Rascasse Audience Intelligence

Motel Rocks Target Market in United States

A data profile of the people who buy, follow and care about Motel Rocks in United States — modelled from more than twelve digital signal sources. Motel Rocks has an estimated audience of 686,373 people in United States.

#3117among Brand in United States#1152in Fashion & Accessoires

The average Motel Rocks fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Moody Blues, Very (online retailer), Discounts and allowances, with strongest over-indexing on Moody Blues (360.22× the country average).

Demographically, the Motel Rocks audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motel Rocks fan in United States is more female, around 28.4 years old, with strong Extroversion tendencies and a notable affinity for Moody Blues.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motel Rocks profile in United States.

Audience size
686K
in United States
Gender
90.5%♀
9.5% male
Age
28.4
average years
Country rank
#30272
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Motel Rocks

90.5% are female, 9.5% are male, average age 28.4.

Fig. 02

Gender split

90.5%
Female
9.5%
Male
Demographic split for Motel Rocks audience in United States
MetricValue
Female90.5%
Male9.5%
Average age28.4
Estimated audience size686,373
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Motel Rocks audience in United States
Age bracketShare%
16-1944%
20-2933%
30-3912%
40-496%
50+5%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Motel Rocks audience comes from United States.

Worldwide audience distribution share by country for Motel Rocks
CountryShare
United States28.6%
United Kingdom27.0%
Australia9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motel Rocks audience in United States is strongest.

Fig. 05

Top regions by affinity

Motel Rocks customers by region in United States
#RegionReachAffinity×
01California~200K2.61×
02Massachusetts~30K2.13×
03New York~80K2.03×
04Washington, District of Columbia~4K1.67×
05New Jersey~30K1.63×
06Vermont~2K1.59×
07Connecticut~10K1.55×
08Rhode Island~3K1.49×
09Washington~20K1.47×
10Utah~9K1.47×
11Hawaii~4K1.37×
12Arizona~20K1.29×
13Oregon~10K1.27×
14Illinois~30K1.21×
15Florida~60K1.18×
16New Hampshire~3K1.18×
17Maine~3K1.09×
18Idaho~4K1.03×
19Pennsylvania~20K1.02×
20Delaware~2K0.98×
21Texas~60K0.97×
22Montana~2K0.96×
23Virginia~20K0.95×
24Wisconsin~10K0.95×
25Colorado~10K0.94×
26Maryland~10K0.88×
27Nevada~6K0.88×
28Alaska~1K0.85×
29Michigan~20K0.82×
30Indiana~10K0.82×
31Minnesota~8K0.82×
32Georgia~20K0.75×
33Louisiana~7K0.73×
34North Carolina~20K0.71×
35South Carolina~7K0.70×
36Iowa~4K0.69×
37Nebraska~2K0.69×
38Kansas~4K0.67×
39North Dakota<1K0.67×
40Tennessee~9K0.64×
41South Dakota~1K0.64×
42Missouri~7K0.63×
43New Mexico~2K0.63×
44Ohio~10K0.61×
45Arkansas~4K0.61×
46West Virginia~2K0.60×
47Oklahoma~5K0.57×
48Kentucky~5K0.55×
49Alabama~5K0.51×
50Mississippi~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Motel Rocks, United States
0.48×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motel Rocks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motel Rocks audience
#·InterestCategoryAffinity×
01Moody BluesMusic & Radio360.22×
02Witchery (company)Fashion & Accessoires91.56×
03Michael StarsShopping53.04×
04Sourpuss ClothingShopping36.27×
05Lazy OafFashion & Accessoires33.01×
06For Love & LemonsFashion & Accessoires22.62×
07Very (online retailer)Website / Newspaper / Magazine21.19×
08Kappa (company)Fashion & Accessoires19.10×
09Hello MollyFashion & Accessoires18.07×
10ZimmermannHome & Garden11.41×
11Altar'd StateShopping8.43×
12Pink (Victoria's Secret)Fashion & Accessoires6.59×
13Aerie (American Eagle Outfitters)Brand5.58×
14Fashion NovaShopping4.76×
15Discounts and allowancesShopping4.59×
16Panda ExpressFood & Beverages3.29×
171080iTechnology & Electronics2.90×
18MarshallsFashion & Accessoires2.66×
19BeautyBeauty & Wellness1.75×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motel Rocks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motel Rocks audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
Price SensitivityPREMIUM1.62×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motel Rocks audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
DIY MentalityTHRILL0.63×
Need for SecurityCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Motel Rocks's target market in United States?

Motel Rocks's target market in United States covers an estimated 686,373 people, concentrated in California and New York.

02

What is the gender split and age of Motel Rocks customers?

90.5% of the Motel Rocks audience are female, 9.5% are male, with an average age of 28.4 years.

03

Which brands do Motel Rocks fans like most?

Motel Rocks fans show strongest brand affinity for Moody Blues (360.22×), Very (online retailer) (21.19×), and Discounts and allowances (4.59×) over the country average.

04

Where do Motel Rocks fans live in United States?

Motel Rocks fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Motel Rocks fans also like?

Beyond Motel Rocks itself, the audience over-indexes on Very (online retailer) (21.19×), Discounts and allowances (4.59×), Fashion Nova (4.76×), and Witchery (company) (91.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Motel Rocks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motel Rocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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