Rascasse Audience Intelligence

Shenyang Audience in United States

A data profile of the people who buy, follow and care about Shenyang in United States — modelled from more than twelve digital signal sources. Shenyang has an estimated audience of 505,097 people in United States.

#460among City in United States#3823among POI in United States#2923in Travel & Leisure

The average Shenyang fan in United States is 49.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vietnam Airlines, Cambodia, Buddhism, with strongest over-indexing on Vietnam Airlines (130.98× the country average).

Demographically, the Shenyang audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shenyang fan in United States is balanced, around 49.0 years old, with strong Spirituality tendencies and a notable affinity for Vietnam Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shenyang profile in United States.

Audience size
505K
in United States
Gender
52.9%♀
47.1% male
Age
49.0
average years
Country rank
#36428
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shenyang fans

52.9% are female, 47.1% are male, average age 49.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Shenyang audience in United States
MetricValue
Female52.9%
Male47.1%
Average age49.0
Estimated audience size505,097
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Shenyang audience in United States
Age bracketShare%
16-199%
20-298%
30-3910%
40-4918%
50+54%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Shenyang audience comes from United States.

Worldwide audience distribution share by country for Shenyang
CountryShare
United Kingdom14.8%
United States14.3%
Vietnam12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shenyang audience in United States is strongest.

Fig. 05

Top regions by affinity

Shenyang fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.96×
02California~100K2.18×
03Washington~20K1.84×
04New York~50K1.63×
05Massachusetts~20K1.57×
06Virginia~20K1.39×
07Illinois~20K1.27×
08Hawaii~3K1.23×
09Oregon~7K1.19×
10New Jersey~20K1.18×
11Maryland~10K1.16×
12Nevada~6K1.15×
13Texas~50K1.04×
14Connecticut~5K1.03×
15Vermont<1K1.03×
16Alaska~1K1.01×
17Colorado~8K1.00×
18Minnesota~7K0.99×
19Georgia~20K0.97×
20New Hampshire~2K0.96×
21North Dakota<1K0.96×
22Rhode Island~2K0.95×
23Utah~4K0.94×
24Delaware~1K0.94×
25Michigan~10K0.93×
26South Dakota~1K0.93×
27Pennsylvania~20K0.92×
28Arizona~10K0.92×
29Montana~1K0.92×
30South Carolina~7K0.91×
31Nebraska~2K0.90×
32Maine~2K0.90×
33Missouri~7K0.89×
34Kansas~4K0.89×
35Idaho~2K0.89×
36New Mexico~2K0.89×
37West Virginia~2K0.88×
38Indiana~8K0.86×
39Wisconsin~7K0.86×
40Oklahoma~5K0.85×
41Florida~30K0.84×
42North Carolina~10K0.84×
43Iowa~3K0.84×
44Mississippi~3K0.83×
45Arkansas~3K0.83×
46Kentucky~5K0.79×
47Ohio~10K0.78×
48Louisiana~5K0.78×
49Alabama~5K0.77×
50Tennessee~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Shenyang, United States
0.75×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shenyang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shenyang audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure130.98×
02CambodiaTravel & Leisure21.88×
03Japan AirlinesTravel & Leisure20.31×
04Turkish AirlinesTravel & Leisure17.19×
05World Heritage SitePolitics & Society16.37×
06BangkokTravel & Leisure11.45×
07BuddhismHealth10.96×
08Qatar AirwaysTravel & Leisure10.33×
09BadmintonSports10.05×
10VistaprintBusiness & Career9.66×
11VietnamTravel & Leisure9.27×
12SingaporeTravel & Leisure7.70×
13BiochemistryBusiness & Career6.73×
14DiaryKids & Family6.61×
15MongoliaTravel & Leisure6.29×
16New ZealandTravel & Leisure6.21×
17Non-alcoholic beverageFood & Beverages5.22×
18RadioTechnology & Electronics4.16×
19FedExBusiness & Career3.25×
20Donald TrumpPolitics & Society1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shenyang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shenyang audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.54×
Need for SecurityCONSERVATISM1.82×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shenyang audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
SustainabilityBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shenyang have in United States?

Shenyang has an estimated audience of 505,097 people in United States, concentrated in California and New York.

02

What is the gender split and age of Shenyang fans?

52.9% of Shenyang fans are female, 47.1% are male, with an average age of 49.0 years.

03

Which brands do Shenyang fans like most?

Shenyang fans show strongest brand affinity for Vietnam Airlines (130.98×), Cambodia (21.88×), and Buddhism (10.96×) over the country average.

04

Where do Shenyang fans live in United States?

Shenyang fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Shenyang fans also like?

Beyond Shenyang itself, the audience over-indexes on Cambodia (21.88×), Buddhism (10.96×), Turkish Airlines (17.19×), and Diary (6.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shenyang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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