DIY (magazine) Audience in United States

DIY (magazine) logo

DIY (magazine) has an estimated audience of 16,357,142 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, Pillow, John Havlicek.

DIY (magazine) fans in United States are concentrated in California, with strong brand affinity for Israel. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (2.54× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of DIY (magazine) fans

Demographic split for DIY (magazine) audience in United States
MetricValue
Estimated audience size16,357,142

Audience persona

The typical DIY (magazine) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for DIY (magazine) in United States
RegionReachAffinity
California2,700,7051.5×
Texas1,474,4781.05×
Florida1,271,2481.15×
New York1,078,0171.18×
Georgia585,8421.16×
Pennsylvania556,0951.01×
Illinois528,7440.97×
North Carolina516,2181.05×
Michigan494,8411.16×
Ohio458,8830.91×
Virginia397,1681×
New Jersey380,0380.91×
Tennessee366,3771.12×
Arizona359,3951.08×
Washington352,6451.07×
Indiana335,8021.12×
Missouri289,2121.1×
Massachusetts286,9800.89×
Alabama267,9131.17×
South Carolina266,8131.08×
Maryland263,2430.94×
Kentucky249,3071.22×
Louisiana234,5261.11×
Wisconsin232,6610.95×
Colorado223,3600.87×
Oklahoma222,5941.23×
Oregon213,4451.14×
Minnesota207,7700.89×
Mississippi158,3501.18×
Connecticut155,5220.95×
Arkansas152,8121.13×
Nevada148,9350.94×
Utah143,0650.98×
Kansas132,5621.03×
Iowa130,4920.97×
New Mexico83,8621.02×
Idaho81,7191×
West Virginia77,7721.02×
Hawaii74,8411.06×
Nebraska74,6300.91×
Maine56,0640.96×
New Hampshire53,9650.84×
Washington, District of Columbia46,0120.94×
Rhode Island42,8710.82×
Montana39,1760.86×
Delaware37,9620.84×
South Dakota30,8820.82×
Alaska28,6750.82×
North Dakota25,9450.77×
Vermont22,8830.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DIY (magazine) audience
BrandAffinityCategory
Israel2.54×Travel & Leisure
Nebraska Cornhuskers football3.28×Sports
Jesse Plemons2.79×Movies & TV
Pillow1.51×Home & Garden
John Havlicek8.78×Sports
Jaws3.03×Movies & TV
Charlamagne Tha God4.97×Movies & TV
Urban horticulture1.86×Home & Garden
Jeep Wagoneer2.92×Cars & Mobility
JDSU1.53×Business & Career
Queens College, City University of New York3.61×Business & Career
Nipsey Hussle2.77×Music & Radio
Home staging2.44×Home & Garden
Glossier2.42×Beauty & Wellness
Plainfield, New Jersey4.61×Travel & Leisure
Vicky Kaushal5.41×Movies & TV
REC TEC Grills7.19×Sports
Stay at Home Mum4.88×Kids & Family
Steampunk1.7×Fashion & Accessoires
Grammarly1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DIY (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
DIY MentalityTHRILL1.61
Risk AppetiteTHRILL1.42
Family OrientationCONSERVATISM1.33
IndulgenceJOY1.28
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for DIY (magazine)
CountryShare
United States28.7%
Germany8.7%
United Kingdom5.9%

See DIY (magazine) audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.