DIY (magazine) Audience in United States

DIY (magazine) has an estimated audience of 16,357,142 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

DIY (magazine) fans in United States are concentrated in California, with strong brand affinity for Autism Awareness. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of DIY (magazine) fans

Demographic split for DIY (magazine) audience in United States
MetricValue
Estimated audience size16,357,142

Audience persona

The typical DIY (magazine) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for DIY (magazine) in United States
RegionReachAffinity
California2,700,7051.5×
Texas1,474,4781.05×
Florida1,271,2481.15×
New York1,078,0171.18×
Georgia585,8421.16×
Pennsylvania556,0951.01×
Illinois528,7440.97×
North Carolina516,2181.05×
Michigan494,8411.16×
Ohio458,8830.91×
Virginia397,1681×
New Jersey380,0380.91×
Tennessee366,3771.12×
Arizona359,3951.08×
Washington352,6451.07×
Indiana335,8021.12×
Missouri289,2121.1×
Massachusetts286,9800.89×
Alabama267,9131.17×
South Carolina266,8131.08×
Maryland263,2430.94×
Kentucky249,3071.22×
Louisiana234,5261.11×
Wisconsin232,6610.95×
Colorado223,3600.87×
Oklahoma222,5941.23×
Oregon213,4451.14×
Minnesota207,7700.89×
Mississippi158,3501.18×
Connecticut155,5220.95×
Arkansas152,8121.13×
Nevada148,9350.94×
Utah143,0650.98×
Kansas132,5621.03×
Iowa130,4920.97×
New Mexico83,8621.02×
Idaho81,7191×
West Virginia77,7721.02×
Hawaii74,8411.06×
Nebraska74,6300.91×
Maine56,0640.96×
New Hampshire53,9650.84×
Washington, District of Columbia46,0120.94×
Rhode Island42,8710.82×
Montana39,1760.86×
Delaware37,9620.84×
South Dakota30,8820.82×
Alaska28,6750.82×
North Dakota25,9450.77×
Vermont22,8830.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DIY (magazine) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Luxury Travel11.65×Travel & Leisure
Planet Fitness3.64×Sports
Prepackaged meal14.12×Food & Beverages
Diaper bag5.57×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Horoscope6.75×Health
Luxury Bags14.48×Fashion & Accessoires
MSN2.69×News
Whole grain9.44×Food & Beverages
Boston Marathon9.23×Sports
Golf Channel3.55×Sports
Pet insurance9.4×Pets & Animals
Staples (Canada)2.96×Business & Career
Fly fishing3.93×Sports
FC Bayern Munich3.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DIY (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
DIY MentalityTHRILL1.61
Risk AppetiteTHRILL1.42
Family OrientationCONSERVATISM1.33
IndulgenceJOY1.28
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for DIY (magazine)
CountryShare
United States28.7%
Germany8.7%
United Kingdom5.9%

See DIY (magazine) audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.