Rascasse Audience Intelligence

Doodle Target Market in United States

A data profile of the people who buy, follow and care about Doodle in United States — modelled from more than twelve digital signal sources. Doodle has an estimated audience of 2,908,495 people in United States.

#1085among Brand in United States#420in Technology & Electronics

The average Doodle fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Art exhibition, Fine art, with strongest over-indexing on Superman (2.37× the country average).

Demographically, the Doodle audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doodle fan in United States is more female, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Superman.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doodle profile in United States.

Audience size
2.9M
in United States
Gender
75.9%♀
24.1% male
Age
34.6
average years
Country rank
#10569
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Doodle

75.9% are female, 24.1% are male, average age 34.6.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Doodle audience in United States
MetricValue
Female75.9%
Male24.1%
Average age34.6
Estimated audience size2,908,495
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Doodle audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3916%
40-4916%
50+13%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Doodle audience comes from United States.

Worldwide audience distribution share by country for Doodle
CountryShare
United States26.0%
India6.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doodle audience in United States is strongest.

Fig. 05

Top regions by affinity

Doodle customers by region in United States
#RegionReachAffinity×
01Utah~40K1.46×
02Texas~300K1.33×
03Kentucky~50K1.30×
04Alabama~50K1.25×
05Oklahoma~40K1.23×
06Washington, District of Columbia~10K1.22×
07California~400K1.19×
08Virginia~80K1.18×
09Georgia~100K1.14×
10Louisiana~40K1.11×
11Indiana~60K1.10×
12New Mexico~20K1.10×
13Arkansas~30K1.09×
14Arizona~60K1.08×
15Washington~60K1.06×
16North Carolina~90K1.04×
17Nebraska~10K1.04×
18Oregon~30K1.02×
19Idaho~10K1.02×
20South Carolina~40K1.01×
21Kansas~20K1.01×
22Missouri~50K1.00×
23Wisconsin~40K0.99×
24Hawaii~10K0.99×
25Pennsylvania~90K0.98×
26Massachusetts~50K0.98×
27Illinois~90K0.97×
28South Dakota~6K0.97×
29Iowa~20K0.96×
30Alaska~6K0.96×
31Vermont~5K0.96×
32Ohio~80K0.95×
33North Dakota~6K0.95×
34Mississippi~20K0.94×
35Montana~7K0.94×
36Colorado~40K0.93×
37New York~100K0.91×
38Maryland~40K0.91×
39West Virginia~10K0.91×
40New Jersey~60K0.89×
41Tennessee~50K0.88×
42Michigan~70K0.87×
43Connecticut~20K0.87×
44New Hampshire~10K0.87×
45Minnesota~40K0.86×
46Florida~200K0.85×
47Rhode Island~8K0.85×
48Nevada~20K0.82×
49Maine~8K0.82×
50Delaware~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Doodle, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doodle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doodle audience
#·InterestCategoryAffinity×
01International educationBusiness & Career9.19×
02Michelle RodriguezMovies & TV7.85×
03Brittany SnowMovies & TV6.26×
04Art exhibitionArts & Culture5.56×
05Hello KittyKids & Family5.07×
06Shōnen mangaLiterature4.61×
07GraffitiArts & Culture3.51×
08Digital artArts & Culture3.48×
09MuseumArts & Culture3.47×
10Fine artBusiness & Career3.36×
11DiaryKids & Family3.24×
12Contemporary artArts & Culture3.22×
13Handmade jewelryFashion & Accessoires3.01×
14Millie Bobby BrownMovies & TV2.93×
15SupermanMovies & TV2.37×
16Real propertyHome & Garden2.36×
17Pet foodPets & Animals2.30×
18Do it yourself (DIY)Home & Garden2.16×
19Harry PotterMovies & TV1.95×
20PaintingArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doodle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doodle audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.85×
SustainabilityBALANCE1.62×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doodle audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Doodle's target market in United States?

Doodle's target market in United States covers an estimated 2,908,495 people, concentrated in California and Texas.

02

What is the gender split and age of Doodle customers?

75.9% of the Doodle audience are female, 24.1% are male, with an average age of 34.6 years.

03

Which brands do Doodle fans like most?

Doodle fans show strongest brand affinity for Superman (2.37×), Art exhibition (5.56×), and Fine art (3.36×) over the country average.

04

Where do Doodle fans live in United States?

Doodle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Doodle fans also like?

Beyond Doodle itself, the audience over-indexes on Art exhibition (5.56×), Fine art (3.36×), Brittany Snow (6.26×), and Museum (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Doodle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Doodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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