Surveillance Audience in Germany
Surveillance has an estimated audience of 647,699 people in Germany. 29.7% are female, 70.3% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stucco, Urban Outfitters, Litter box, Unique Gifts, Cocktail.
The average Surveillance fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stucco, Urban Outfitters, Litter box, with strongest over-indexing on Stucco (14.89× the country average). Demographically, the Surveillance audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Record label
Demographics of Surveillance fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 42.8 |
| Estimated audience size | 647,699 |
Audience persona
The typical Surveillance fan in Germany is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Stucco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,443 | 1.03× |
| Bayern | 120,151 | 1.15× |
| Baden-Württemberg | 92,492 | 1.05× |
| Hessen | 75,704 | 1.53× |
| Niedersachsen | 58,303 | 0.93× |
| Berlin | 42,129 | 1.45× |
| Rheinland-Pfalz | 33,338 | 1.03× |
| Sachsen | 30,297 | 0.95× |
| Schleswig-Holstein | 21,415 | 0.92× |
| Brandenburg | 16,585 | 0.83× |
| Hamburg | 16,011 | 1.09× |
| Thüringen | 12,300 | 0.75× |
| Sachsen-Anhalt | 11,946 | 0.71× |
| Mecklenburg-Vorpommern | 8,774 | 0.71× |
| Saarland | 6,653 | 0.84× |
| Bremen | 5,747 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stucco | 14.89× | Home & Garden |
| Urban Outfitters | 2.61× | Shopping |
| Litter box | 1.95× | Pets & Animals |
| Unique Gifts | 1.94× | Shopping |
| Cocktail | 1.62× | Food & Beverages |
| 3D printing | 2.94× | Technology & Electronics |
| Pillow | 1.97× | Home & Garden |
| Solo climbing | 5.2× | Sports |
| Haberler | 1.65× | News |
| Progressive rock | 1.73× | Music & Radio |
| Birthday Gifts | 1.82× | Kids & Family |
| VfL Wolfsburg | 1.76× | Sports |
| JDSU | 3.25× | Business & Career |
| Christmas Gift | 1.58× | Kids & Family |
| Eindhoven | 1.73× | Travel & Leisure |
| Este, Veneto | 1.86× | Travel & Leisure |
| MK | 2.11× | Music & Radio |
| Corona (band) | 1.75× | Music & Radio |
| Minestrone | 1.79× | Food & Beverages |
| Samanyolu Haber | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Need for Security | CONSERVATISM | 1.76 |
| Spirituality | BALANCE | 1.73 |
| Pet Ownership | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.51 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 6.0% |
| Brazil | 5.5% |
See Surveillance audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Surveillance have in Germany?
Surveillance has an estimated audience of 647,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surveillance fans?
29.7% of Surveillance fans are female, 70.3% are male, with an average age of 42.8 years.
Which brands do Surveillance fans like most?
Surveillance fans show strongest brand affinity for Stucco (14.89×), Urban Outfitters (2.61×), and Litter box (1.95×) over the country average.
Where do Surveillance fans live in Germany?
Surveillance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,443), Bayern (reach 120,151), and Baden-Württemberg (reach 92,492). These three regions account for the largest share of the active audience.
What other brands do Surveillance fans also like?
Beyond Surveillance itself, the audience over-indexes on Urban Outfitters (2.61×), Litter box (1.95×), Unique Gifts (1.94×), and Cocktail (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surveillance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.