Civil society Audience in Germany
Civil society has an estimated audience of 354,671 people in Germany. 52.5% are female, 47.5% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, La Repubblica, Public administration, Satire, Voting.
The average Civil society fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, La Repubblica, Public administration, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Civil society audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Civil society fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.0 |
| Estimated audience size | 354,671 |
Audience persona
The typical Civil society fan in Germany is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,610 | 0.77× |
| Baden-Württemberg | 54,425 | 1.12× |
| Bayern | 46,133 | 0.81× |
| Berlin | 32,841 | 2.07× |
| Niedersachsen | 28,047 | 0.81× |
| Hessen | 25,274 | 0.94× |
| Sachsen | 20,369 | 1.17× |
| Rheinland-Pfalz | 13,392 | 0.75× |
| Brandenburg | 12,320 | 1.12× |
| Thüringen | 10,901 | 1.21× |
| Sachsen-Anhalt | 9,763 | 1.06× |
| Hamburg | 9,007 | 1.12× |
| Schleswig-Holstein | 6,554 | 0.51× |
| Mecklenburg-Vorpommern | 6,414 | 0.95× |
| Bremen | 2,927 | 0.96× |
| Saarland | 2,674 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| La Repubblica | 28.51× | News |
| Public administration | 18.97× | Business & Career |
| Satire | 8.81× | Literature |
| Voting | 10.6× | Politics & Society |
| Solidarity | 7.47× | Politics & Society |
| Firefox | 8.2× | Internet & Social Media |
| Allgäu | 7.32× | Travel & Leisure |
| Real property | 5.66× | Home & Garden |
| Western Union | 4.93× | Business & Career |
| Political science | 5.28× | Business & Career |
| Borussia Dortmund | 1.69× | Sports |
| Diplomacy | 22.84× | Politics & Society |
| Country rap | 6.59× | Music & Radio |
| Online newspaper | 3.23× | News |
| Lake Constance | 8.98× | Travel & Leisure |
| Corriere della Sera | 10.56× | News |
| Pets | 1.79× | Pets & Animals |
| Tagesschau | 1.87× | Movies & TV |
| Sahra Wagenknecht | 5.95× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.14 |
| Need for Security | CONSERVATISM | 1.7 |
| Mindfulness | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.55 |
| Sustainability | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 31.6% |
| United States | 16.9% |
| Spain | 9.2% |
See Civil society audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Civil society have in Germany?
Civil society has an estimated audience of 354,671 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Civil society fans?
52.5% of Civil society fans are female, 47.5% are male, with an average age of 43.0 years.
Which brands do Civil society fans like most?
Civil society fans show strongest brand affinity for Jotex (78.71×), La Repubblica (28.51×), and Public administration (18.97×) over the country average.
Where do Civil society fans live in Germany?
Civil society fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,610), Baden-Württemberg (reach 54,425), and Bayern (reach 46,133). These three regions account for the largest share of the active audience.
What other brands do Civil society fans also like?
Beyond Civil society itself, the audience over-indexes on La Repubblica (28.51×), Public administration (18.97×), Satire (8.81×), and Voting (10.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Civil society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.