A data profile of the people who buy, follow and care about DIY (magazine) in Spain — modelled from more than twelve digital signal sources. DIY (magazine) has an estimated audience of 2,045,123 people in Spain.
DIY (magazine) has an estimated audience of 2,045,123 people in Spain. Top brand affinities: Hairbrush, Sewing machine, Pier 1 Imports, Home improvement, Lunch.
Top brand affinities include Hairbrush, Sewing machine, Pier 1 Imports, with strongest over-indexing on Hairbrush (5.67× the country average).
The typical DIY (magazine) fan in Spain shows strong Luxury Orientation tendencies and a notable affinity for Hairbrush.
The key figures that characterise the DIY (magazine) profile in Spain.
| Metric | Value |
|---|---|
| Estimated audience size | 2,045,123 |
of the worldwide DIY (magazine) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 8.7% |
| United Kingdom | 5.9% |
The strongest cross-interests of the DIY (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pier 1 Imports | Home & Garden | 21.75× | ||
| 02 | Insect repellent | Health | 8.56× | ||
| 03 | Hairbrush | Beauty & Wellness | 5.67× | ||
| 04 | Sewing machine | Home & Garden | 4.36× | ||
| 05 | Forex Online Trading | Business & Career | 3.97× | ||
| 06 | Hair dryer | Beauty & Wellness | 3.69× | ||
| 07 | Crime fiction | Literature | 3.41× | ||
| 08 | Lunch | Food & Beverages | 2.90× | ||
| 09 | E-books | Literature | 2.48× | ||
| 10 | Renewable energy | Business & Career | 2.34× | ||
| 11 | Solar energy | Home & Garden | 2.33× | ||
| 12 | Modern art | Arts & Culture | 2.20× | ||
| 13 | Sewing | Home & Garden | 1.97× | ||
| 14 | Julio Iglesias | Music & Radio | 1.87× | ||
| 15 | Home improvement | Home & Garden | 1.86× | ||
| 16 | Aldi | Shopping | 1.72× | ||
| 17 | Flower | Home & Garden | 1.65× | ||
| 18 | Coches.net | Cars & Mobility | 1.59× | ||
| 19 | Home Appliances | Home & Garden | 1.59× | ||
| 20 | Energy | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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