Rascasse Audience Intelligence

Sourpuss Clothing Audience in United States

A data profile of the people who buy, follow and care about Sourpuss Clothing in United States — modelled from more than twelve digital signal sources. Sourpuss Clothing has an estimated audience of 352,749 people in United States.

#20among Apparel in United States#1441among Website / Newspaper / Magazine in United States#620in Shopping

The average Sourpuss Clothing fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Milk Clothing, Rockabilly, Brittany Snow, with strongest over-indexing on Black Milk Clothing (856.11× the country average).

Demographically, the Sourpuss Clothing audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sourpuss Clothing fan in United States is more female, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Black Milk Clothing.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sourpuss Clothing profile in United States.

Audience size
353K
in United States
Gender
62.1%♀
37.9% male
Age
30.3
average years
Country rank
#44436
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sourpuss Clothing

62.1% are female, 37.9% are male, average age 30.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Sourpuss Clothing audience in United States
MetricValue
Female62.1%
Male37.9%
Average age30.3
Estimated audience size352,749
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Sourpuss Clothing audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Sourpuss Clothing audience comes from United States.

Worldwide audience distribution share by country for Sourpuss Clothing
CountryShare
United States37.1%
Canada22.9%
Australia10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sourpuss Clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sourpuss Clothing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.35×
02Nevada~5K1.33×
03Arizona~9K1.30×
04Washington~9K1.25×
05New Mexico~2K1.25×
06California~50K1.22×
07North Dakota<1K1.15×
08New Hampshire~2K1.14×
09Vermont<1K1.14×
10Pennsylvania~10K1.12×
11Maine~1K1.10×
12Michigan~10K1.07×
13New York~20K1.06×
14New Jersey~10K1.06×
15Massachusetts~7K1.04×
16Florida~20K1.02×
17Colorado~6K1.02×
18Oklahoma~4K1.02×
19Kentucky~4K1.00×
20West Virginia~2K1.00×
21Rhode Island~1K1.00×
22Alaska<1K1.00×
23Illinois~10K0.98×
24Minnesota~5K0.98×
25Montana<1K0.98×
26Texas~30K0.97×
27Indiana~6K0.95×
28Maryland~6K0.95×
29Missouri~5K0.95×
30Delaware<1K0.95×
31Ohio~10K0.94×
32Connecticut~3K0.94×
33Louisiana~4K0.93×
34Idaho~2K0.93×
35Nebraska~2K0.93×
36Tennessee~7K0.92×
37Arkansas~3K0.92×
38Hawaii~1K0.92×
39Washington, District of Columbia<1K0.92×
40South Dakota<1K0.92×
41Virginia~8K0.91×
42Utah~3K0.91×
43Georgia~10K0.90×
44Mississippi~3K0.90×
45Kansas~2K0.89×
46Wisconsin~5K0.88×
47Alabama~4K0.88×
48Iowa~3K0.88×
49North Carolina~9K0.86×
50South Carolina~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Sourpuss Clothing, United States
0.86×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sourpuss Clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sourpuss Clothing audience
#·InterestCategoryAffinity×
01Black Milk ClothingFashion & Accessoires856.11×
02Urusei YatsuraLiterature54.79×
03Motel RocksFashion & Accessoires36.27×
04Jesse WilliamsMovies & TV25.11×
05Olivia MunnMovies & TV20.00×
06Patricia ArquetteMovies & TV20.00×
07Christian PulisicSports20.00×
08Connie BrittonMovies & TV20.00×
09Germany national football teamSports20.00×
10Leicester City F.C.Sports20.00×
11Christopher WalkenMovies & TV17.65×
12RockabillyFashion & Accessoires15.33×
13Goth subcultureFashion & Accessoires13.01×
14Brittany SnowMovies & TV12.66×
15Graphic novelLiterature7.42×
16Diane KeatonMovies & TV6.59×
17Britney SpearsMusic & Radio6.58×
18Anime and manga fandomLiterature4.72×
19Discount storesShopping3.60×
20PinterestInternet & Social Media2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sourpuss Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sourpuss Clothing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.49×
Convenience OrientationPREMIUM1.72×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sourpuss Clothing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Sports ActivityPOWER0.82×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sourpuss Clothing have in United States?

Sourpuss Clothing has an estimated audience of 352,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sourpuss Clothing fans?

62.1% of Sourpuss Clothing fans are female, 37.9% are male, with an average age of 30.3 years.

03

Which brands do Sourpuss Clothing fans like most?

Sourpuss Clothing fans show strongest brand affinity for Black Milk Clothing (856.11×), Rockabilly (15.33×), and Brittany Snow (12.66×) over the country average.

04

Where do Sourpuss Clothing fans live in United States?

Sourpuss Clothing fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sourpuss Clothing fans also like?

Beyond Sourpuss Clothing itself, the audience over-indexes on Rockabilly (15.33×), Brittany Snow (12.66×), Olivia Munn (20×), and Britney Spears (6.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sourpuss Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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