John Varvatos (company) Audience in United States

John Varvatos (company) logo

John Varvatos (company) has an estimated audience of 415,324 people in United States. 22.0% are female, 78.0% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Somerset, Kentucky, Stamp collecting, Israel, Product design, Home construction.

The average John Varvatos (company) fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Somerset, Kentucky, Stamp collecting, Israel, with strongest over-indexing on Somerset, Kentucky (122.6× the country average). Demographically, the John Varvatos (company) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of John Varvatos (company) fans

Demographic split for John Varvatos (company) audience in United States
MetricValue
Female22.0%
Male78.0%
Average age43.2
Estimated audience size415,324

Audience persona

The typical John Varvatos (company) fan in United States is more male, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Somerset, Kentucky.

Top regions in United States

Top regions ranked by reach for John Varvatos (company) in United States
RegionReachAffinity
California127,8782.8×
New York73,7513.18×
Texas55,1371.54×
Florida37,8461.35×
New Jersey20,7501.96×
Illinois18,9611.37×
Georgia16,0361.25×
Pennsylvania12,2760.88×
Michigan11,2831.04×
North Carolina11,0370.88×
Nevada10,9892.74×
Arizona10,9501.29×
Massachusetts10,9291.34×
Ohio9,6200.75×
Washington9,0901.09×
Virginia8,9340.88×
Tennessee8,4591.02×
Maryland6,9760.98×
Missouri6,7871.01×
Indiana6,2490.82×
Colorado6,1920.95×
Connecticut5,2001.25×
Alabama5,1890.89×
South Carolina4,8770.78×
Louisiana4,4310.83×
Oregon4,3810.92×
Oklahoma3,6670.8×
Minnesota3,5300.59×
Mississippi3,5161.03×
Kentucky3,5070.67×
Wisconsin3,3660.54×
Utah3,3440.9×
Arkansas2,5410.74×
Kansas2,2640.69×
Washington, District of Columbia1,8471.48×
Iowa1,8460.54×
New Mexico1,6320.78×
Idaho1,4780.71×
Hawaii1,3290.74×
Nebraska1,3220.63×
West Virginia1,2760.66×
New Hampshire1,2510.76×
Rhode Island1,1880.9×
Maine8080.54×
Delaware7430.65×
Montana5850.51×
Alaska5700.64×
North Dakota4090.48×
South Dakota3840.4×
Vermont3830.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Varvatos (company) audience
BrandAffinityCategory
Somerset, Kentucky122.6×Travel & Leisure
Stamp collecting9.6×Home & Garden
Israel4.2×Travel & Leisure
Product design3.64×Business & Career
Home construction2.61×Home & Garden
UK garage9.62×Music & Radio
Dog breed1.55×Pets & Animals
Box lacrosse11.21×Sports
Home equity2.52×Home & Garden
Natural rubber2.58×Cars & Mobility
Home staging6.45×Home & Garden
Elsword20×Games
Dois Irmãos179.2×
Historic site4.44×Arts & Culture
Kasik12.47×Travel & Leisure
Vocal harmony4.43×Music & Radio
Ipag Business School18.32×Business & Career
Highland games8.44×Sports
Christmas Gifts4.64×Kids & Family
Bank account2.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Varvatos (company) audience
TraitClusterScore
Luxury OrientationPREMIUM3.88
Design AffinityPREMIUM3.68
Early Adopter MentalityPOWER2.27
Quality AwarenessPREMIUM2.11
LGBTQ+ IdentityOPEN2.09
IndulgenceJOY1.92

Worldwide distribution

Worldwide audience distribution share by country for John Varvatos (company)
CountryShare
United States56.8%
Canada6.0%
Germany4.5%

See John Varvatos (company) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does John Varvatos (company) have in United States?

John Varvatos (company) has an estimated audience of 415,324 people in United States, concentrated in California and New York.

What is the gender split and age of John Varvatos (company) fans?

22.0% of John Varvatos (company) fans are female, 78.0% are male, with an average age of 43.2 years.

Which brands do John Varvatos (company) fans like most?

John Varvatos (company) fans show strongest brand affinity for Somerset, Kentucky (122.6×), Stamp collecting (9.6×), and Israel (4.2×) over the country average.

Where do John Varvatos (company) fans live in United States?

John Varvatos (company) fans in United States are most concentrated in California (reach 127,878), New York (reach 73,751), and Texas (reach 55,137). These three regions account for the largest share of the active audience.

What other brands do John Varvatos (company) fans also like?

Beyond John Varvatos (company) itself, the audience over-indexes on Stamp collecting (9.6×), Israel (4.2×), Product design (3.64×), and Home construction (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Varvatos (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.