Prime (film) Audience in United States

Prime (film) logo

Prime (film) has an estimated audience of 7,844,300 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Home construction, N1 road (South Africa), Notre Dame Fighting Irish football, Acoustic music, Naperville, Illinois.

Prime (film) fans in United States are concentrated in California, with strong brand affinity for Home construction. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, N1 road (South Africa), Notre Dame Fighting Irish football, with strongest over-indexing on Home construction (1.77× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Prime (film) fans

Demographic split for Prime (film) audience in United States
MetricValue
Estimated audience size7,844,300

Audience persona

The typical Prime (film) fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Prime (film) in United States
RegionReachAffinity
California894,0981.04×
Texas727,8771.08×
Florida558,1461.05×
New York495,2321.13×
Pennsylvania267,1521.01×
Illinois255,6820.98×
Georgia246,8851.02×
North Carolina246,5511.04×
Ohio230,4400.95×
Arizona224,2571.4×
Michigan202,7190.99×
Virginia197,9631.04×
New Jersey194,9140.98×
Washington177,4111.13×
Massachusetts164,9521.07×
Tennessee151,0890.96×
Indiana139,2630.97×
Missouri134,8721.07×
Maryland134,2911×
Colorado131,7551.07×
Alabama117,3271.07×
Wisconsin114,1840.97×
South Carolina111,6380.95×
Minnesota109,3800.97×
Oregon106,9781.19×
Louisiana97,1510.96×
Kentucky93,4270.95×
Connecticut86,8751.1×
Oklahoma84,9610.98×
Utah77,5991.1×
Nevada69,2150.91×
Arkansas60,8650.94×
Kansas60,5530.98×
Iowa58,6620.91×
Mississippi58,0860.9×
Idaho40,7721.04×
New Mexico40,2821.02×
Nebraska35,2630.9×
Hawaii31,3310.93×
West Virginia30,9900.85×
New Hampshire30,0020.97×
Maine28,3971.01×
Washington, District of Columbia25,5031.08×
Rhode Island23,5900.94×
Montana21,1740.97×
Alaska19,4091.16×
Delaware18,5370.86×
South Dakota15,4760.85×
Vermont13,3830.97×
North Dakota13,0360.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prime (film) audience
BrandAffinityCategory
Home construction1.77×Home & Garden
N1 road (South Africa)1.77×Travel & Leisure
Notre Dame Fighting Irish football1.8×Sports
Acoustic music1.59×Music & Radio
Naperville, Illinois2.02×Travel & Leisure
Jack Skellington1.61×Movies & TV
Ellen Burstyn1.75×Movies & TV
Wexford1.96×Travel & Leisure
Perris, California2.66×Travel & Leisure
Ember.js2.89×Technology & Electronics
Indiana University – Purdue University Indianapolis2.1×Business & Career
Building-integrated photovoltaics2.06×Home & Garden
Toy train1.65×Kids & Family
Sin Embargo MX2.43×News
Laura Lee1.74×Beauty & Wellness
Mother Goose1.71×Literature
Joe the Plumber3.06×Politics & Society
iPEC Coaching1.63×Business & Career
Two-Lane Blacktop1.59×Movies & TV
York Minster1.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prime (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.31
ExtroversionTHRILL1.26
Career OrientationPOWER1.2
Luxury OrientationPREMIUM1.14
Convenience OrientationPREMIUM1.12
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Prime (film)
CountryShare
United States20.4%
India13.6%
United Kingdom8.3%

See Prime (film) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Prime (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.