Sourpuss Clothing Audience in United States

Sourpuss Clothing logo

Sourpuss Clothing has an estimated audience of 353,910 people in United States. 62.1% are female, 37.9% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Dental hygienist, Penn & Teller, Dog breed, Home equity.

The average Sourpuss Clothing fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Dental hygienist, Penn & Teller, with strongest over-indexing on Mothercare (12.22× the country average). Demographically, the Sourpuss Clothing audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Sourpuss Clothing fans

Demographic split for Sourpuss Clothing audience in United States
MetricValue
Female62.1%
Male37.9%
Average age30.3
Estimated audience size353,910

Audience persona

The typical Sourpuss Clothing fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Sourpuss Clothing in United States
RegionReachAffinity
California48,6481.25×
Texas30,2510.99×
Florida24,6761.03×
New York21,2281.07×
Pennsylvania14,6161.23×
Illinois11,6130.99×
Ohio10,8841×
Arizona10,5901.47×
New Jersey10,2931.14×
Georgia10,0830.92×
Michigan9,9081.07×
Washington9,2411.3×
North Carolina9,1070.86×
Virginia7,6430.89×
Massachusetts7,5561.08×
Tennessee6,8410.96×
Colorado5,9971.08×
Oregon5,9971.48×
Indiana5,9830.93×
Maryland5,6700.93×
Missouri5,6400.99×
Nevada5,2031.52×
Minnesota4,6850.92×
Kentucky4,6591.05×
Wisconsin4,5880.86×
South Carolina4,2380.8×
Alabama4,1650.84×
Oklahoma4,0711.04×
Louisiana3,8880.85×
Connecticut3,3470.94×
Utah2,8570.9×
Arkansas2,5590.88×
New Mexico2,4841.4×
Iowa2,3870.82×
Kansas2,3820.85×
Mississippi2,2910.79×
West Virginia1,6901.03×
Nebraska1,6180.91×
New Hampshire1,4641.05×
Idaho1,4550.82×
Maine1,3671.08×
Hawaii1,2130.8×
Rhode Island1,1631.03×
Washington, District of Columbia8700.82×
Delaware8570.88×
Montana8230.84×
North Dakota8141.12×
Alaska7430.98×
Vermont7171.15×
South Dakota5170.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sourpuss Clothing audience
BrandAffinityCategory
Mothercare12.22×Kids & Family
Dental hygienist17.61×Health
Penn & Teller20×Movies & TV
Dog breed2.65×Pets & Animals
Home equity3.29×Home & Garden
Emperor Entertainment Group18.88×Business & Career
3D printing3.92×Technology & Electronics
Pantsuit14.67×Fashion & Accessoires
Collectable2.05×Kids & Family
Hypatia20×Politics & Society
Yoga Journal20×Sports
Historic site4.56×Arts & Culture
Natural rubber2.21×Cars & Mobility
Winemaking4.75×Food & Beverages
Monmouth County, New Jersey9.87×Travel & Leisure
Israel2.14×Travel & Leisure
Nebraska Cornhuskers football3.5×Sports
Bank account2.28×Business & Career
JDSU2.46×Business & Career
Paul Dano4.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sourpuss Clothing audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.15
MindfulnessBALANCE2.16
Design AffinityPREMIUM2.12
Urban LifestyleOPEN1.71
CreativityOPEN1.53
ExtroversionTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Sourpuss Clothing
CountryShare
United States37.6%
Canada22.9%
Australia9.2%

See Sourpuss Clothing audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Sourpuss Clothing have in United States?

Sourpuss Clothing has an estimated audience of 353,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Sourpuss Clothing fans?

62.1% of Sourpuss Clothing fans are female, 37.9% are male, with an average age of 30.3 years.

Which brands do Sourpuss Clothing fans like most?

Sourpuss Clothing fans show strongest brand affinity for Mothercare (12.22×), Dental hygienist (17.61×), and Penn & Teller (20×) over the country average.

Where do Sourpuss Clothing fans live in United States?

Sourpuss Clothing fans in United States are most concentrated in California (reach 48,648), Texas (reach 30,251), and Florida (reach 24,676). These three regions account for the largest share of the active audience.

What other brands do Sourpuss Clothing fans also like?

Beyond Sourpuss Clothing itself, the audience over-indexes on Dental hygienist (17.61×), Penn & Teller (20×), Dog breed (2.65×), and Home equity (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sourpuss Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.