Thermondo Audience in Germany

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Thermondo has an estimated audience of 358,629 people in Germany. 39.3% are female, 60.7% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Assisi, Corfu (regional unit), Israel, For Honor, Metamorphoses.

The average Thermondo fan in Germany is 44.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Assisi, Corfu (regional unit), Israel, with strongest over-indexing on Assisi (17.81× the country average). Demographically, the Thermondo audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Heat pumps

Demographics of Thermondo fans

Demographic split for Thermondo audience in Germany
MetricValue
Female39.3%
Male60.7%
Average age44.6
Estimated audience size358,629

Audience persona

The typical Thermondo fan in Germany is more male, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Assisi.

Top regions in Germany

Top regions ranked by reach for Thermondo in Germany
RegionReachAffinity
Nordrhein-Westfalen75,3400.96×
Baden-Württemberg57,1391.17×
Bayern50,1040.87×
Berlin40,4682.52×
Niedersachsen37,1101.07×
Hessen33,4881.23×
Rheinland-Pfalz19,5211.09×
Brandenburg16,8071.51×
Schleswig-Holstein11,2790.88×
Sachsen10,2610.58×
Hamburg7,6370.94×
Sachsen-Anhalt7,2290.78×
Thüringen4,6590.51×
Saarland3,5160.8×
Mecklenburg-Vorpommern2,6070.38×
Bremen2,2160.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermondo audience
BrandAffinityCategory
Assisi17.81×Travel & Leisure
Corfu (regional unit)3.58×Travel & Leisure
Israel1.68×Travel & Leisure
For Honor11.41×Games
Metamorphoses2.21×Literature
The Human Centipede 2 (Full Sequence)4.71×Movies & TV
MK1.65×Music & Radio
Home Delivery1.55×Food & Beverages
Intraocular lens5.11×Health
HydraFacial3.33×Beauty & Wellness
Whataburger2.93×Food & Beverages
Video izle1.62×
Rhodiola4.41×Health
Information sensitivity2.43×Technology & Electronics
Carrie (novel)2.49×Literature
Esra Erol2.43×Movies & TV
Vijesti.ba1.82×News
Young Guns (band)5.23×Music & Radio
Theocracy4.2×Music & Radio
Schweinshaxe1.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermondo audience
TraitClusterScore
SustainabilityBALANCE1.76
DIY MentalityTHRILL1.59
Need for SecurityCONSERVATISM1.38
Sports ActivityPOWER1.23
Convenience OrientationPREMIUM1.14
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Thermondo
CountryShare
Germany94.9%
China1.1%
United Kingdom0.5%

See Thermondo audiences in other countries

More Heat pumps audiences in Germany

Frequently asked questions

How many fans does Thermondo have in Germany?

Thermondo has an estimated audience of 358,629 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Thermondo fans?

39.3% of Thermondo fans are female, 60.7% are male, with an average age of 44.6 years.

Which brands do Thermondo fans like most?

Thermondo fans show strongest brand affinity for Assisi (17.81×), Corfu (regional unit) (3.58×), and Israel (1.68×) over the country average.

Where do Thermondo fans live in Germany?

Thermondo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,340), Baden-Württemberg (reach 57,139), and Bayern (reach 50,104). These three regions account for the largest share of the active audience.

What other brands do Thermondo fans also like?

Beyond Thermondo itself, the audience over-indexes on Corfu (regional unit) (3.58×), Israel (1.68×), For Honor (11.41×), and Metamorphoses (2.21×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thermondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.