Rascasse Audience Intelligence

Prime (film) Audience in United States

A data profile of the people who buy, follow and care about Prime (film) in United States — modelled from more than twelve digital signal sources. Prime (film) has an estimated audience of 8,478,256 people in United States.

#91among Movie / TV Show / Series in United States#329in Movies & TV

Prime (film) fans in United States are concentrated in California, with strong brand affinity for Cooking.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cooking, Alcoholic beverages, Solar energy, with strongest over-indexing on Cooking (1.59× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prime (film) fan in United States shows strong Career Orientation tendencies and a notable affinity for Cooking.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prime (film) profile in United States.

Audience size
8.5M
in United States
Country rank
#4186
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prime (film) viewers

Fig. 02

Gender split

Demographic split for Prime (film) audience in United States
MetricValue
Estimated audience size8,478,256
Fig. 04

Worldwide distribution

19.7%

of the worldwide Prime (film) audience comes from United States.

Worldwide audience distribution share by country for Prime (film)
CountryShare
United States19.7%
India12.2%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prime (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Prime (film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.32×
02Alaska~20K1.21×
03Oregon~100K1.17×
04Connecticut~90K1.10×
05Washington~200K1.09×
06Utah~80K1.09×
07Idaho~40K1.08×
08New York~500K1.07×
09Maine~30K1.07×
10Washington, District of Columbia~30K1.07×
11New Mexico~40K1.06×
12Montana~20K1.06×
13Missouri~100K1.05×
14Vermont~10K1.05×
15Massachusetts~200K1.04×
16Colorado~100K1.03×
17Alabama~100K1.03×
18Florida~500K1.02×
19New Hampshire~30K1.02×
20Texas~700K1.01×
21Virginia~200K1.01×
22Minnesota~100K1.00×
23California~900K0.99×
24Pennsylvania~300K0.99×
25North Carolina~200K0.99×
26Oklahoma~90K0.99×
27Rhode Island~20K0.99×
28Maryland~100K0.98×
29Louisiana~100K0.98×
30Kansas~60K0.98×
31Georgia~200K0.97×
32Michigan~200K0.97×
33Wisconsin~100K0.96×
34Arkansas~60K0.96×
35Hawaii~30K0.96×
36Tennessee~100K0.95×
37Indiana~100K0.95×
38Ohio~200K0.94×
39New Jersey~200K0.94×
40Kentucky~90K0.94×
41Mississippi~60K0.94×
42South Carolina~100K0.93×
43Illinois~200K0.92×
44Iowa~60K0.92×
45South Dakota~20K0.92×
46Nebraska~40K0.91×
47Nevada~70K0.90×
48West Virginia~30K0.90×
49Delaware~20K0.90×
50North Dakota~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Prime (film), United States
0.89×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prime (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prime (film) audience
#·InterestCategoryAffinity×
01Solar energyHome & Garden3.01×
02GrillingFood & Beverages1.80×
03T-MobileTechnology & Electronics1.78×
04Horror moviesMovies & TV1.77×
05Burger KingFood & Beverages1.76×
06EBayShopping1.73×
07BankingBusiness & Career1.70×
08WineFood & Beverages1.69×
09Beauty salonsBeauty & Wellness1.69×
10InsuranceBusiness & Career1.69×
11Alcoholic beveragesFood & Beverages1.67×
12CouponsShopping1.63×
13CookingFood & Beverages1.59×
14BarbecueFood & Beverages1.58×
15Home improvementHome & Garden1.57×
16CoffeeFood & Beverages1.57×
17EnergyHome & Garden1.57×
18SmartphonesTechnology & Electronics1.56×
19RecipesFood & Beverages1.52×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prime (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prime (film) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.91×
Need for SecurityCONSERVATISM1.69×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prime (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.55×
MindfulnessBALANCE0.60×
Family OrientationCONSERVATISM0.62×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Prime (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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