Rascasse Audience Intelligence

CinemaxX Target Market in Germany

A data profile of the people who buy, follow and care about CinemaxX in Germany — modelled from more than twelve digital signal sources. CinemaxX has an estimated audience of 2,124,896 people in Germany.

#1among Movie theater in Germany#383among Brand in Germany#259in Movies & TV

The average CinemaxX fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Regal Entertainment Group, Harry Potter, Lieferando.de, with strongest over-indexing on Regal Entertainment Group (192.78× the country average).

Demographically, the CinemaxX audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CinemaxX fan in Germany is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Regal Entertainment Group.

Category: Movies & TV · Type: Brand · Subtype: Movie theater

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CinemaxX profile in Germany.

Audience size
2.1M
in Germany
Gender
56.8%♀
43.2% male
Age
34.4
average years
Country rank
#3150
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CinemaxX

56.8% are female, 43.2% are male, average age 34.4.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for CinemaxX audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age34.4
Estimated audience size2,124,896
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the CinemaxX audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

89.4%

of the worldwide CinemaxX audience comes from Germany.

Worldwide audience distribution share by country for CinemaxX
CountryShare
Germany89.4%
Denmark4.8%
United States1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CinemaxX audience in Germany is strongest.

Fig. 05

Top regions by affinity

CinemaxX customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K2.93×
02Bremen~50K2.62×
03Sachsen-Anhalt~100K1.73×
04Niedersachsen~300K1.47×
05Schleswig-Holstein~90K1.22×
06Baden-Württemberg~300K1.14×
07Berlin~100K1.06×
08Nordrhein-Westfalen~500K0.96×
09Bayern~300K0.74×
10Hessen~80K0.46×
11Sachsen~50K0.46×
12Rheinland-Pfalz~40K0.39×
13Brandenburg~20K0.34×
14Mecklenburg-Vorpommern~10K0.24×
15Thüringen~10K0.23×
16Saarland~5K0.20×
Fig. 06

Affinity by region

Affinity by region — CinemaxX, Germany
0.20×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CinemaxX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CinemaxX audience
#·InterestCategoryAffinity×
01Regal Entertainment GroupMovies & TV192.78×
02Babylon 5Movies & TV34.74×
03The Godfather Part IIMovies & TV29.94×
04Cassie VenturaMusic & Radio10.03×
05Charlize TheronMovies & TV5.79×
06Uschi GlasMovies & TV3.93×
07Lieferando.deFood & Beverages2.78×
08BarbieMovies & TV2.70×
09DeichmannShopping2.47×
10Harry PotterMovies & TV2.44×
11Gute Zeiten, schlechte ZeitenMovies & TV2.41×
12HornbachShopping1.94×
13SV Werder BremenSports1.92×
14SportschauSports1.92×
15RossmannShopping1.91×
16Netto Marken-DiscountShopping1.73×
17TagesschauMovies & TV1.61×
18Food and drinkFood & Beverages1.55×
19Business and industryBusiness & Career1.51×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CinemaxX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CinemaxX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Convenience OrientationPREMIUM1.45×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CinemaxX audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Quality AwarenessPREMIUM0.89×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CinemaxX's target market in Germany?

CinemaxX's target market in Germany covers an estimated 2,124,896 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of CinemaxX customers?

56.8% of the CinemaxX audience are female, 43.2% are male, with an average age of 34.4 years.

03

Which brands do CinemaxX fans like most?

CinemaxX fans show strongest brand affinity for Regal Entertainment Group (192.78×), Harry Potter (2.44×), and Lieferando.de (2.78×) over the country average.

04

Where do CinemaxX fans live in Germany?

CinemaxX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do CinemaxX fans also like?

Beyond CinemaxX itself, the audience over-indexes on Harry Potter (2.44×), Lieferando.de (2.78×), Babylon 5 (34.74×), and Food and drink (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie theater audiences in Germany

See CinemaxX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CinemaxX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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