Weishaupt Audience in Germany
Weishaupt has an estimated audience of 264,136 people in Germany. 35.0% are female, 65.0% are male, average age 45.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Solar water heating, Photovoltaic system, JACK & JONES, Solar power, Electric heating.
The average Weishaupt fan in Germany is 45.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Solar water heating, Photovoltaic system, JACK & JONES, with strongest over-indexing on Solar water heating (81× the country average). Demographically, the Weishaupt audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Heat pumps
Demographics of Weishaupt fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 45.5 |
| Estimated audience size | 264,136 |
Audience persona
The typical Weishaupt fan in Germany is more male, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Solar water heating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 71,576 | 1.99× |
| Nordrhein-Westfalen | 63,191 | 1.09× |
| Bayern | 59,658 | 1.41× |
| Hessen | 26,595 | 1.32× |
| Niedersachsen | 23,585 | 0.92× |
| Rheinland-Pfalz | 16,211 | 1.22× |
| Sachsen | 12,476 | 0.96× |
| Schleswig-Holstein | 8,855 | 0.93× |
| Berlin | 8,681 | 0.74× |
| Brandenburg | 7,148 | 0.87× |
| Sachsen-Anhalt | 6,773 | 0.99× |
| Thüringen | 6,183 | 0.92× |
| Hamburg | 4,900 | 0.82× |
| Mecklenburg-Vorpommern | 3,281 | 0.65× |
| Saarland | 2,070 | 0.64× |
| Bremen | 1,192 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar water heating | 81× | Home & Garden |
| Photovoltaic system | 15.46× | Home & Garden |
| JACK & JONES | 39.2× | Fashion & Accessoires |
| Solar power | 8.46× | Home & Garden |
| Electric heating | 17.4× | Home & Garden |
| Central heating | 15.96× | Home & Garden |
| Efficient energy use | 7.02× | Technology & Electronics |
| Air source heat pumps | 111.79× | Home & Garden |
| Photovoltaics | 7.76× | Home & Garden |
| Heat pump | 9.04× | Home & Garden |
| Refrigerator | 6.2× | Home & Garden |
| Garden furniture | 5.38× | Home & Garden |
| Daikin | 23.8× | Home & Garden |
| Renewable energy | 3.38× | Business & Career |
| Security alarm | 11.67× | Home & Garden |
| Vacuum cleaner | 4.65× | Home & Garden |
| HVAC | 4.69× | Home & Garden |
| Willie Nelson | 13.46× | Music & Radio |
| Sparkasse | 2.7× | Business & Career |
| Obi (store) | 2.04× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.71 |
| Need for Security | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.42 |
| Convenience Orientation | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.5% |
| France | 11.0% |
| Italy | 5.6% |
See Weishaupt audiences in other countries
More Heat pumps audiences in Germany
- Thermondo (358,630)
- Alpha Innotec (97,072)
- Remko (68,729)
- Nibe (65,060)
- Solvis (53,446)
Frequently asked questions
How many fans does Weishaupt have in Germany?
Weishaupt has an estimated audience of 264,136 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Weishaupt fans?
35.0% of Weishaupt fans are female, 65.0% are male, with an average age of 45.5 years.
Which brands do Weishaupt fans like most?
Weishaupt fans show strongest brand affinity for Solar water heating (81×), Photovoltaic system (15.46×), and JACK & JONES (39.2×) over the country average.
Where do Weishaupt fans live in Germany?
Weishaupt fans in Germany are most concentrated in Baden-Württemberg (reach 71,576), Nordrhein-Westfalen (reach 63,191), and Bayern (reach 59,658). These three regions account for the largest share of the active audience.
What other brands do Weishaupt fans also like?
Beyond Weishaupt itself, the audience over-indexes on Photovoltaic system (15.46×), JACK & JONES (39.2×), Solar power (8.46×), and Electric heating (17.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weishaupt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.