Rascasse Audience Intelligence

DIY (magazine) Audience in United States

A data profile of the people who buy, follow and care about DIY (magazine) in United States — modelled from more than twelve digital signal sources. DIY (magazine) has an estimated audience of 16,357,142 people in United States.

#1442among Topic in United States#166in Home & Garden

DIY (magazine) fans in United States are concentrated in California, with strong brand affinity for Hardware store.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Planet Fitness, Kitchenware, with strongest over-indexing on Hardware store (2.96× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DIY (magazine) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIY (magazine) profile in United States.

Audience size
16.4M
in United States
Country rank
#2116
Topic in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DIY (magazine) fans

Fig. 02

Gender split

Demographic split for DIY (magazine) audience in United States
MetricValue
Estimated audience size16,357,142
Fig. 04

Worldwide distribution

28.7%

of the worldwide DIY (magazine) audience comes from United States.

Worldwide audience distribution share by country for DIY (magazine)
CountryShare
United States28.7%
Germany8.7%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIY (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

DIY (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.44×
02New York~1M1.22×
03Louisiana~300K1.21×
04Kentucky~200K1.17×
05Oklahoma~200K1.17×
06Mississippi~200K1.14×
07Arkansas~200K1.13×
08Alabama~300K1.12×
09Washington~400K1.10×
10Tennessee~400K1.10×
11Indiana~300K1.10×
12Michigan~500K1.09×
13Georgia~500K1.08×
14Oregon~200K1.08×
15Hawaii~80K1.08×
16Idaho~90K1.07×
17South Carolina~300K1.06×
18West Virginia~80K1.06×
19Missouri~300K1.05×
20Texas~1.5M1.04×
21Florida~1M1.04×
22Arizona~300K1.04×
23New Mexico~90K1.04×
24Kansas~100K1.03×
25Utah~100K0.99×
26Alaska~30K0.99×
27North Carolina~500K0.98×
28Maine~60K0.98×
29Pennsylvania~500K0.96×
30Virginia~400K0.96×
31Nevada~200K0.96×
32Iowa~100K0.95×
33Montana~40K0.95×
34New Jersey~400K0.93×
35Connecticut~200K0.93×
36South Dakota~40K0.93×
37Illinois~500K0.92×
38Wisconsin~200K0.92×
39Nebraska~70K0.91×
40North Dakota~30K0.91×
41Vermont~30K0.91×
42Ohio~500K0.90×
43Minnesota~200K0.90×
44Delaware~40K0.90×
45Maryland~200K0.89×
46New Hampshire~60K0.88×
47Rhode Island~50K0.88×
48Colorado~200K0.86×
49Washington, District of Columbia~40K0.85×
50Massachusetts~300K0.84×
Fig. 06

Affinity by region

Affinity by region — DIY (magazine), United States
0.84×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIY (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIY (magazine) audience
#·InterestCategoryAffinity×
01Multi-toolHome & Garden3.10×
02Hardware storeHome & Garden2.96×
03Obsessed (2009 film)Movies & TV2.83×
04LumberHome & Garden2.58×
05Microwave ovenHome & Garden2.55×
06Diaper bagKids & Family2.51×
07KitchenwareHome & Garden2.42×
08Sustainable energyHome & Garden2.40×
09PatioHome & Garden2.14×
10CarpentryHome & Garden2.04×
11Discount storesShopping2.03×
12MenardsHome & Garden2.01×
13Real propertyHome & Garden1.93×
14Ace HardwareHome & Garden1.91×
15Planet FitnessSports1.90×
16FedExBusiness & Career1.83×
17IKEAHome & Garden1.82×
18RenovationHome & Garden1.75×
19Home AppliancesHome & Garden1.66×
20RedditInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIY (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIY (magazine) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.83×
Convenience OrientationPREMIUM1.47×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIY (magazine) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
Risk AppetiteTHRILL0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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