maine1,3100.72×
Rhode Island1,1860.74×
Delaware1,1740.84×
West Virginia1,0200.43×
Alaska1,0170.94×
Montana8870.63×
Vermont8590.97×
North Dakota8520.82×
Wyoming8251.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shenyang audience
BrandAffinityCategory
Minnesota10.67×Travel & Leisure
Governor of Michigan33.78×Politics & Society
Stamp collecting13.5×Home & Garden
Exelon28.66×Home & Garden
Israel2.86×Travel & Leisure
Natural rubber2.66×Cars & Mobility
Bank account2.46×Business & Career
Urban Outfitters1.6×Shopping
Grinch3.29×Movies & TV
Jeep Wagoneer4.59×Cars & Mobility
Elsword12.15×Games
Nationality1.5×Politics & Society
Vocal harmony3×Music & Radio
Islamism10.05×Politics & Society
Cam Ward2.34×Sports
Edgars5.16×Shopping
Goop3.25×Internet & Social Media
Jesse Plemons2.04×Movies & TV
Hipster5.01×Politics & Society
Staycation1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shenyang audience
TraitClusterScore
SpiritualityBALANCE1.91
TravellingTHRILL1.59
Need for SecurityCONSERVATISM1.49
Quality AwarenessPREMIUM1.47
PatriotismCONSERVATISM1.33
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Shenyang
CountryShare
United Kingdom14.8%
United States14.3%
Vietnam12.8%

See Shenyang audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Shenyang have in United States?

Shenyang has an estimated audience of 505,097 people in United States, concentrated in California and New York.

What is the gender split and age of Shenyang fans?

52.9% of Shenyang fans are female, 47.1% are male, with an average age of 49.0 years.

Which brands do Shenyang fans like most?

Shenyang fans show strongest brand affinity for Minnesota (10.67×), Governor of Michigan (33.78×), and Stamp collecting (13.5×) over the country average.

Where do Shenyang fans live in United States?

Shenyang fans in United States are most concentrated in California (reach 126,769), New York (reach 51,449), and Texas (reach 46,114). These three regions account for the largest share of the active audience.

What other brands do Shenyang fans also like?

Beyond Shenyang itself, the audience over-indexes on Governor of Michigan (33.78×), Stamp collecting (13.5×), Exelon (28.66×), and Israel (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shenyang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.