AeroPress Audience in United States

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AeroPress has an estimated audience of 379,329 people in United States. 73.6% are female, 26.4% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home.

The average AeroPress fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Keene, New Hampshire, Lulu 黃路梓茵, with strongest over-indexing on Regional styles of Mexican music (208.33× the country average). Demographically, the AeroPress audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of AeroPress fans

Demographic split for AeroPress audience in United States
MetricValue
Female73.6%
Male26.4%
Average age39.5
Estimated audience size379,329

Audience persona

The typical AeroPress fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for AeroPress in United States
RegionReachAffinity
California53,6511.29×
Texas25,4120.78×
New York22,7281.07×
Florida15,7250.61×
Washington13,7741.81×
Illinois12,4220.98×
Pennsylvania11,3260.89×
Ohio10,3910.89×
North Carolina9,8050.86×
Colorado9,7181.63×
Michigan9,2900.94×
Massachusetts9,0561.21×
Virginia9,0340.98×
Georgia8,7190.75×
Oregon8,1261.87×
New Jersey7,1820.74×
Arizona6,7430.87×
Minnesota6,2561.15×
Tennessee6,0890.8×
Wisconsin5,6020.98×
Indiana5,4960.79×
Maryland5,4720.84×
Missouri5,3430.87×
Utah3,9111.15×
South Carolina3,8490.67×
Alabama3,4890.66×
Connecticut3,4060.9×
Kentucky3,3600.71×
Oklahoma3,3070.79×
Louisiana3,2820.67×
Nevada2,7570.75×
Kansas2,6590.89×
Iowa2,5240.81×
Arkansas2,4750.79×
Idaho2,2271.17×
Hawaii2,0581.26×
Montana1,9611.86×
New Mexico1,9091×
Maine1,8061.33×
Washington, District of Columbia1,7151.5×
New Hampshire1,7141.15×
Nebraska1,6060.84×
Alaska1,4871.83×
Mississippi1,4510.46×
West Virginia1,1240.64×
Rhode Island1,1090.92×
Vermont1,0561.59×
South Dakota7430.85×
Delaware5770.55×
Wyoming5460.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AeroPress audience
BrandAffinityCategory
Regional styles of Mexican music208.33×Music & Radio
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵11.61×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
WQAD-TV110.71×Movies & TV
Electrolyte7.18×Health
Voter registration6.94×Politics & Society
Mothercare4.19×Kids & Family
Elsword20×Games
Historic site4.6×Arts & Culture
The Historian16.48×Literature
UK garage5.23×Music & Radio
Eurail16.57×Cars & Mobility
Like Dandelion Dust10.82×Movies & TV
Stamp collecting3.36×Home & Garden
Bank account1.69×Business & Career
JDSU2.08×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
Winemaking2.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AeroPress audience
TraitClusterScore
Family OrientationCONSERVATISM2.72
IndulgenceJOY2.22
LGBTQ+ IdentityOPEN2.12
Pet OwnershipJOY1.87
SustainabilityBALANCE1.68
Risk AppetiteTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for AeroPress
CountryShare
United States25.1%
United Kingdom12.2%
Canada8.0%

See AeroPress audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does AeroPress have in United States?

AeroPress has an estimated audience of 379,329 people in United States, concentrated in California and Texas.

What is the gender split and age of AeroPress fans?

73.6% of AeroPress fans are female, 26.4% are male, with an average age of 39.5 years.

Which brands do AeroPress fans like most?

AeroPress fans show strongest brand affinity for Regional styles of Mexican music (208.33×), Keene, New Hampshire (675×), and Lulu 黃路梓茵 (11.61×) over the country average.

Where do AeroPress fans live in United States?

AeroPress fans in United States are most concentrated in California (reach 53,651), Texas (reach 25,412), and New York (reach 22,728). These three regions account for the largest share of the active audience.

What other brands do AeroPress fans also like?

Beyond AeroPress itself, the audience over-indexes on Keene, New Hampshire (675×), Lulu 黃路梓茵 (11.61×), Mathcore (17.5×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AeroPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.