Motel Rocks Audience in United States

Motel Rocks logo

Motel Rocks has an estimated audience of 707,108 people in United States. 90.5% are female, 9.5% are male, average age 28.4. Top regions: California, New York, Texas. Top brand affinities: Moody Blues, Very (online retailer), Discounts and allowances, Fashion Nova, Witchery (company).

The average Motel Rocks fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moody Blues, Very (online retailer), Discounts and allowances, with strongest over-indexing on Moody Blues (360.22× the country average). Demographically, the Motel Rocks audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Motel Rocks fans

Demographic split for Motel Rocks audience in United States
MetricValue
Female90.5%
Male9.5%
Average age28.4
Estimated audience size707,108

Audience persona

The typical Motel Rocks fan in United States is more female, around 28.4 years old, with strong Extroversion tendencies and a notable affinity for Moody Blues.

Top regions in United States

Top regions ranked by reach for Motel Rocks in United States
RegionReachAffinity
California215,2512.77×
New York83,0302.1×
Texas63,1171.04×
Florida58,5761.22×
Massachusetts30,7492.21×
New Jersey29,9941.67×
Illinois29,2661.24×
Pennsylvania25,8061.08×
Washington22,2231.57×
Arizona20,3921.41×
Georgia17,3750.8×
Virginia17,2901×
North Carolina15,4260.73×
Michigan14,8460.8×
Ohio13,1690.6×
Maryland11,2300.92×
Oregon10,5461.3×
Connecticut10,4391.47×
Indiana10,2090.79×
Colorado9,9290.89×
Wisconsin9,5290.9×
Tennessee8,8580.62×
Utah8,8301.39×
Minnesota8,3640.83×
South Carolina7,3850.69×
Missouri7,2390.64×
Louisiana6,6020.72×
Nevada6,3040.92×
Alabama4,8800.49×
Kentucky4,4890.51×
Hawaii4,3751.44×
Oklahoma4,3330.55×
Iowa3,6390.62×
Kansas3,6270.65×
Idaho3,5591×
Washington, District of Columbia3,5061.65×
Arkansas3,4190.59×
Rhode Island3,3651.5×
New Hampshire3,0781.1×
Maine2,5100.99×
Nebraska2,2130.62×
Mississippi2,0640.35×
New Mexico2,0480.58×
Delaware1,8320.94×
Vermont1,8321.48×
Montana1,7050.87×
West Virginia1,5720.48×
Alaska1,1620.77×
South Dakota7450.46×
North Dakota7090.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motel Rocks audience
BrandAffinityCategory
Moody Blues360.22×Music & Radio
Very (online retailer)21.19×
Discounts and allowances4.59×Shopping
Fashion Nova4.76×Shopping
Witchery (company)91.56×Fashion & Accessoires
Aerie (American Eagle Outfitters)5.58×
Sourpuss Clothing36.27×Shopping
Hello Molly18.07×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Panda Express3.29×Food & Beverages
Michael Stars53.04×Shopping
K (anime)5.19×Literature
Pink (Victoria's Secret)6.59×Fashion & Accessoires
Marshalls2.66×Fashion & Accessoires
1080i2.9×Technology & Electronics
For Love & Lemons22.62×Fashion & Accessoires
Euphoria1.6×Movies & TV
Altar'd State8.43×Shopping
Kappa (company)19.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motel Rocks audience
TraitClusterScore
ExtroversionTHRILL2.77
Early Adopter MentalityPOWER2.41
LGBTQ+ IdentityOPEN1.52
MindfulnessBALANCE1.31
Price SensitivityPREMIUM1.28
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Motel Rocks
CountryShare
United States29.3%
United Kingdom26.8%
Australia9.5%

See Motel Rocks audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Motel Rocks have in United States?

Motel Rocks has an estimated audience of 707,108 people in United States, concentrated in California and New York.

What is the gender split and age of Motel Rocks fans?

90.5% of Motel Rocks fans are female, 9.5% are male, with an average age of 28.4 years.

Which brands do Motel Rocks fans like most?

Motel Rocks fans show strongest brand affinity for Moody Blues (360.22×), Very (online retailer) (21.19×), and Discounts and allowances (4.59×) over the country average.

Where do Motel Rocks fans live in United States?

Motel Rocks fans in United States are most concentrated in California (reach 215,251), New York (reach 83,030), and Texas (reach 63,117). These three regions account for the largest share of the active audience.

What other brands do Motel Rocks fans also like?

Beyond Motel Rocks itself, the audience over-indexes on Very (online retailer) (21.19×), Discounts and allowances (4.59×), Fashion Nova (4.76×), and Witchery (company) (91.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motel Rocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.