Rascasse Audience Intelligence

Master of Arts Audience in United States

A data profile of the people who buy, follow and care about Master of Arts in United States — modelled from more than twelve digital signal sources. Master of Arts has an estimated audience of 3,918,881 people in United States.

#4366among Topic in United States#726in Business & Career

The average Master of Arts fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Fiberglass, Pinterest, La Stampa, with strongest over-indexing on Fiberglass (18.49× the country average).

Demographically, the Master of Arts audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Master of Arts fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Fiberglass.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master of Arts profile in United States.

Audience size
3.9M
in United States
Gender
60.8%♀
39.2% male
Age
39.4
average years
Country rank
#8173
Topic in United States
Fig. 01

Search interest · 12-month trend

+260%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master of Arts fans

60.8% are female, 39.2% are male, average age 39.4.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Master of Arts audience in United States
MetricValue
Female60.8%
Male39.2%
Average age39.4
Estimated audience size3,918,881
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Master of Arts audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3921%
40-4928%
50+15%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Master of Arts audience comes from United States.

Worldwide audience distribution share by country for Master of Arts
CountryShare
United States27.5%
France13.7%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master of Arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Master of Arts fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.92×
02New York~300K1.36×
03Massachusetts~90K1.21×
04Michigan~100K1.14×
05Virginia~100K1.14×
06Maryland~80K1.13×
07California~500K1.12×
08New Jersey~100K1.12×
09Illinois~100K1.10×
10Connecticut~40K1.10×
11Vermont~8K1.09×
12Minnesota~60K1.06×
13Maine~10K1.05×
14Rhode Island~10K1.04×
15Alaska~9K1.04×
16Georgia~100K1.03×
17North Carolina~100K1.03×
18Colorado~60K1.02×
19Montana~10K1.00×
20South Dakota~9K1.00×
21North Dakota~8K1.00×
22South Carolina~60K0.98×
23Kansas~30K0.98×
24Pennsylvania~100K0.97×
25Oregon~40K0.97×
26New Mexico~20K0.97×
27Nebraska~20K0.97×
28Hawaii~20K0.97×
29Washington~80K0.96×
30Indiana~70K0.96×
31Louisiana~50K0.96×
32West Virginia~20K0.96×
33Delaware~10K0.96×
34Wisconsin~60K0.95×
35Arkansas~30K0.95×
36Missouri~60K0.94×
37Iowa~30K0.94×
38New Hampshire~10K0.94×
39Mississippi~30K0.93×
40Kentucky~50K0.92×
41Utah~30K0.92×
42Idaho~20K0.92×
43Tennessee~70K0.91×
44Ohio~100K0.90×
45Oklahoma~40K0.89×
46Alabama~50K0.88×
47Florida~200K0.86×
48Nevada~30K0.83×
49Texas~300K0.81×
50Arizona~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Master of Arts, United States
0.80×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master of Arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master of Arts audience
#·InterestCategoryAffinity×
01La StampaNews54.93×
02FiberglassTechnology & Electronics18.49×
03Sustainable energyHome & Garden3.91×
04Renewable energyBusiness & Career3.62×
05Weather forecastingHome & Garden3.54×
06FedExBusiness & Career3.47×
07QVCMovies & TV3.22×
08Master of Business AdministrationBusiness & Career3.15×
09InnovationBusiness & Career2.62×
10PinterestInternet & Social Media2.34×
11Mortgage loansBusiness & Career2.34×
12Nonprofit organizationPolitics & Society2.21×
13AirbnbTravel & Leisure1.99×
14Trader Joe'sShopping1.94×
15IKEAHome & Garden1.88×
16BarbecueFood & Beverages1.72×
17FurnitureHome & Garden1.71×
18Health careBusiness & Career1.68×
19McDonald'sFood & Beverages1.67×
20ReligionBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master of Arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master of Arts audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Career OrientationPOWER1.80×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master of Arts audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Luxury OrientationPREMIUM0.94×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master of Arts have in United States?

Master of Arts has an estimated audience of 3,918,881 people in United States, concentrated in California and New York.

02

What is the gender split and age of Master of Arts fans?

60.8% of Master of Arts fans are female, 39.2% are male, with an average age of 39.4 years.

03

Which brands do Master of Arts fans like most?

Master of Arts fans show strongest brand affinity for Fiberglass (18.49×), Pinterest (2.34×), and La Stampa (54.93×) over the country average.

04

Where do Master of Arts fans live in United States?

Master of Arts fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Master of Arts fans also like?

Beyond Master of Arts itself, the audience over-indexes on Pinterest (2.34×), La Stampa (54.93×), FedEx (3.47×), and Renewable energy (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Master of Arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Master of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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