A data profile of the people who buy, follow and care about Alhambra in Spain — modelled from more than twelve digital signal sources. Alhambra has an estimated audience of 2,942,588 people in Spain.
Alhambra has an estimated audience of 2,942,588 people in Spain. 51.5% are female, 48.5% are male, average age 40.3. Top brand affinities: Used car, Granada CF, Local food, Air pollution, Norauto.
Top brand affinities include Used car, Granada CF, Local food, with strongest over-indexing on Used car (3.62× the country average).
Demographically, the Alhambra audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
The typical Alhambra fan in Spain is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Used car.
The key figures that characterise the Alhambra profile in Spain.
51.5% are female, 48.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.3 |
| Estimated audience size | 2,942,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Alhambra audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 37.0% |
| United States | 10.4% |
| Germany | 10.2% |
The strongest cross-interests of the Alhambra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 4.11× | ||
| 02 | Granada CF | Sports | 3.78× | ||
| 03 | Audi A6 | Cars & Mobility | 3.65× | ||
| 04 | Used car | Cars & Mobility | 3.62× | ||
| 05 | Audi Q5 | Cars & Mobility | 3.56× | ||
| 06 | Citroën C4 | Cars & Mobility | 3.53× | ||
| 07 | Travel insurance | Travel & Leisure | 3.38× | ||
| 08 | BMW X1 | Cars & Mobility | 3.27× | ||
| 09 | Audi Q3 | Cars & Mobility | 3.26× | ||
| 10 | Toyota RAV4 | Cars & Mobility | 3.06× | ||
| 11 | Hyundai Tucson | Cars & Mobility | 2.88× | ||
| 12 | Toyota Corolla | Cars & Mobility | 2.77× | ||
| 13 | Toyota Yaris | Cars & Mobility | 2.73× | ||
| 14 | Volkswagen Tiguan | Cars & Mobility | 2.70× | ||
| 15 | Norauto | Cars & Mobility | 2.60× | ||
| 16 | Local food | Food & Beverages | 2.02× | ||
| 17 | Bundesliga | Sports | 1.89× | ||
| 18 | Public transport | Cars & Mobility | 1.85× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 20 | ALSA (bus company) | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Luxury Orientation | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Pet Ownership | JOY | 0.56× | |
| Extroversion | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alhambra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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