Rascasse Audience Intelligence

Unsigned artist Audience in United States

A data profile of the people who buy, follow and care about Unsigned artist in United States — modelled from more than twelve digital signal sources. Unsigned artist has an estimated audience of 1,406,720 people in United States.

#7521among Topic in United States#183in Arts & Culture

The average Unsigned artist fan in United States is 27.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Anthony Joshua, Rick and Morty, Consumer electronics, with strongest over-indexing on Anthony Joshua (19.67× the country average).

Demographically, the Unsigned artist audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unsigned artist fan in United States is balanced, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unsigned artist profile in United States.

Audience size
1.4M
in United States
Gender
54.9%♀
45.1% male
Age
27.0
average years
Country rank
#18622
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unsigned artist fans

54.9% are female, 45.1% are male, average age 27.0.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Unsigned artist audience in United States
MetricValue
Female54.9%
Male45.1%
Average age27.0
Estimated audience size1,406,720
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Unsigned artist audience in United States
Age bracketShare%
16-1950%
20-2930%
30-3912%
40-496%
50+2%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Unsigned artist audience comes from United States.

Worldwide audience distribution share by country for Unsigned artist
CountryShare
United States42.8%
Japan7.1%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unsigned artist audience in United States is strongest.

Fig. 05

Top regions by affinity

Unsigned artist fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.51×
02Mississippi~10K1.26×
03Washington, District of Columbia~5K1.20×
04New Mexico~8K1.19×
05Louisiana~20K1.12×
06Nevada~10K1.10×
07Oklahoma~20K1.09×
08Iowa~10K1.09×
09Maine~5K1.06×
10Delaware~4K1.05×
11Utah~10K1.04×
12South Carolina~20K1.03×
13Alabama~20K1.03×
14Kentucky~20K1.03×
15Connecticut~10K1.03×
16Montana~4K1.03×
17Idaho~7K1.02×
18Alaska~3K1.02×
19Vermont~3K1.02×
20Oregon~20K1.01×
21West Virginia~7K1.01×
22New Hampshire~6K1.01×
23Nebraska~7K1.00×
24Rhode Island~4K1.00×
25Wyoming~2K1.00×
26Tennessee~30K0.99×
27Missouri~20K0.99×
28Arkansas~10K0.99×
29Kansas~10K0.99×
30Indiana~30K0.98×
31Wisconsin~20K0.98×
32Minnesota~20K0.97×
33Massachusetts~30K0.96×
34Colorado~20K0.96×
35Arizona~30K0.95×
36Maryland~20K0.95×
37Michigan~30K0.93×
38New Jersey~30K0.93×
39Washington~30K0.93×
40Virginia~30K0.92×
41Georgia~40K0.91×
42Ohio~40K0.91×
43North Carolina~40K0.91×
44Pennsylvania~40K0.90×
45Illinois~40K0.89×
46Florida~80K0.84×
47Texas~100K0.83×
48California~100K0.79×
49Hawaii0.00×
50South Dakota0.00×
Fig. 06

Affinity by region

Affinity by region — Unsigned artist, United States
0.79×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unsigned artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unsigned artist audience
#·InterestCategoryAffinity×
01Kappa (company)Fashion & Accessoires20.00×
02Anthony JoshuaSports19.67×
03Khabib NurmagomedovSports15.66×
04Contemporary classical musicMusic & Radio15.01×
05Toyota SupraCars & Mobility14.75×
06International educationBusiness & Career13.53×
07Mac MillerMusic & Radio12.52×
08Rick and MortyMovies & TV12.00×
09Michelle RodriguezMovies & TV9.65×
10Tyler, The CreatorMusic & Radio8.52×
11Kendrick LamarMusic & Radio7.45×
12Teyana TaylorMovies & TV6.83×
13Music videosMusic & Radio2.97×
14SpotifyInternet & Social Media2.64×
15Consumer electronicsTechnology & Electronics2.58×
16ClothingFashion & Accessoires2.30×
17VehiclesCars & Mobility2.25×
18Do it yourself (DIY)Home & Garden2.11×
19TikTokInternet & Social Media1.97×
20Video gamesGames1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unsigned artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unsigned artist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.00×
Career OrientationPOWER2.54×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unsigned artist audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Convenience OrientationPREMIUM0.65×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unsigned artist have in United States?

Unsigned artist has an estimated audience of 1,406,720 people in United States, concentrated in California and New York.

02

What is the gender split and age of Unsigned artist fans?

54.9% of Unsigned artist fans are female, 45.1% are male, with an average age of 27.0 years.

03

Which brands do Unsigned artist fans like most?

Unsigned artist fans show strongest brand affinity for Anthony Joshua (19.67×), Rick and Morty (12×), and Consumer electronics (2.58×) over the country average.

04

Where do Unsigned artist fans live in United States?

Unsigned artist fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Unsigned artist fans also like?

Beyond Unsigned artist itself, the audience over-indexes on Rick and Morty (12×), Consumer electronics (2.58×), Toyota Supra (14.75×), and Clothing (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Unsigned artist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unsigned artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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