Alhambra Audience in Germany
Alhambra has an estimated audience of 469,789 people in Germany. 57.8% are female, 42.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Natural rubber, Free University of Berlin, Roger Federer, Orson Welles.
The average Alhambra fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Natural rubber, Free University of Berlin, with strongest over-indexing on Rossmann (1.64× the country average). Demographically, the Alhambra audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand · Subtype: Movie theater
Demographics of Alhambra fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.3 |
| Estimated audience size | 469,789 |
Audience persona
The typical Alhambra fan in Germany is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,233 | 1.04× |
| Bayern | 93,645 | 1.24× |
| Baden-Württemberg | 75,010 | 1.17× |
| Niedersachsen | 47,076 | 1.03× |
| Berlin | 40,650 | 1.94× |
| Hessen | 39,813 | 1.11× |
| Rheinland-Pfalz | 21,133 | 0.9× |
| Sachsen | 20,666 | 0.9× |
| Schleswig-Holstein | 15,443 | 0.92× |
| Hamburg | 12,348 | 1.16× |
| Brandenburg | 12,115 | 0.83× |
| Thüringen | 9,400 | 0.79× |
| Sachsen-Anhalt | 7,397 | 0.61× |
| Mecklenburg-Vorpommern | 5,757 | 0.64× |
| Saarland | 4,562 | 0.79× |
| Bremen | 3,764 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.64× | Shopping |
| Natural rubber | 1.72× | Cars & Mobility |
| Free University of Berlin | 1.53× | Business & Career |
| Roger Federer | 1.62× | Sports |
| Orson Welles | 2.29× | Movies & TV |
| Leverage (TV series) | 2.06× | Movies & TV |
| Bugatti Chiron | 1.82× | Cars & Mobility |
| International University of Business Agriculture and Technology | 1.54× | Business & Career |
| UK garage | 1.56× | Music & Radio |
| Soldering iron | 1.53× | Home & Garden |
| Gulf Air | 1.53× | Travel & Leisure |
| Baiersbronn | 1.57× | Travel & Leisure |
| Fairfield, Iowa | 4.24× | Shopping |
| Cadillac CT6 | 2.99× | Cars & Mobility |
| Peru national football team | 2.27× | Sports |
| Hippophae | 1.62× | Health |
| Bula, Camarines Sur | 3.97× | Travel & Leisure |
| Martha Higareda | 1.52× | Movies & TV |
| Yip Man | 2× | Politics & Society |
| JD Institute of Fashion Technology | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.17 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 34.0% |
| United States | 15.8% |
| Germany | 8.9% |
See Alhambra audiences in other countries
More Movie theater audiences in Germany
- CinemaxX (2,159,893)
- Cineplex Baden-Baden (380,828)
- Cineplexx Cinemas (201,555)
- IMAX (186,072)
- Cine Star (157,926)
Frequently asked questions
How many fans does Alhambra have in Germany?
Alhambra has an estimated audience of 469,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alhambra fans?
57.8% of Alhambra fans are female, 42.2% are male, with an average age of 39.3 years.
Which brands do Alhambra fans like most?
Alhambra fans show strongest brand affinity for Rossmann (1.64×), Natural rubber (1.72×), and Free University of Berlin (1.53×) over the country average.
Where do Alhambra fans live in Germany?
Alhambra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,233), Bayern (reach 93,645), and Baden-Württemberg (reach 75,010). These three regions account for the largest share of the active audience.
What other brands do Alhambra fans also like?
Beyond Alhambra itself, the audience over-indexes on Natural rubber (1.72×), Free University of Berlin (1.53×), Roger Federer (1.62×), and Orson Welles (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alhambra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.