Rascasse Audience Intelligence

AeroPress Target Market in United States

A data profile of the people who buy, follow and care about AeroPress in United States — modelled from more than twelve digital signal sources. AeroPress has an estimated audience of 392,314 people in United States.

#4351among Brand in United States#1587in Home & Garden

The average AeroPress fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Costa Coffee, Non-alcoholic beverage, Tchibo, with strongest over-indexing on Costa Coffee (178.98× the country average).

Demographically, the AeroPress audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AeroPress fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Costa Coffee.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AeroPress profile in United States.

Audience size
392K
in United States
Gender
73.6%♀
26.4% male
Age
39.5
average years
Country rank
#42019
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AeroPress

73.6% are female, 26.4% are male, average age 39.5.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for AeroPress audience in United States
MetricValue
Female73.6%
Male26.4%
Average age39.5
Estimated audience size392,314
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the AeroPress audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3915%
40-4917%
50+27%
Fig. 04

Worldwide distribution

25.3%

of the worldwide AeroPress audience comes from United States.

Worldwide audience distribution share by country for AeroPress
CountryShare
United States25.3%
United Kingdom11.8%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AeroPress audience in United States is strongest.

Fig. 05

Top regions by affinity

AeroPress customers by region in United States
#RegionReachAffinity×
01Oregon~8K1.82×
02Montana~2K1.76×
03Washington~10K1.73×
04Alaska~1K1.69×
05Vermont~1K1.66×
06Colorado~9K1.54×
07Washington, District of Columbia~2K1.41×
08Maine~2K1.32×
09Hawaii~2K1.23×
10Idaho~2K1.21×
11California~50K1.19×
12Massachusetts~9K1.18×
13New Hampshire~2K1.16×
14Minnesota~6K1.14×
15Utah~4K1.13×
16New York~20K1.01×
17New Mexico~2K1.01×
18Wisconsin~6K0.98×
19Virginia~9K0.97×
20Rhode Island~1K0.95×
21South Dakota<1K0.92×
22Illinois~10K0.91×
23Michigan~9K0.91×
24Connecticut~3K0.91×
25Kansas~3K0.91×
26Pennsylvania~10K0.88×
27Nebraska~2K0.88×
28Maryland~6K0.86×
29Missouri~5K0.86×
30North Carolina~10K0.85×
31Ohio~10K0.84×
32Arkansas~3K0.84×
33Iowa~3K0.84×
34Arizona~6K0.83×
35North Dakota<1K0.83×
36Tennessee~6K0.80×
37Indiana~6K0.80×
38Oklahoma~3K0.80×
39Nevada~3K0.75×
40West Virginia~1K0.75×
41Texas~20K0.74×
42Kentucky~3K0.74×
43Georgia~8K0.73×
44New Jersey~7K0.72×
45Delaware<1K0.71×
46South Carolina~4K0.70×
47Louisiana~3K0.70×
48Alabama~4K0.69×
49Florida~20K0.59×
50Mississippi~2K0.59×
Fig. 06

Affinity by region

Affinity by region — AeroPress, United States
0.59×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AeroPress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AeroPress audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages178.98×
02TchiboShopping126.82×
03Bicycle helmetCars & Mobility18.17×
04Arabic coffeeFood & Beverages17.99×
05NescaféFood & Beverages17.48×
06Consumer ReportsBusiness & Career12.01×
07Coffee roastingFood & Beverages8.20×
08Non-alcoholic beverageFood & Beverages8.07×
09Family carCars & Mobility7.63×
10Specialty coffeeFood & Beverages6.35×
11Brittany SnowMovies & TV5.24×
12Tim HortonSports5.17×
13Unique GiftsShopping4.94×
14Discount TireShopping4.61×
15Dillard'sFashion & Accessoires4.47×
16CrowdfundingBusiness & Career4.34×
17Krispy KremeFood & Beverages4.17×
18American ExpressBusiness & Career3.51×
19InnovationBusiness & Career3.05×
20CoffeeFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AeroPress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AeroPress audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.80×
Family OrientationCONSERVATISM2.54×
Pet OwnershipJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AeroPress audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
CreativityOPEN0.97×
Sports ActivityPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AeroPress's target market in United States?

AeroPress's target market in United States covers an estimated 392,314 people, concentrated in California and Texas.

02

What is the gender split and age of AeroPress customers?

73.6% of the AeroPress audience are female, 26.4% are male, with an average age of 39.5 years.

03

Which brands do AeroPress fans like most?

AeroPress fans show strongest brand affinity for Costa Coffee (178.98×), Non-alcoholic beverage (8.07×), and Tchibo (126.82×) over the country average.

04

Where do AeroPress fans live in United States?

AeroPress fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do AeroPress fans also like?

Beyond AeroPress itself, the audience over-indexes on Non-alcoholic beverage (8.07×), Tchibo (126.82×), Consumer Reports (12.01×), and Arabic coffee (17.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See AeroPress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AeroPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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