Rascasse Audience Intelligence

Kappa (company) Target Market in United States

A data profile of the people who buy, follow and care about Kappa (company) in United States — modelled from more than twelve digital signal sources. Kappa (company) has an estimated audience of 882,835 people in United States.

#27among Sportswear in United States#2622among Brand in United States#1028in Fashion & Accessoires

The average Kappa (company) fan in United States is 31.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Witney Carson, Fixed-wing aircraft, Internet café, with strongest over-indexing on Witney Carson (55.43× the country average).

Demographically, the Kappa (company) audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kappa (company) fan in United States is balanced, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Witney Carson.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kappa (company) profile in United States.

Audience size
883K
in United States
Gender
47.8%♀
52.2% male
Age
31.0
average years
Country rank
#25720
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kappa (company)

47.8% are female, 52.2% are male, average age 31.0.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Kappa (company) audience in United States
MetricValue
Female47.8%
Male52.2%
Average age31.0
Estimated audience size882,835
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Kappa (company) audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Kappa (company) audience comes from United States.

Worldwide audience distribution share by country for Kappa (company)
CountryShare
United States11.2%
Italy11.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kappa (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kappa (company) customers by region in United States
#RegionReachAffinity×
01Florida~90K1.47×
02Hawaii~6K1.47×
03California~100K1.44×
04Texas~100K1.35×
05Georgia~30K1.28×
06Washington~20K1.23×
07Illinois~30K1.17×
08New York~60K1.15×
09Oregon~10K1.14×
10South Carolina~10K1.11×
11Alabama~10K1.11×
12Virginia~20K1.10×
13Mississippi~8K1.09×
14Massachusetts~20K1.08×
15Michigan~20K1.07×
16Louisiana~10K1.07×
17Nevada~9K1.07×
18North Carolina~30K1.06×
19Utah~8K1.05×
20Washington, District of Columbia~3K1.05×
21Maryland~20K1.04×
22Arizona~20K1.02×
23Alaska~2K1.02×
24Colorado~10K1.01×
25Arkansas~7K1.01×
26New Jersey~20K0.98×
27Rhode Island~3K0.98×
28Oklahoma~9K0.97×
29Connecticut~8K0.96×
30New Mexico~4K0.96×
31Nebraska~4K0.96×
32Pennsylvania~30K0.95×
33Tennessee~20K0.95×
34Missouri~10K0.95×
35Indiana~10K0.94×
36Maine~3K0.93×
37Kentucky~10K0.92×
38Vermont~1K0.92×
39Kansas~6K0.91×
40Minnesota~10K0.90×
41Ohio~20K0.87×
42Idaho~4K0.87×
43West Virginia~4K0.87×
44New Hampshire~3K0.87×
45Wisconsin~10K0.85×
46Delaware~2K0.85×
47Iowa~6K0.81×
48Montana~2K0.81×
49South Dakota~2K0.79×
50North Dakota~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Kappa (company), United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kappa (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kappa (company) audience
#·InterestCategoryAffinity×
01DartyTechnology & Electronics264.97×
02KangolFashion & Accessoires77.13×
03Witney CarsonMovies & TV55.43×
04Zoo York (company)Fashion & Accessoires54.06×
05DangdutMusic & Radio47.30×
06FitAIDHealth41.27×
07John Varvatos (company)Fashion & Accessoires39.55×
08Internet caféInternet & Social Media37.25×
09Jimmy JazzShopping29.63×
10Barber chairBeauty & Wellness20.00×
11Unsigned artistArts & Culture20.00×
12Nautica (clothing company)Fashion & Accessoires19.57×
13Student athleteBusiness & Career18.93×
14Fixed-wing aircraftCars & Mobility17.36×
15Superdry.Fashion & Accessoires15.78×
16Kirkland'sHome & Garden13.74×
17Law enforcementPolitics & Society9.96×
18Eddie BauerFashion & Accessoires9.16×
19Speedway LLCFood & Beverages8.47×
20ArrowMovies & TV7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kappa (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kappa (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.35×
Sports ActivityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kappa (company) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.90×
Career OrientationPOWER0.92×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kappa (company)'s target market in United States?

Kappa (company)'s target market in United States covers an estimated 882,835 people, concentrated in California and Texas.

02

What is the gender split and age of Kappa (company) customers?

47.8% of the Kappa (company) audience are female, 52.2% are male, with an average age of 31.0 years.

03

Which brands do Kappa (company) fans like most?

Kappa (company) fans show strongest brand affinity for Witney Carson (55.43×), Fixed-wing aircraft (17.36×), and Internet café (37.25×) over the country average.

04

Where do Kappa (company) fans live in United States?

Kappa (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kappa (company) fans also like?

Beyond Kappa (company) itself, the audience over-indexes on Fixed-wing aircraft (17.36×), Internet café (37.25×), Law enforcement (9.96×), and Darty (264.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Kappa (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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