Rascasse Audience Intelligence

Surveillance Audience in Germany

A data profile of the people who buy, follow and care about Surveillance in Germany — modelled from more than twelve digital signal sources. Surveillance has an estimated audience of 647,699 people in Germany.

#4039among Topic in Germany#565in Home & Garden

The average Surveillance fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anti-theft system, Security alarm, IP camera, with strongest over-indexing on Anti-theft system (37.55× the country average).

Demographically, the Surveillance audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surveillance fan in Germany is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Anti-theft system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surveillance profile in Germany.

Audience size
648K
in Germany
Gender
29.7%♀
70.3% male
Age
42.8
average years
Country rank
#9462
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surveillance fans

29.7% are female, 70.3% are male, average age 42.8.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Surveillance audience in Germany
MetricValue
Female29.7%
Male70.3%
Average age42.8
Estimated audience size647,699
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Surveillance audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Surveillance audience comes from Germany.

Worldwide audience distribution share by country for Surveillance
CountryShare
United States33.7%
United Kingdom6.0%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surveillance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surveillance fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.60×
02Hessen~70K1.43×
03Berlin~40K1.32×
04Bayern~100K1.05×
05Hamburg~20K1.05×
06Bremen~6K1.02×
07Baden-Württemberg~90K1.00×
08Nordrhein-Westfalen~100K0.97×
09Sachsen~30K0.97×
10Rheinland-Pfalz~30K0.96×
11Brandenburg~20K0.93×
12Niedersachsen~60K0.92×
13Schleswig-Holstein~20K0.91×
14Mecklenburg-Vorpommern~10K0.88×
15Saarland~7K0.88×
16Sachsen-Anhalt~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Surveillance, Germany
0.85×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surveillance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surveillance audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden44.87×
02Anti-theft systemCars & Mobility37.55×
03Hidden cameraHome & Garden20.69×
04Security alarmHome & Garden19.62×
05CyberwarfareTechnology & Electronics15.92×
06Public securityPolitics & Society11.03×
07Monopoly (game)Games8.58×
08Unmanned aerial vehicleCars & Mobility7.41×
09Public administrationBusiness & Career6.27×
10Central heatingHome & Garden5.97×
11Sandra BullockMovies & TV4.97×
12Risk managementBusiness & Career4.49×
13Solar energyHome & Garden2.92×
14Public transportCars & Mobility2.87×
15ADACCars & Mobility2.27×
16Online newspaperNews2.10×
17TagesschauMovies & TV1.98×
18TransfermarktSports1.90×
19Netto Marken-DiscountShopping1.81×
20HornbachShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surveillance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surveillance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
PatriotismCONSERVATISM1.81×
SpiritualityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surveillance audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
SustainabilityBALANCE0.64×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surveillance have in Germany?

Surveillance has an estimated audience of 647,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Surveillance fans?

29.7% of Surveillance fans are female, 70.3% are male, with an average age of 42.8 years.

03

Which brands do Surveillance fans like most?

Surveillance fans show strongest brand affinity for Anti-theft system (37.55×), Security alarm (19.62×), and IP camera (44.87×) over the country average.

04

Where do Surveillance fans live in Germany?

Surveillance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Surveillance fans also like?

Beyond Surveillance itself, the audience over-indexes on Security alarm (19.62×), IP camera (44.87×), Tagesschau (1.98×), and Cyberwarfare (15.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Surveillance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surveillance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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