Civil society Audience in United States

Civil society logo

Civil society has an estimated audience of 3,414,788 people in United States. 59.0% are female, 41.0% are male, average age 44.5. Top regions: Florida, California, New York. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Google Home, Minnesota.

The average Civil society fan in United States is 44.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Civil society audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Civil society fans

Demographic split for Civil society audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.5
Estimated audience size3,414,788

Audience persona

The typical Civil society fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Civil society in United States
RegionReachAffinity
Florida558,4892.42×
California472,6521.26×
New York270,2371.42×
Texas172,5790.59×
Virginia144,9201.74×
Massachusetts108,4461.61×
Illinois101,1900.89×
Pennsylvania98,1880.85×
Washington83,4891.22×
Washington, District of Columbia77,1567.52×
Georgia75,6610.72×
Maryland74,7021.27×
North Carolina71,7930.7×
New Jersey68,7440.79×
Michigan66,7300.75×
Ohio55,5410.53×
Colorado48,4300.9×
Arizona44,4400.64×
Connecticut42,0771.23×
Minnesota39,5360.81×
Missouri39,3900.72×
Tennessee39,1950.57×
Oregon38,8950.99×
Wisconsin37,9280.74×
Indiana36,5360.59×
Louisiana30,5370.69×
South Carolina24,0560.47×
Kentucky23,1840.54×
Utah20,5030.67×
Alabama19,4490.41×
Nevada18,5050.56×
Oklahoma15,7050.41×
Iowa14,3940.51×
Rhode Island13,6541.26×
Arkansas12,8470.46×
Maine12,4591.02×
Kansas12,4050.46×
Mississippi11,7500.42×
New Hampshire11,0660.82×
Idaho11,0240.64×
Vermont9,9261.66×
Hawaii9,8730.67×
Nebraska9,6320.56×
New Mexico9,5820.56×
West Virginia8,9540.56×
Alaska8,9351.22×
Montana7,7890.82×
South Dakota7,6880.97×
North Dakota7,4861.07×
Wyoming7,2431.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civil society audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters4.69×Shopping
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Minnesota2.13×Travel & Leisure
Nationality2.38×Politics & Society
The Historian16.48×Literature
Alaska1.72×Travel & Leisure
Nebraska2.35×Travel & Leisure
Eurail16.57×Cars & Mobility
Unique Gifts1.56×Shopping
Parral, Chihuahua8.98×Travel & Leisure
Sinaloa2.06×Travel & Leisure
Justice1.58×Politics & Society
Bully (2011 film)3.11×Movies & TV
Tech News4.06×Technology & Electronics
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civil society audience
TraitClusterScore
PatriotismCONSERVATISM5.43
Community OrientationOPEN2.15
SpiritualityBALANCE1.85
Need for SecurityCONSERVATISM1.82
DIY MentalityTHRILL1.71
IndividualismJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Civil society
CountryShare
Italy31.6%
United States16.9%
Spain9.2%

See Civil society audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Civil society have in United States?

Civil society has an estimated audience of 3,414,788 people in United States, concentrated in Florida and California.

What is the gender split and age of Civil society fans?

59.0% of Civil society fans are female, 41.0% are male, with an average age of 44.5 years.

Which brands do Civil society fans like most?

Civil society fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (4.69×), and Mathcore (18.06×) over the country average.

Where do Civil society fans live in United States?

Civil society fans in United States are most concentrated in Florida (reach 558,489), California (reach 472,652), and New York (reach 270,237). These three regions account for the largest share of the active audience.

What other brands do Civil society fans also like?

Beyond Civil society itself, the audience over-indexes on Urban Outfitters (4.69×), Mathcore (18.06×), Google Home (11.63×), and Minnesota (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.