Rascasse Audience Intelligence

Critical Role Audience in United States

A data profile of the people who buy, follow and care about Critical Role in United States — modelled from more than twelve digital signal sources. Critical Role has an estimated audience of 916,343 people in United States.

#2024among Movie / TV Show / Series in United States#4616in Movies & TV

The average Critical Role fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Magic: The Gathering, Board games, Reddit, with strongest over-indexing on Magic: The Gathering (55.77× the country average).

Demographically, the Critical Role audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Critical Role fan in United States is more male, around 31.6 years old, with strong Individualism tendencies and a notable affinity for Magic: The Gathering.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Critical Role profile in United States.

Audience size
916K
in United States
Gender
30.1%♀
69.9% male
Age
31.6
average years
Country rank
#25098
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Critical Role viewers

30.1% are female, 69.9% are male, average age 31.6.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Critical Role audience in United States
MetricValue
Female30.1%
Male69.9%
Average age31.6
Estimated audience size916,343
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Critical Role audience in United States
Age bracketShare%
16-1925%
20-2939%
30-3921%
40-4913%
50+2%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Critical Role audience comes from United States.

Worldwide audience distribution share by country for Critical Role
CountryShare
United States49.1%
United Kingdom6.9%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Critical Role audience in United States is strongest.

Fig. 05

Top regions by affinity

Critical Role fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.57×
02Oregon~20K1.56×
03Utah~10K1.38×
04Iowa~10K1.37×
05Alaska~3K1.37×
06Idaho~6K1.33×
07Maine~4K1.28×
08Indiana~20K1.20×
09Missouri~20K1.18×
10New Hampshire~4K1.16×
11North Dakota~2K1.16×
12Vermont~2K1.16×
13Colorado~20K1.15×
14Minnesota~10K1.15×
15Kansas~8K1.13×
16Wisconsin~20K1.12×
17West Virginia~5K1.12×
18Montana~3K1.12×
19Nebraska~5K1.09×
20Kentucky~10K1.08×
21Oklahoma~10K1.07×
22Arkansas~8K1.05×
23Ohio~30K1.04×
24Michigan~20K1.02×
25Tennessee~20K0.95×
26Virginia~20K0.94×
27Pennsylvania~30K0.93×
28Massachusetts~20K0.90×
29South Dakota~2K0.90×
30Arizona~20K0.89×
31Illinois~30K0.88×
32New Mexico~4K0.88×
33Rhode Island~2K0.87×
34Alabama~10K0.86×
35Nevada~7K0.86×
36Delaware~2K0.84×
37Georgia~20K0.83×
38North Carolina~20K0.83×
39Maryland~10K0.83×
40Connecticut~7K0.83×
41California~80K0.82×
42Mississippi~6K0.79×
43Texas~60K0.76×
44Washington, District of Columbia~2K0.75×
45Louisiana~8K0.73×
46New York~40K0.72×
47Hawaii~3K0.71×
48South Carolina~9K0.70×
49Florida~40K0.66×
50New Jersey~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Critical Role, United States
0.63×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Critical Role audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Critical Role audience
#·InterestCategoryAffinity×
01Magic: The GatheringGames55.77×
02The Legend of ZeldaGames10.11×
03Star TrekMovies & TV9.52×
04Board gamesGames8.39×
05World of WarcraftGames8.35×
06Strategy gamesGames8.25×
073D printingTechnology & Electronics7.95×
08CrowdfundingBusiness & Career6.74×
09Collectible card gameGames6.51×
10GameStopGames5.56×
11Virtual realityTechnology & Electronics5.53×
12Role-playing gamesGames5.19×
13RedditInternet & Social Media4.86×
14Card gamesGames4.44×
15SubwayFood & Beverages3.86×
16Fine artBusiness & Career3.83×
17Mobile gameGames3.48×
18PodcastMusic & Radio3.41×
19McDonald'sFood & Beverages3.10×
20SupermanMovies & TV2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Critical Role audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Critical Role audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.35×
Early Adopter MentalityPOWER2.21×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Critical Role audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
IndulgenceJOY0.81×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Critical Role have in United States?

Critical Role has an estimated audience of 916,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Critical Role viewers?

30.1% of Critical Role fans are female, 69.9% are male, with an average age of 31.6 years.

03

Which brands do Critical Role fans like most?

Critical Role fans show strongest brand affinity for Magic: The Gathering (55.77×), Board games (8.39×), and Reddit (4.86×) over the country average.

04

Where do Critical Role fans live in United States?

Critical Role fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Critical Role fans also like?

Beyond Critical Role itself, the audience over-indexes on Board games (8.39×), Reddit (4.86×), Strategy games (8.25×), and World of Warcraft (8.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Critical Role. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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