A data profile of the people who buy, follow and care about Pit bull in Italy — modelled from more than twelve digital signal sources. Pit bull has an estimated audience of 4,176,957 people in Italy.
The average Pit bull fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pet sitting, Pet adoption, Dog training, with strongest over-indexing on Pet sitting (6.49× the country average).
Demographically, the Pit bull audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pit bull fan in Italy is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.
The key figures that characterise the Pit bull profile in Italy.
62.6% are female, 37.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.8 |
| Estimated audience size | 4,176,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Pit bull audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 15.0% |
| Germany | 5.3% |
Where the Pit bull audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~400K | 1.26× | |
| 02 | Lombardy | ~900K | 1.24× | |
| 03 | Sicilia | ~400K | 1.24× | |
| 04 | Campania | ~600K | 1.21× | |
| 05 | Lazio | ~600K | 1.19× | |
| 06 | Calabria | ~100K | 1.13× | |
| 07 | Abruzzo | ~100K | 1.08× | |
| 08 | Emilia-Romagna | ~400K | 1.05× | |
| 09 | Piedmont | ~300K | 1.01× | |
| 10 | Tuscany | ~300K | 1.00× | |
| 11 | Veneto | ~300K | 0.99× | |
| 12 | Sardinia | ~100K | 0.99× | |
| 13 | Marche | ~100K | 0.98× | |
| 14 | Basilicata | ~40K | 0.98× | |
| 15 | Umbria | ~60K | 0.87× | |
| 16 | Friuli-Venezia Giulia | ~70K | 0.86× | |
| 17 | Trentino-Alto Adige/Südtirol | ~70K | 0.85× | |
| 18 | Liguria | ~100K | 0.84× | |
| 19 | Molise | ~20K | 0.78× | |
| 20 | Aosta Valley | ~7K | 0.66× |
The strongest cross-interests of the Pit bull audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 8.27× | ||
| 02 | Dog training | Pets & Animals | 8.27× | ||
| 03 | Pet sitting | Pets & Animals | 6.49× | ||
| 04 | Cane Corso | Food & Beverages | 6.12× | ||
| 05 | Labrador | Pets & Animals | 5.09× | ||
| 06 | Rottweiler | Pets & Animals | 5.04× | ||
| 07 | Dog agility | Pets & Animals | 4.90× | ||
| 08 | Road trip | Travel & Leisure | 4.66× | ||
| 09 | Dog toy | Pets & Animals | 4.47× | ||
| 10 | Border Collie | Pets & Animals | 4.43× | ||
| 11 | GitHub | Internet & Social Media | 4.20× | ||
| 12 | Draught beer | Food & Beverages | 3.55× | ||
| 13 | Bonsai | Home & Garden | 3.46× | ||
| 14 | Emotional intelligence | Health | 3.23× | ||
| 15 | Golden Retriever | Pets & Animals | 2.90× | ||
| 16 | Plug-in hybrid | Cars & Mobility | 2.67× | ||
| 17 | Pet store | Pets & Animals | 2.53× | ||
| 18 | Pet food | Pets & Animals | 2.37× | ||
| 19 | Activism | Politics & Society | 2.19× | ||
| 20 | Dogs | Pets & Animals | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.11× | |
| Risk Appetite | THRILL | 1.30× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.82× |
Pit bull has an estimated audience of 4,176,957 people in Italy, concentrated in Lombardy and Lazio.
62.6% of Pit bull fans are female, 37.4% are male, with an average age of 40.8 years.
Pit bull fans show strongest brand affinity for Pet sitting (6.49×), Pet adoption (8.27×), and Dog training (8.27×) over the country average.
Pit bull fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pit bull itself, the audience over-indexes on Pet adoption (8.27×), Dog training (8.27×), Rottweiler (5.04×), and Dogs (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pit bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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