Unsigned artist Audience in United States
Unsigned artist has an estimated audience of 1,406,720 people in United States. 54.9% are female, 45.1% are male, average age 27.0. Top regions: California, New York, Florida. Top brand affinities: Toyota Supra, Autism Awareness, Diabetes mellitus awareness, Rick and Morty, Singer-songwriter.
The average Unsigned artist fan in United States is 27.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Toyota Supra, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Toyota Supra (23.49× the country average). Demographically, the Unsigned artist audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Unsigned artist fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 27.0 |
| Estimated audience size | 1,406,720 |
Audience persona
The typical Unsigned artist fan in United States is balanced, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Toyota Supra.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,289 | 0.23× |
| New York | 33,960 | 0.43× |
| Florida | 33,150 | 0.35× |
| Mississippi | 28,563 | 2.46× |
| Texas | 27,755 | 0.23× |
| Louisiana | 25,396 | 1.4× |
| Oklahoma | 24,815 | 1.59× |
| Kentucky | 24,422 | 1.38× |
| Tennessee | 24,397 | 0.86× |
| Alabama | 23,639 | 1.2× |
| South Carolina | 22,360 | 1.06× |
| Indiana | 21,786 | 0.85× |
| Missouri | 21,099 | 0.93× |
| Nevada | 20,961 | 1.54× |
| Illinois | 20,960 | 0.45× |
| Iowa | 20,677 | 1.78× |
| North Carolina | 20,257 | 0.48× |
| Ohio | 20,175 | 0.47× |
| Georgia | 20,093 | 0.46× |
| Michigan | 20,084 | 0.55× |
| Wisconsin | 19,977 | 0.94× |
| New Jersey | 19,778 | 0.55× |
| Arizona | 19,239 | 0.67× |
| Pennsylvania | 19,154 | 0.4× |
| Connecticut | 18,996 | 1.35× |
| New Mexico | 18,926 | 2.68× |
| Oregon | 18,624 | 1.15× |
| Utah | 18,512 | 1.47× |
| Virginia | 18,393 | 0.54× |
| Maryland | 18,300 | 0.76× |
| Minnesota | 17,849 | 0.89× |
| Massachusetts | 17,666 | 0.64× |
| Washington | 17,245 | 0.61× |
| Colorado | 17,197 | 0.78× |
| Washington, District of Columbia | 12,131 | 2.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Supra | 23.49× | Cars & Mobility |
| Autism Awareness | 12.17× | Health |
| Diabetes mellitus awareness | 8.12× | Health |
| Rick and Morty | 7.61× | Movies & TV |
| Singer-songwriter | 4.03× | Music & Radio |
| Microblogging | 8.32× | Technology & Electronics |
| Khabib Nurmagomedov | 20.63× | Sports |
| Anthony Joshua | 10.03× | Sports |
| New York Knicks | 6.11× | Sports |
| Streetwear | 3.94× | Fashion & Accessoires |
| Tyson Fury | 20× | Sports |
| Google Maps | 2.89× | Internet & Social Media |
| Income tax | 8.63× | Business & Career |
| Spotify | 2.34× | Internet & Social Media |
| Indeed.com | 2.82× | Business & Career |
| Dakota Johnson | 6.59× | Movies & TV |
| Hair Extensions | 4.04× | Beauty & Wellness |
| Atlanta Falcons | 6× | Sports |
| Nail salon | 4.72× | Beauty & Wellness |
| Chicago Bulls | 4.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.55 |
| Career Orientation | POWER | 1.48 |
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.25 |
| Tradition | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| Japan | 7.1% |
| France | 5.1% |
See Unsigned artist audiences in other countries
More Arts & Culture audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Unsigned artist have in United States?
Unsigned artist has an estimated audience of 1,406,720 people in United States, concentrated in California and New York.
What is the gender split and age of Unsigned artist fans?
54.9% of Unsigned artist fans are female, 45.1% are male, with an average age of 27.0 years.
Which brands do Unsigned artist fans like most?
Unsigned artist fans show strongest brand affinity for Toyota Supra (23.49×), Autism Awareness (12.17×), and Diabetes mellitus awareness (8.12×) over the country average.
Where do Unsigned artist fans live in United States?
Unsigned artist fans in United States are most concentrated in California (reach 35,289), New York (reach 33,960), and Florida (reach 33,150). These three regions account for the largest share of the active audience.
What other brands do Unsigned artist fans also like?
Beyond Unsigned artist itself, the audience over-indexes on Autism Awareness (12.17×), Diabetes mellitus awareness (8.12×), Rick and Morty (7.61×), and Singer-songwriter (4.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unsigned artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.