Doodle Audience in United States

Doodle has an estimated audience of 2,844,705 people in United States. 75.9% are female, 24.1% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Art exhibition, Superman, Do it yourself (DIY), Contemporary art.

The average Doodle fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Art exhibition, Superman, with strongest over-indexing on Enterprise Rent-A-Car (6.34× the country average). Demographically, the Doodle audience skews more female with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Doodle fans

Demographic split for Doodle audience in United States
MetricValue
Female75.9%
Male24.1%
Average age34.6
Estimated audience size2,844,705

Audience persona

The typical Doodle fan in United States is more female, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Doodle in United States
RegionReachAffinity
California364,2631.16×
Texas276,6791.13×
Florida190,2770.99×
New York165,9491.04×
Illinois103,2831.09×
Georgia95,9241.09×
Pennsylvania93,8610.98×
Virginia89,2011.29×
North Carolina87,8051.03×
Ohio81,3330.93×
Washington68,4741.2×
Michigan66,1530.89×
New Jersey64,6510.89×
Massachusetts64,2561.15×
Tennessee56,6580.99×
Indiana54,0381.04×
Maryland51,0331.04×
Arizona50,7330.87×
Kentucky49,9671.4×
Colorado48,6491.09×
Missouri46,2591.01×
Minnesota40,4860.99×
Wisconsin40,2680.94×
Alabama39,7681×
South Carolina39,5350.92×
Oregon35,1871.08×
Louisiana34,8960.95×
Oklahoma30,0870.95×
Utah29,7401.17×
Connecticut25,7190.9×
Kansas22,7761.02×
Iowa22,7710.97×
Nevada22,1100.8×
Arkansas21,5360.92×
Mississippi21,0380.9×
Nebraska14,0130.98×
Idaho13,5960.95×
New Mexico13,4810.94×
Washington, District of Columbia12,8691.51×
Hawaii12,5471.03×
West Virginia12,2930.93×
Maine9,3580.92×
New Hampshire9,0990.81×
Rhode Island8,0280.89×
Montana7,0360.89×
Delaware6,0860.78×
South Dakota5,8100.88×
North Dakota5,5770.95×
Alaska5,2660.87×
Vermont5,2391.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doodle audience
BrandAffinityCategory
Enterprise Rent-A-Car6.34×Cars & Mobility
Art exhibition6.86×Arts & Culture
Superman2.16×Movies & TV
Do it yourself (DIY)2.55×Home & Garden
Contemporary art4.43×Arts & Culture
Google Maps2.75×Internet & Social Media
Harry Potter2.27×Movies & TV
Fine art3.19×Business & Career
Indeed.com2.43×Business & Career
Capital One2.27×Business & Career
Shōnen manga5.42×Literature
Museum2.91×Arts & Culture
Planet Fitness2.12×Sports
Digital art3.73×Arts & Culture
Anime and manga fandom3.2×Literature
Streetwear2.72×Fashion & Accessoires
Gothic fashion4.7×Fashion & Accessoires
League of Legends4.22×Games
Real property2.73×Home & Garden
Pet food2.3×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doodle audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
SustainabilityBALANCE1.77
Urban LifestyleOPEN1.64
Luxury OrientationPREMIUM1.6
Pet OwnershipJOY1.57
Design AffinityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Doodle
CountryShare
United States29.4%
India6.8%
Japan5.5%

See Doodle audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Doodle have in United States?

Doodle has an estimated audience of 2,844,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Doodle fans?

75.9% of Doodle fans are female, 24.1% are male, with an average age of 34.6 years.

Which brands do Doodle fans like most?

Doodle fans show strongest brand affinity for Enterprise Rent-A-Car (6.34×), Art exhibition (6.86×), and Superman (2.16×) over the country average.

Where do Doodle fans live in United States?

Doodle fans in United States are most concentrated in California (reach 364,263), Texas (reach 276,679), and Florida (reach 190,277). These three regions account for the largest share of the active audience.

What other brands do Doodle fans also like?

Beyond Doodle itself, the audience over-indexes on Art exhibition (6.86×), Superman (2.16×), Do it yourself (DIY) (2.55×), and Contemporary art (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.