A data profile of the people who buy, follow and care about Civil society in Italy — modelled from more than twelve digital signal sources. Civil society has an estimated audience of 6,401,683 people in Italy.
Civil society has an estimated audience of 6,401,683 people in Italy. 58.8% are female, 41.2% are male, average age 45.6. Top brand affinities: Volunteering, Wikipedia, Singer-songwriter, WhatsApp, Satire.
Top brand affinities include Volunteering, Wikipedia, Singer-songwriter, with strongest over-indexing on Volunteering (4.15× the country average).
Demographically, the Civil society audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Civil society fan in Italy is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Civil society profile in Italy.
58.8% are female, 41.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.6 |
| Estimated audience size | 6,401,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Civil society audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 31.6% |
| United States | 16.9% |
| Spain | 9.2% |
The strongest cross-interests of the Civil society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 4.60× | ||
| 02 | Individualism | Politics & Society | 4.41× | ||
| 03 | Wikipedia | Internet & Social Media | 4.32× | ||
| 04 | Volunteering | Politics & Society | 4.15× | ||
| 05 | Vatican City | Travel & Leisure | 3.58× | ||
| 06 | Satire | Literature | 3.30× | ||
| 07 | Doctor of Medicine | Business & Career | 3.11× | ||
| 08 | General practitioner | Health | 3.07× | ||
| 09 | Singer-songwriter | Music & Radio | 2.56× | ||
| 10 | Political science | Business & Career | 2.51× | ||
| 11 | Adriatic Sea | Travel & Leisure | 2.13× | ||
| 12 | Genetics | Kids & Family | 2.09× | ||
| 13 | Mediaset | Technology & Electronics | 2.08× | ||
| 14 | Nonprofit organization | Politics & Society | 2.00× | ||
| 15 | Innovation | Business & Career | 1.97× | ||
| 16 | UniCredit | Business & Career | 1.86× | ||
| 17 | Milk | Food & Beverages | 1.78× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Politics | Politics & Society | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Individualism | JOY | 1.86× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.79× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Civil society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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