Rascasse Audience Intelligence

Civil society Audience in United States

A data profile of the people who buy, follow and care about Civil society in United States — modelled from more than twelve digital signal sources. Civil society has an estimated audience of 3,414,788 people in United States.

#4734among Topic in United States#604in Politics & Society

The average Civil society fan in United States is 44.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Nonprofit organization, Public security, Drudge Report, with strongest over-indexing on Nonprofit organization (2.11× the country average).

Demographically, the Civil society audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Civil society fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Civil society profile in United States.

Audience size
3.4M
in United States
Gender
59.0%♀
41.0% male
Age
44.5
average years
Country rank
#9227
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Civil society fans

59.0% are female, 41.0% are male, average age 44.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Civil society audience in United States
MetricValue
Female59.0%
Male41.0%
Average age44.5
Estimated audience size3,414,788
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Civil society audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Civil society audience comes from United States.

Worldwide audience distribution share by country for Civil society
CountryShare
Italy31.6%
United States16.9%
Spain9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Civil society audience in United States is strongest.

Fig. 05

Top regions by affinity

Civil society fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K5.23×
02Florida~500K2.22×
03Virginia~100K1.74×
04Massachusetts~90K1.34×
05Maryland~70K1.27×
06California~500K1.24×
07Vermont~7K1.23×
08New York~200K1.22×
09Connecticut~40K1.14×
10Rhode Island~10K1.09×
11Washington~70K1.08×
12Alaska~8K1.08×
13Oregon~40K1.04×
14North Dakota~7K1.02×
15New Hampshire~10K1.01×
16Maine~10K1.00×
17South Dakota~8K0.99×
18Michigan~90K0.98×
19Illinois~100K0.96×
20Montana~9K0.96×
21Delaware~9K0.96×
22Idaho~20K0.92×
23West Virginia~10K0.92×
24Hawaii~10K0.92×
25Pennsylvania~100K0.90×
26Colorado~50K0.90×
27Minnesota~40K0.90×
28Arkansas~30K0.89×
29New Mexico~20K0.89×
30Nebraska~20K0.89×
31Utah~30K0.88×
32Mississippi~20K0.88×
33New Jersey~80K0.87×
34Missouri~50K0.87×
35Wisconsin~40K0.86×
36Kansas~20K0.86×
37North Carolina~90K0.85×
38Louisiana~40K0.85×
39Kentucky~40K0.85×
40Oklahoma~30K0.85×
41Iowa~20K0.85×
42Nevada~30K0.83×
43Indiana~50K0.82×
44South Carolina~40K0.80×
45Arizona~60K0.79×
46Alabama~40K0.79×
47Georgia~80K0.76×
48Tennessee~50K0.76×
49Ohio~80K0.72×
50Texas~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Civil society, United States
0.66×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Civil society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Civil society audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure6.01×
02Public securityPolitics & Society5.24×
03Public administrationBusiness & Career4.92×
04Web serverTechnology & Electronics4.30×
05Chat roomInternet & Social Media3.78×
06Drudge ReportSports3.73×
07Non-alcoholic beverageFood & Beverages3.69×
08PoliticoPolitics & Society3.37×
09Rail transportTravel & Leisure3.07×
10New York PostNews2.99×
11Master of Business AdministrationBusiness & Career2.84×
12PhilanthropyArts & Culture2.68×
13Real propertyHome & Garden2.32×
14Charitable organizationPolitics & Society2.29×
15Hardware storeHome & Garden2.25×
16Nonprofit organizationPolitics & Society2.11×
17GeneticsKids & Family2.07×
18Subscription business modelShopping1.92×
19Ace HardwareHome & Garden1.80×
20Fox News ChannelMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Civil society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Civil society audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.19×
Community OrientationOPEN2.29×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Civil society audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
Social Media UsageJOY0.54×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Civil society have in United States?

Civil society has an estimated audience of 3,414,788 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Civil society fans?

59.0% of Civil society fans are female, 41.0% are male, with an average age of 44.5 years.

03

Which brands do Civil society fans like most?

Civil society fans show strongest brand affinity for Nonprofit organization (2.11×), Public security (5.24×), and Drudge Report (3.73×) over the country average.

04

Where do Civil society fans live in United States?

Civil society fans in United States are most concentrated in Florida (reach ~500K), California (reach ~500K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Civil society fans also like?

Beyond Civil society itself, the audience over-indexes on Public security (5.24×), Drudge Report (3.73×), Web server (4.3×), and Non-alcoholic beverage (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Civil society audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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