Critical Role Audience in United States

Critical Role has an estimated audience of 891,929 people in United States. 30.1% are female, 69.9% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Magic: The Gathering, The Legend of Zelda, Indeed.com, Daniel Day-Lewis, Superman.

The average Critical Role fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Magic: The Gathering, The Legend of Zelda, Indeed.com, with strongest over-indexing on Magic: The Gathering (51.19× the country average). Demographically, the Critical Role audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Critical Role fans

Demographic split for Critical Role audience in United States
MetricValue
Female30.1%
Male69.9%
Average age31.6
Estimated audience size891,929

Audience persona

The typical Critical Role fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Magic: The Gathering.

Top regions in United States

Top regions ranked by reach for Critical Role in United States
RegionReachAffinity
California84,9050.87×
Texas58,3130.76×
Florida40,4090.67×
New York36,8970.74×
Pennsylvania28,9610.96×
Ohio28,9281.05×
Illinois28,6380.96×
Washington27,9611.56×
Michigan24,9531.07×
North Carolina22,9520.86×
Indiana20,9391.29×
Virginia20,4800.94×
Georgia20,4110.74×
Missouri17,8881.24×
Colorado16,7971.19×
Oregon16,6631.63×
Tennessee16,5420.92×
Wisconsin15,8441.18×
Massachusetts15,8050.9×
Arizona15,4090.85×
Minnesota15,3421.2×
New Jersey14,4080.64×
Maryland13,0130.85×
Kentucky11,9651.07×
Iowa11,1001.51×
Utah10,8491.36×
Oklahoma10,6071.07×
Alabama10,3630.83×
South Carolina9,3120.69×
Kansas8,0071.14×
Louisiana7,7090.67×
Arkansas7,6931.05×
Connecticut7,0800.79×
Nevada6,9130.8×
Idaho6,1171.37×
Mississippi5,8920.8×
Nebraska5,0021.12×
Maine4,2631.33×
New Hampshire4,0761.16×
West Virginia4,0350.97×
New Mexico3,6160.81×
Alaska2,6201.37×
Montana2,5811.04×
Hawaii2,5190.66×
Rhode Island2,3160.82×
North Dakota2,1031.15×
Washington, District of Columbia1,9620.73×
Delaware1,8450.75×
South Dakota1,7170.83×
Vermont1,6871.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Critical Role audience
BrandAffinityCategory
Magic: The Gathering51.19×Games
The Legend of Zelda12.28×Games
Indeed.com4.7×Business & Career
Daniel Day-Lewis17.48×Movies & TV
Superman2.89×Movies & TV
Board games6.52×Games
Kia Sportage20×Cars & Mobility
Google Maps3.75×Internet & Social Media
Autism Awareness8.81×Health
Diabetes mellitus awareness5.86×Health
Role-playing games5×Games
Strategy games6.58×Games
World of Warcraft6.97×Games
Harry Potter2.88×Movies & TV
Capital One2.9×Business & Career
Apple Store5.69×Shopping
Beetlejuice3.43×Movies & TV
GameStop4.11×Games
Singer-songwriter2.83×Music & Radio
Art exhibition4.83×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Critical Role audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.34
IndividualismJOY1.32
PatriotismCONSERVATISM1.16
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Critical Role
CountryShare
United States49.3%
United Kingdom6.8%
Canada6.7%

See Critical Role audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Critical Role have in United States?

Critical Role has an estimated audience of 891,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Critical Role fans?

30.1% of Critical Role fans are female, 69.9% are male, with an average age of 31.6 years.

Which brands do Critical Role fans like most?

Critical Role fans show strongest brand affinity for Magic: The Gathering (51.19×), The Legend of Zelda (12.28×), and Indeed.com (4.7×) over the country average.

Where do Critical Role fans live in United States?

Critical Role fans in United States are most concentrated in California (reach 84,905), Texas (reach 58,313), and Florida (reach 40,409). These three regions account for the largest share of the active audience.

What other brands do Critical Role fans also like?

Beyond Critical Role itself, the audience over-indexes on The Legend of Zelda (12.28×), Indeed.com (4.7×), Daniel Day-Lewis (17.48×), and Superman (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Critical Role. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.