Master of Arts Audience in United States

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Master of Arts has an estimated audience of 3,943,050 people in United States. 64.3% are female, 35.7% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Queens College, City University of New York, JDSU, Israel, Historic site, Governor of Michigan.

The average Master of Arts fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Queens College, City University of New York, JDSU, Israel, with strongest over-indexing on Queens College, City University of New York (10.44× the country average). Demographically, the Master of Arts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Master of Arts fans

Demographic split for Master of Arts audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.3
Estimated audience size3,943,050

Audience persona

The typical Master of Arts fan in United States is more female, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Master of Arts in United States
RegionReachAffinity
California559,9581.29×
New York363,1021.65×
Texas299,2630.88×
Florida231,9400.87×
Illinois169,6521.29×
Georgia143,8651.18×
North Carolina132,4791.12×
Michigan126,2511.22×
Virginia122,8781.28×
Pennsylvania122,0250.92×
New Jersey115,7891.15×
Massachusetts105,0721.35×
Ohio101,2310.83×
Maryland87,1811.29×
Washington74,8600.95×
Tennessee73,0060.92×
Colorado67,3801.08×
Indiana63,8670.89×
Missouri60,0690.95×
Arizona56,4000.7×
South Carolina55,4650.93×
Minnesota51,3200.91×
Louisiana50,8271×
Connecticut43,9091.11×
Kentucky43,3710.88×
Alabama41,9810.76×
Wisconsin41,6720.7×
Oregon37,7980.84×
Washington, District of Columbia35,5633×
Oklahoma34,2760.78×
Mississippi28,9850.89×
Kansas28,2410.91×
Arkansas27,8960.86×
Utah26,6140.75×
Nevada25,5250.67×
Iowa24,4800.75×
New Mexico20,8061.05×
Nebraska17,6980.89×
West Virginia17,2820.94×
Hawaii15,8310.93×
Idaho13,5040.68×
Rhode Island13,2211.05×
Maine11,6280.82×
New Hampshire9,8580.63×
Montana8,6730.79×
Delaware8,0510.74×
Alaska7,9600.94×
Vermont7,8021.13×
South Dakota7,4200.81×
North Dakota7,2240.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Master of Arts audience
BrandAffinityCategory
Queens College, City University of New York10.44×Business & Career
JDSU2.59×Business & Career
Israel1.66×Travel & Leisure
Historic site2.83×Arts & Culture
Governor of Michigan4.55×Politics & Society
Jesse Plemons2.11×Movies & TV
Noodle (Gorillaz)2.05×Music & Radio
Stamp collecting2.68×Home & Garden
Kendra Scott1.63×Fashion & Accessoires
Fairy godmother4.04×Literature
Goop2.89×Internet & Social Media
Nebraska Cornhuskers football1.94×Sports
Mangaka2.2×Literature
Meals on Wheels2.94×Food & Beverages
Vocal harmony2.22×Music & Radio
The Perks of Being a Wallflower (film)3.15×Movies & TV
Cam Ward1.74×Sports
Elsword7.33×Games
Urban horticulture1.61×Home & Garden
Grinch1.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Master of Arts audience
TraitClusterScore
Career OrientationPOWER1.48
Urban LifestyleOPEN1.43
Risk AppetiteTHRILL1.36
Community OrientationOPEN1.33
Luxury OrientationPREMIUM1.33
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Master of Arts
CountryShare
United States30.5%
France12.1%
Italy9.0%

See Master of Arts audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Master of Arts have in United States?

Master of Arts has an estimated audience of 3,943,050 people in United States, concentrated in California and New York.

What is the gender split and age of Master of Arts fans?

64.3% of Master of Arts fans are female, 35.7% are male, with an average age of 40.3 years.

Which brands do Master of Arts fans like most?

Master of Arts fans show strongest brand affinity for Queens College, City University of New York (10.44×), JDSU (2.59×), and Israel (1.66×) over the country average.

Where do Master of Arts fans live in United States?

Master of Arts fans in United States are most concentrated in California (reach 559,958), New York (reach 363,102), and Texas (reach 299,263). These three regions account for the largest share of the active audience.

What other brands do Master of Arts fans also like?

Beyond Master of Arts itself, the audience over-indexes on JDSU (2.59×), Israel (1.66×), Historic site (2.83×), and Governor of Michigan (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Master of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.