Rascasse Audience Intelligence

Civil society Audience in Germany

A data profile of the people who buy, follow and care about Civil society in Germany — modelled from more than twelve digital signal sources. Civil society has an estimated audience of 354,671 people in Germany.

#5647among Topic in Germany#758in Politics & Society

The average Civil society fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Voting, La Repubblica, with strongest over-indexing on Tagesschau (4.64× the country average).

Demographically, the Civil society audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Civil society fan in Germany is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Civil society profile in Germany.

Audience size
355K
in Germany
Gender
52.5%♀
47.5% male
Age
43.0
average years
Country rank
#15364
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Civil society fans

52.5% are female, 47.5% are male, average age 43.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Civil society audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age43.0
Estimated audience size354,671
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Civil society audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3920%
40-4926%
50+27%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Civil society audience comes from Germany.

Worldwide audience distribution share by country for Civil society
CountryShare
Italy31.6%
United States16.9%
Spain9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Civil society audience in Germany is strongest.

Fig. 05

Top regions by affinity

Civil society fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.81×
02Bremen~4K1.18×
03Thüringen~10K1.12×
04Sachsen~20K1.08×
05Hamburg~9K1.07×
06Baden-Württemberg~50K1.06×
07Brandenburg~10K1.04×
08Sachsen-Anhalt~9K1.01×
09Mecklenburg-Vorpommern~7K0.97×
10Hessen~30K0.95×
11Saarland~4K0.95×
12Rheinland-Pfalz~10K0.84×
13Bayern~50K0.83×
14Niedersachsen~30K0.83×
15Schleswig-Holstein~10K0.81×
16Nordrhein-Westfalen~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Civil society, Germany
0.78×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Civil society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Civil society audience
#·InterestCategoryAffinity×
01La RepubblicaNews19.82×
02VotingPolitics & Society16.86×
03Che GuevaraPolitics & Society8.79×
04Public administrationBusiness & Career8.64×
05Environmental protectionPolitics & Society8.04×
06Political scienceBusiness & Career6.93×
07Sahra WagenknechtPolitics & Society5.95×
08The Epoch TimesNews5.83×
09FirefoxInternet & Social Media5.28×
10TagesschauMovies & TV4.64×
11Employment agencyBusiness & Career4.37×
12Online newspaperNews3.94×
13Tour de FranceSports3.50×
14BooksellingLiterature3.32×
15FocusNews3.16×
16HugendubelShopping2.88×
17Nonprofit organizationPolitics & Society2.71×
18RyanairTravel & Leisure2.61×
19TransfermarktSports1.99×
20AirbnbTravel & Leisure1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Civil society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Civil society audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.97×
Need for SecurityCONSERVATISM2.42×
MindfulnessBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Civil society audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Price SensitivityPREMIUM0.60×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Civil society have in Germany?

Civil society has an estimated audience of 354,671 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Civil society fans?

52.5% of Civil society fans are female, 47.5% are male, with an average age of 43.0 years.

03

Which brands do Civil society fans like most?

Civil society fans show strongest brand affinity for Tagesschau (4.64×), Voting (16.86×), and La Repubblica (19.82×) over the country average.

04

Where do Civil society fans live in Germany?

Civil society fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Civil society fans also like?

Beyond Civil society itself, the audience over-indexes on Voting (16.86×), La Repubblica (19.82×), Political science (6.93×), and Online newspaper (3.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Civil society audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Civil society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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