CinemaxX Audience in Germany
CinemaxX has an estimated audience of 2,159,892 people in Germany. 56.8% are female, 43.2% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Harry Potter, Regal Entertainment Group, Babylon 5, Cassie Ventura, Lieferando.de.
The average CinemaxX fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Harry Potter, Regal Entertainment Group, Babylon 5, with strongest over-indexing on Harry Potter (2.44× the country average). Demographically, the CinemaxX audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand · Subtype: Movie theater
Demographics of CinemaxX fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 34.4 |
| Estimated audience size | 2,159,892 |
Audience persona
The typical CinemaxX fan in Germany is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 429,059 | 0.91× |
| Baden-Württemberg | 326,626 | 1.11× |
| Niedersachsen | 324,887 | 1.55× |
| Bayern | 258,695 | 0.75× |
| Hamburg | 150,777 | 3.09× |
| Schleswig-Holstein | 100,251 | 1.29× |
| Berlin | 94,649 | 0.98× |
| Sachsen-Anhalt | 93,566 | 1.67× |
| Hessen | 82,448 | 0.5× |
| Sachsen | 49,784 | 0.47× |
| Bremen | 46,409 | 2.51× |
| Rheinland-Pfalz | 41,410 | 0.38× |
| Brandenburg | 18,683 | 0.28× |
| Thüringen | 10,228 | 0.19× |
| Mecklenburg-Vorpommern | 8,515 | 0.21× |
| Saarland | 3,153 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.44× | Movies & TV |
| Regal Entertainment Group | 192.78× | Movies & TV |
| Babylon 5 | 34.74× | Movies & TV |
| Cassie Ventura | 10.03× | Music & Radio |
| Lieferando.de | 2.78× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Barbie | 2.7× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Wetter.com | 2.42× | Home & Garden |
| Deichmann | 2.47× | Shopping |
| Final Destination | 4.12× | Movies & TV |
| Germany | 1.51× | Travel & Leisure |
| Euphoria | 2.05× | Movies & TV |
| Tagesschau | 1.61× | Movies & TV |
| SV Werder Bremen | 1.92× | Sports |
| The Godfather Part II | 29.94× | Movies & TV |
| Hornbach | 1.94× | Shopping |
| Netto Marken-Discount | 1.73× | Shopping |
| Rossmann | 1.91× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Community Orientation | OPEN | 1.14 |
| DIY Mentality | THRILL | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.3% |
| Denmark | 5.1% |
| United States | 0.8% |
See CinemaxX audiences in other countries
More Movie theater audiences in Germany
- Alhambra (469,790)
- Cineplex Baden-Baden (380,828)
- Cineplexx Cinemas (201,555)
- IMAX (186,072)
- Cine Star (157,926)
Frequently asked questions
How many fans does CinemaxX have in Germany?
CinemaxX has an estimated audience of 2,159,892 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of CinemaxX fans?
56.8% of CinemaxX fans are female, 43.2% are male, with an average age of 34.4 years.
Which brands do CinemaxX fans like most?
CinemaxX fans show strongest brand affinity for Harry Potter (2.44×), Regal Entertainment Group (192.78×), and Babylon 5 (34.74×) over the country average.
Where do CinemaxX fans live in Germany?
CinemaxX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 429,059), Baden-Württemberg (reach 326,626), and Niedersachsen (reach 324,887). These three regions account for the largest share of the active audience.
What other brands do CinemaxX fans also like?
Beyond CinemaxX itself, the audience over-indexes on Regal Entertainment Group (192.78×), Babylon 5 (34.74×), Cassie Ventura (10.03×), and Lieferando.de (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CinemaxX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.