A data profile of the people who buy, follow and care about Pit bull in United Kingdom — modelled from more than twelve digital signal sources. Pit bull has an estimated audience of 4,631,230 people in United Kingdom.
The average Pit bull fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dog agility, Pet store, Pet sitting, with strongest over-indexing on Dog agility (7.41× the country average).
Demographically, the Pit bull audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pit bull fan in United Kingdom is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.
The key figures that characterise the Pit bull profile in United Kingdom.
68.4% are female, 31.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.5 |
| Estimated audience size | 4,631,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Pit bull audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 15.0% |
| Germany | 5.3% |
Where the Pit bull audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.43× | |
| 02 | North East | ~200K | 1.36× | |
| 03 | West Midlands | ~300K | 1.34× | |
| 04 | Northern Ireland | ~200K | 1.20× | |
| 05 | Scotland | ~400K | 1.07× | |
| 06 | East of England | ~400K | 1.05× | |
| 07 | Wales | ~300K | 1.05× | |
| 08 | South East | ~500K | 0.87× | |
| 09 | East Midlands | ~200K | 0.74× | |
| 10 | South West | ~300K | 0.71× | |
| 11 | England | ~3M | 0.68× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Pit bull audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 7.41× | ||
| 02 | Cats (musical) | Music & Radio | 3.71× | ||
| 03 | Pet sitting | Pets & Animals | 3.68× | ||
| 04 | Dog toy | Pets & Animals | 3.63× | ||
| 05 | Labrador | Pets & Animals | 3.59× | ||
| 06 | Pet store | Pets & Animals | 3.57× | ||
| 07 | Dog training | Pets & Animals | 3.50× | ||
| 08 | Rottweiler | Pets & Animals | 3.40× | ||
| 09 | Border Collie | Pets & Animals | 3.40× | ||
| 10 | Pet food | Pets & Animals | 2.46× | ||
| 11 | French Bulldog | Pets & Animals | 2.15× | ||
| 12 | Cat food | Pets & Animals | 2.05× | ||
| 13 | Digital photography | Business & Career | 2.01× | ||
| 14 | Philanthropy | Arts & Culture | 1.90× | ||
| 15 | Animal rights | Politics & Society | 1.90× | ||
| 16 | Activism | Politics & Society | 1.81× | ||
| 17 | Dunelm | Home & Garden | 1.68× | ||
| 18 | New Look | Fashion & Accessoires | 1.59× | ||
| 19 | Nonprofit organization | Politics & Society | 1.54× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.07× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Pit bull has an estimated audience of 4,631,230 people in United Kingdom, concentrated in England and South East.
68.4% of Pit bull fans are female, 31.6% are male, with an average age of 42.5 years.
Pit bull fans show strongest brand affinity for Dog agility (7.41×), Pet store (3.57×), and Pet sitting (3.68×) over the country average.
Pit bull fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pit bull itself, the audience over-indexes on Pet store (3.57×), Pet sitting (3.68×), Pet food (2.46×), and Rottweiler (3.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pit bull. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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