Kappa (company) Audience in United States

Kappa (company) logo

Kappa (company) has an estimated audience of 869,574 people in United States. 47.8% are female, 52.2% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Witney Carson, Fixed-wing aircraft, Internet café, Law enforcement, Kangol.

The average Kappa (company) fan in United States is 31.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Witney Carson, Fixed-wing aircraft, Internet café, with strongest over-indexing on Witney Carson (55.43× the country average). Demographically, the Kappa (company) audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Kappa (company) fans

Demographic split for Kappa (company) audience in United States
MetricValue
Female47.8%
Male52.2%
Average age31.0
Estimated audience size869,574

Audience persona

The typical Kappa (company) fan in United States is balanced, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Witney Carson.

Top regions in United States

Top regions ranked by reach for Kappa (company) in United States
RegionReachAffinity
California143,1641.5×
Texas107,2651.43×
Florida94,9001.61×
New York58,9871.21×
Georgia36,9721.38×
Illinois34,1561.18×
North Carolina29,7531.14×
Pennsylvania27,5080.94×
Ohio23,7060.88×
Virginia23,6381.12×
Michigan22,3700.98×
New Jersey22,3451.01×
Washington22,1621.27×
Massachusetts18,9551.11×
Arizona18,2101.03×
Tennessee16,8140.96×
Maryland16,6501.11×
South Carolina15,5991.19×
Indiana14,9320.94×
Colorado14,2421.04×
Alabama13,4831.11×
Missouri13,1700.94×
Louisiana12,5581.12×
Minnesota10,9230.88×
Wisconsin10,7590.82×
Oregon10,7141.07×
Kentucky9,9840.92×
Nevada9,2051.09×
Oklahoma8,8990.92×
Connecticut8,5720.98×
Utah8,2631.06×
Mississippi8,2271.15×
Arkansas7,1741×
Kansas5,9620.87×
Hawaii5,6521.51×
Iowa5,5250.77×
New Mexico3,8680.89×
Nebraska3,7490.86×
Idaho3,3490.77×
West Virginia3,0300.75×
Washington, District of Columbia2,6821.03×
Rhode Island2,6710.97×
Maine2,6620.85×
New Hampshire2,6400.77×
Delaware1,9540.81×
Montana1,5230.63×
Alaska1,5170.82×
South Dakota1,2230.61×
Vermont1,2050.79×
North Dakota1,0860.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa (company) audience
BrandAffinityCategory
Witney Carson55.43×Movies & TV
Fixed-wing aircraft17.36×Cars & Mobility
Internet café37.25×Internet & Social Media
Law enforcement9.96×Politics & Society
Kangol77.13×Fashion & Accessoires
Darty264.97×Technology & Electronics
Speedway LLC8.47×Food & Beverages
Student athlete18.93×Business & Career
Barber chair20×Beauty & Wellness
John Varvatos (company)39.55×Fashion & Accessoires
Nautica (clothing company)19.57×Fashion & Accessoires
Zoo York (company)54.06×Fashion & Accessoires
Unsigned artist20×Arts & Culture
Jimmy Jazz29.63×Shopping
Nike+7.42×Sports
Eddie Bauer9.16×Fashion & Accessoires
Dangdut47.3×Music & Radio
Yahoo!ショッピング2.88×
FitAID41.27×Health
Superdry.15.78×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa (company) audience
TraitClusterScore
Luxury OrientationPREMIUM3.58
SustainabilityBALANCE2.66
LGBTQ+ IdentityOPEN1.93
Early Adopter MentalityPOWER1.83
Risk AppetiteTHRILL1.32
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Kappa (company)
CountryShare
United States11.3%
Italy11.2%
Japan6.9%

See Kappa (company) audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Kappa (company) have in United States?

Kappa (company) has an estimated audience of 869,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Kappa (company) fans?

47.8% of Kappa (company) fans are female, 52.2% are male, with an average age of 31.0 years.

Which brands do Kappa (company) fans like most?

Kappa (company) fans show strongest brand affinity for Witney Carson (55.43×), Fixed-wing aircraft (17.36×), and Internet café (37.25×) over the country average.

Where do Kappa (company) fans live in United States?

Kappa (company) fans in United States are most concentrated in California (reach 143,164), Texas (reach 107,265), and Florida (reach 94,900). These three regions account for the largest share of the active audience.

What other brands do Kappa (company) fans also like?

Beyond Kappa (company) itself, the audience over-indexes on Fixed-wing aircraft (17.36×), Internet café (37.25×), Law enforcement (9.96×), and Kangol (77.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.