Rascasse Audience Intelligence

Unif Target Market in United States

A data profile of the people who buy, follow and care about Unif in United States — modelled from more than twelve digital signal sources. Unif has an estimated audience of 490,590 people in United States.

#92among Charity in United States#3805among Brand in United States#1338in Fashion & Accessoires

The average Unif fan in United States is 27.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nike, Graffiti, Energy drinks, with strongest over-indexing on Nike (8.61× the country average).

Demographically, the Unif audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unif fan in United States is more female, around 27.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nike.

Category: Fashion & Accessoires · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unif profile in United States.

Audience size
491K
in United States
Gender
79.1%♀
20.9% male
Age
27.5
average years
Country rank
#37087
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Unif

79.1% are female, 20.9% are male, average age 27.5.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Unif audience in United States
MetricValue
Female79.1%
Male20.9%
Average age27.5
Estimated audience size490,590
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Unif audience in United States
Age bracketShare%
16-1957%
20-2918%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Unif audience comes from United States.

Worldwide audience distribution share by country for Unif
CountryShare
United States44.5%
Japan6.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unif audience in United States is strongest.

Fig. 05

Top regions by affinity

Unif customers by region in United States
#RegionReachAffinity×
01Louisiana~10K2.08×
02California~80K1.50×
03Florida~50K1.49×
04Mississippi~5K1.33×
05New York~40K1.30×
06Georgia~20K1.29×
07Texas~50K1.27×
08Alabama~8K1.17×
09New Jersey~10K1.13×
10Nevada~5K1.12×
11Washington, District of Columbia~2K1.11×
12North Carolina~20K1.10×
13Maryland~9K1.10×
14Arizona~10K1.05×
15South Carolina~8K1.05×
16Oregon~6K1.05×
17Hawaii~2K1.04×
18Rhode Island~2K1.03×
19Pennsylvania~20K1.02×
20Illinois~20K1.02×
21Washington~10K1.01×
22Connecticut~5K1.01×
23Virginia~10K1.00×
24Massachusetts~10K0.98×
25Kentucky~6K0.96×
26Oklahoma~5K0.95×
27Delaware~1K0.94×
28Missouri~7K0.93×
29Utah~4K0.93×
30Arkansas~4K0.93×
31Tennessee~9K0.92×
32New Mexico~2K0.91×
33Montana~1K0.91×
34South Dakota~1K0.89×
35Alaska<1K0.89×
36Vermont<1K0.89×
37Ohio~10K0.88×
38Indiana~8K0.87×
39Idaho~2K0.87×
40Nebraska~2K0.87×
41Kansas~3K0.86×
42West Virginia~2K0.86×
43North Dakota<1K0.86×
44Michigan~10K0.85×
45Minnesota~6K0.84×
46Wisconsin~6K0.83×
47Maine~1K0.83×
48Iowa~3K0.80×
49New Hampshire~2K0.80×
50Colorado~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Unif, United States
0.77×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unif audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unif audience
#·InterestCategoryAffinity×
01BanksyArts & Culture20.07×
02DickiesFashion & Accessoires17.74×
03StussyFashion & Accessoires16.14×
04X GamesSports15.25×
05ConverseFashion & Accessoires12.91×
06GraffitiArts & Culture12.71×
07Goth subcultureFashion & Accessoires12.32×
08Energy drinksFood & Beverages11.73×
09Foot LockerShopping11.07×
10Boho-chicFashion & Accessoires9.13×
11Urban OutfittersShopping8.97×
12Victoria's SecretFashion & Accessoires8.80×
13NikeFashion & Accessoires8.61×
14Artificial nailsBeauty & Wellness8.40×
15H&MShopping6.34×
16NordstromShopping5.75×
17StreetwearFashion & Accessoires5.73×
18IKEAHome & Garden4.84×
19Beauty salonsBeauty & Wellness4.64×
20CookingFood & Beverages2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unif audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unif audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.14×
MindfulnessBALANCE3.59×
CreativityOPEN2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unif audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
Family OrientationCONSERVATISM0.93×
TravellingTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Unif's target market in United States?

Unif's target market in United States covers an estimated 490,590 people, concentrated in California and Texas.

02

What is the gender split and age of Unif customers?

79.1% of the Unif audience are female, 20.9% are male, with an average age of 27.5 years.

03

Which brands do Unif fans like most?

Unif fans show strongest brand affinity for Nike (8.61×), Graffiti (12.71×), and Energy drinks (11.73×) over the country average.

04

Where do Unif fans live in United States?

Unif fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Unif fans also like?

Beyond Unif itself, the audience over-indexes on Graffiti (12.71×), Energy drinks (11.73×), Converse (12.91×), and Foot Locker (11.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Unif audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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