Rascasse Audience Intelligence

Thermondo Target Market in Germany

A data profile of the people who buy, follow and care about Thermondo in Germany — modelled from more than twelve digital signal sources. Thermondo has an estimated audience of 337,168 people in Germany.

#1among Heat pumps in Germany#2035among Brand in Germany#786in Home & Garden

The average Thermondo fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Photovoltaics, Photovoltaic system, Solar power, with strongest over-indexing on Photovoltaics (21.27× the country average).

Demographically, the Thermondo audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thermondo fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaics.

Category: Home & Garden · Type: Brand · Subtype: Heat pumps

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermondo profile in Germany.

Audience size
337K
in Germany
Gender
35.1%♀
64.9% male
Age
41.3
average years
Country rank
#15961
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thermondo

35.1% are female, 64.9% are male, average age 41.3.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Thermondo audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age41.3
Estimated audience size337,168
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Thermondo audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Thermondo audience comes from Germany.

Worldwide audience distribution share by country for Thermondo
CountryShare
Germany93.8%
China1.4%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermondo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thermondo customers by region in Germany
#RegionReachAffinity×
01Berlin~40K2.45×
02Brandenburg~20K1.65×
03Baden-Württemberg~50K1.13×
04Hessen~30K1.13×
05Rheinland-Pfalz~20K1.07×
06Niedersachsen~30K1.01×
07Schleswig-Holstein~10K0.92×
08Nordrhein-Westfalen~70K0.91×
09Hamburg~7K0.91×
10Sachsen-Anhalt~8K0.89×
11Saarland~4K0.88×
12Bayern~50K0.84×
13Bremen~2K0.79×
14Thüringen~6K0.65×
15Sachsen~10K0.61×
16Mecklenburg-Vorpommern~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Thermondo, Germany
0.58×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermondo audience
#·InterestCategoryAffinity×
01Air source heat pumpsHome & Garden170.43×
02Solar water heatingHome & Garden39.89×
03Photovoltaic systemHome & Garden22.91×
04PhotovoltaicsHome & Garden21.27×
05DaikinHome & Garden17.66×
06Central heatingHome & Garden12.16×
07Solar powerHome & Garden11.75×
08Electric heatingHome & Garden10.75×
09Heat pumpHome & Garden10.70×
10Energy conservationHome & Garden10.45×
11Tesla Model XCars & Mobility9.64×
12Solar cellHome & Garden8.97×
13Efficient energy useTechnology & Electronics8.71×
14RefrigeratorHome & Garden5.99×
15Solar energyHome & Garden4.63×
16Renewable energyBusiness & Career4.37×
17HVACHome & Garden4.08×
18Garden furnitureHome & Garden3.65×
19Sustainable energyHome & Garden3.47×
20TagesschauMovies & TV1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thermondo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
SustainabilityBALANCE1.57×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thermondo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Price SensitivityPREMIUM0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thermondo's target market in Germany?

Thermondo's target market in Germany covers an estimated 337,168 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Thermondo customers?

35.1% of the Thermondo audience are female, 64.9% are male, with an average age of 41.3 years.

03

Which brands do Thermondo fans like most?

Thermondo fans show strongest brand affinity for Photovoltaics (21.27×), Photovoltaic system (22.91×), and Solar power (11.75×) over the country average.

04

Where do Thermondo fans live in Germany?

Thermondo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Thermondo fans also like?

Beyond Thermondo itself, the audience over-indexes on Photovoltaic system (22.91×), Solar power (11.75×), Air source heat pumps (170.43×), and Efficient energy use (8.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Heat pumps audiences in Germany

See Thermondo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thermondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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