Unif Audience in United States
Unif has an estimated audience of 493,734 people in United States. 79.1% are female, 20.9% are male, average age 27.5. Top regions: California, New York, Texas. Top brand affinities: Dog breed, UK garage, Combat sport, Iowa Lottery, Ellen Burstyn.
The average Unif fan in United States is 27.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, UK garage, Combat sport, with strongest over-indexing on Dog breed (14.5× the country average). Demographically, the Unif audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Charity
Demographics of Unif fans
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 27.5 |
| Estimated audience size | 493,734 |
Audience persona
The typical Unif fan in United States is more female, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 156,080 | 2.87× |
| New York | 59,678 | 2.16× |
| Texas | 41,077 | 0.97× |
| Florida | 28,350 | 0.85× |
| Illinois | 19,274 | 1.17× |
| Pennsylvania | 17,226 | 1.04× |
| Washington | 16,682 | 1.68× |
| Georgia | 15,472 | 1.02× |
| Massachusetts | 15,226 | 1.57× |
| Virginia | 13,621 | 1.13× |
| New Jersey | 13,499 | 1.08× |
| North Carolina | 12,842 | 0.86× |
| Oregon | 12,567 | 2.22× |
| Arizona | 12,436 | 1.23× |
| Ohio | 10,891 | 0.72× |
| Michigan | 10,318 | 0.8× |
| Maryland | 8,696 | 1.02× |
| Colorado | 8,327 | 1.07× |
| Minnesota | 7,692 | 1.09× |
| Tennessee | 7,305 | 0.74× |
| Nevada | 6,333 | 1.33× |
| Indiana | 6,300 | 0.7× |
| Wisconsin | 5,732 | 0.77× |
| Utah | 5,711 | 1.29× |
| Connecticut | 5,278 | 1.07× |
| Louisiana | 5,098 | 0.8× |
| Missouri | 5,073 | 0.64× |
| Alabama | 5,013 | 0.73× |
| South Carolina | 4,057 | 0.55× |
| Kentucky | 3,988 | 0.64× |
| Oklahoma | 3,546 | 0.65× |
| Hawaii | 2,902 | 1.37× |
| Washington, District of Columbia | 2,628 | 1.77× |
| Arkansas | 2,532 | 0.62× |
| Iowa | 2,486 | 0.61× |
| Kansas | 2,174 | 0.56× |
| New Mexico | 2,103 | 0.85× |
| Rhode Island | 2,021 | 1.29× |
| Maine | 1,786 | 1.01× |
| Idaho | 1,753 | 0.71× |
| New Hampshire | 1,741 | 0.89× |
| Vermont | 1,569 | 1.81× |
| Mississippi | 1,555 | 0.38× |
| Nebraska | 1,359 | 0.55× |
| West Virginia | 1,257 | 0.55× |
| Montana | 1,256 | 0.92× |
| Delaware | 800 | 0.59× |
| Alaska | 747 | 0.71× |
| North Dakota | 559 | 0.55× |
| South Dakota | 436 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 14.5× | Pets & Animals |
| UK garage | 15× | Music & Radio |
| Combat sport | 2.6× | Sports |
| Iowa Lottery | 16.89× | Games |
| Ellen Burstyn | 12.67× | Movies & TV |
| Elsword | 20× | Games |
| Product design | 2.33× | Business & Career |
| Cadena SER | 18.16× | Music & Radio |
| Portia de Rossi | 8.46× | Movies & TV |
| Isometric exercise | 8.9× | Sports |
| Ludo (board game) | 10.57× | Games |
| iPEC Coaching | 18.12× | Business & Career |
| Home equity | 1.69× | Home & Garden |
| Bank account | 2.11× | Business & Career |
| JDSU | 2.44× | Business & Career |
| Racing | 1.99× | Cars & Mobility |
| Warren Zevon | 6.57× | Music & Radio |
| Goop | 3.62× | Internet & Social Media |
| John Frusciante | 8.43× | Music & Radio |
| Pro-Ject | 2.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.64 |
| Mindfulness | BALANCE | 2.06 |
| Tradition | CONSERVATISM | 1.36 |
| Extroversion | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Japan | 6.6% |
| United Kingdom | 6.5% |
See Unif audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Unif have in United States?
Unif has an estimated audience of 493,734 people in United States, concentrated in California and New York.
What is the gender split and age of Unif fans?
79.1% of Unif fans are female, 20.9% are male, with an average age of 27.5 years.
Which brands do Unif fans like most?
Unif fans show strongest brand affinity for Dog breed (14.5×), UK garage (15×), and Combat sport (2.6×) over the country average.
Where do Unif fans live in United States?
Unif fans in United States are most concentrated in California (reach 156,080), New York (reach 59,678), and Texas (reach 41,077). These three regions account for the largest share of the active audience.
What other brands do Unif fans also like?
Beyond Unif itself, the audience over-indexes on UK garage (15×), Combat sport (2.6×), Iowa Lottery (16.89×), and Ellen Burstyn (12.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.