Rascasse Audience Intelligence

John Varvatos (company) Target Market in United States

A data profile of the people who buy, follow and care about John Varvatos (company) in United States — modelled from more than twelve digital signal sources. John Varvatos (company) has an estimated audience of 428,765 people in United States.

#4136among Brand in United States#1410in Fashion & Accessoires

The average John Varvatos (company) fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Neve Campbell, Jenna Fischer, City Bank, with strongest over-indexing on Neve Campbell (80.58× the country average).

Demographically, the John Varvatos (company) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Varvatos (company) fan in United States is more male, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Neve Campbell.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Varvatos (company) profile in United States.

Audience size
429K
in United States
Gender
22.0%♀
78.0% male
Age
43.2
average years
Country rank
#40007
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of John Varvatos (company)

22.0% are female, 78.0% are male, average age 43.2.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for John Varvatos (company) audience in United States
MetricValue
Female22.0%
Male78.0%
Average age43.2
Estimated audience size428,765
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the John Varvatos (company) audience in United States
Age bracketShare%
16-197%
20-2916%
30-3927%
40-4928%
50+22%
Fig. 04

Worldwide distribution

57.2%

of the worldwide John Varvatos (company) audience comes from United States.

Worldwide audience distribution share by country for John Varvatos (company)
CountryShare
United States57.2%
Canada5.9%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Varvatos (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

John Varvatos (company) customers by region in United States
#RegionReachAffinity×
01New York~80K3.32×
02Nevada~10K2.91×
03California~100K2.74×
04New Jersey~20K1.90×
05Texas~50K1.46×
06Washington, District of Columbia~2K1.39×
07Florida~40K1.31×
08Massachusetts~10K1.31×
09Illinois~20K1.28×
10Arizona~10K1.27×
11Connecticut~5K1.24×
12Georgia~20K1.21×
13Washington~9K1.05×
14Tennessee~9K1.04×
15Mississippi~4K1.03×
16Missouri~7K1.01×
17Michigan~10K0.99×
18Maryland~7K0.97×
19Rhode Island~1K0.95×
20Alabama~5K0.94×
21Colorado~6K0.91×
22Oregon~4K0.91×
23Utah~3K0.90×
24New Mexico~2K0.87×
25Pennsylvania~10K0.86×
26North Carolina~10K0.86×
27Virginia~9K0.86×
28Louisiana~5K0.84×
29Hawaii~2K0.84×
30Indiana~6K0.83×
31Alaska<1K0.82×
32South Carolina~5K0.80×
33Oklahoma~4K0.80×
34Arkansas~3K0.80×
35New Hampshire~1K0.80×
36Idaho~2K0.77×
37West Virginia~1K0.77×
38Delaware<1K0.77×
39Vermont<1K0.76×
40Ohio~10K0.74×
41North Dakota<1K0.74×
42Kansas~2K0.73×
43Nebraska~2K0.73×
44Kentucky~4K0.70×
45Montana<1K0.70×
46South Dakota<1K0.70×
47Maine~1K0.69×
48Minnesota~4K0.63×
49Iowa~2K0.62×
50Wisconsin~4K0.58×
Fig. 06

Affinity by region

Affinity by region — John Varvatos (company), United States
0.58×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Varvatos (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Varvatos (company) audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV80.58×
02KartellHome & Garden63.89×
03Jenna FischerMovies & TV52.10×
04CalzedoniaFashion & Accessoires43.06×
05Kappa (company)Fashion & Accessoires39.55×
06SuitsupplyFashion & Accessoires31.46×
07Rose McGowanMovies & TV20.00×
08Kristen SchaalMovies & TV20.00×
09Burj KhalifaTravel & Leisure20.00×
10International educationBusiness & Career17.77×
11Club MonacoFashion & Accessoires17.34×
12Rosie O'DonnellMovies & TV13.44×
13paul smithFashion & Accessoires12.63×
14Superdry.Fashion & Accessoires12.32×
15Alexis BledelMovies & TV11.18×
16Montblanc (company)Fashion & Accessoires10.65×
17Owen WilsonMovies & TV10.55×
18City BankBusiness & Career10.12×
19Brookes BrothersMusic & Radio8.42×
20TAG HeuerFashion & Accessoires6.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Varvatos (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Varvatos (company) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.46×
Luxury OrientationPREMIUM2.44×
IndulgenceJOY2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Varvatos (company) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is John Varvatos (company)'s target market in United States?

John Varvatos (company)'s target market in United States covers an estimated 428,765 people, concentrated in California and New York.

02

What is the gender split and age of John Varvatos (company) customers?

22.0% of the John Varvatos (company) audience are female, 78.0% are male, with an average age of 43.2 years.

03

Which brands do John Varvatos (company) fans like most?

John Varvatos (company) fans show strongest brand affinity for Neve Campbell (80.58×), Jenna Fischer (52.1×), and City Bank (10.12×) over the country average.

04

Where do John Varvatos (company) fans live in United States?

John Varvatos (company) fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do John Varvatos (company) fans also like?

Beyond John Varvatos (company) itself, the audience over-indexes on Jenna Fischer (52.1×), City Bank (10.12×), Kappa (company) (39.55×), and Kartell (63.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Varvatos (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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