A data profile of the people who buy, follow and care about S.S.C. Napoli in Italy — modelled from more than twelve digital signal sources. S.S.C. Napoli has an estimated audience of 11,557,810 people in Italy.
The average S.S.C. Napoli fan in Italy is 38.3 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Sal da Vinci, Il Mattino, Campania, with strongest over-indexing on Sal da Vinci (2.23× the country average).
Demographically, the S.S.C. Napoli audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical S.S.C. Napoli fan in Italy is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Sal da Vinci.
The key figures that characterise the S.S.C. Napoli profile in Italy.
42.6% are female, 57.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.3 |
| Estimated audience size | 11,557,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide S.S.C. Napoli audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 34.2% |
| United States | 5.5% |
| Brazil | 4.1% |
Where the S.S.C. Napoli audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~5M | 9.34× | |
| 02 | Basilicata | ~100K | 1.07× | |
| 03 | Lazio | ~1.5M | 1.02× | |
| 04 | Lombardy | ~2M | 0.92× | |
| 05 | Puglia | ~600K | 0.70× | |
| 06 | Abruzzo | ~200K | 0.66× | |
| 07 | Emilia-Romagna | ~600K | 0.64× | |
| 08 | Molise | ~40K | 0.63× | |
| 09 | Tuscany | ~500K | 0.62× | |
| 10 | Calabria | ~200K | 0.60× | |
| 11 | Piedmont | ~500K | 0.55× | |
| 12 | Aosta Valley | ~20K | 0.54× | |
| 13 | Marche | ~100K | 0.47× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.47× | |
| 15 | Veneto | ~400K | 0.44× | |
| 16 | Umbria | ~80K | 0.44× | |
| 17 | Sicilia | ~400K | 0.41× | |
| 18 | Trentino-Alto Adige/Südtirol | ~90K | 0.40× | |
| 19 | Sardinia | ~100K | 0.38× | |
| 20 | Liguria | ~100K | 0.37× |
The strongest cross-interests of the S.S.C. Napoli audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CalcioNapoli24.it | News | 2.61× | ||
| 02 | NapoliToday | News | 2.35× | ||
| 03 | Mount Vesuvius | Travel & Leisure | 2.27× | ||
| 04 | Sal da Vinci | Movies & TV | 2.23× | ||
| 05 | Sports betting | Games | 2.09× | ||
| 06 | Caserta | Travel & Leisure | 2.04× | ||
| 07 | Salerno | Travel & Leisure | 1.95× | ||
| 08 | Il Mattino | News | 1.91× | ||
| 09 | Canzone Napoletana | Music & Radio | 1.86× | ||
| 10 | Gaming computer | Technology & Electronics | 1.84× | ||
| 11 | Eurobet | Games | 1.77× | ||
| 12 | Naples, Florida | Travel & Leisure | 1.74× | ||
| 13 | Snai | Games | 1.72× | ||
| 14 | Massimo Ranieri | Movies & TV | 1.70× | ||
| 15 | Home business | Business & Career | 1.64× | ||
| 16 | Goldbet | Games | 1.63× | ||
| 17 | Fortnite | Games | 1.62× | ||
| 18 | Campania | Travel & Leisure | 1.61× | ||
| 19 | Carrefour Market | Shopping | 1.58× | ||
| 20 | Ligue 1 | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Sustainability | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× |
S.S.C. Napoli has an estimated audience of 11,557,810 people in Italy, concentrated in Campania and Lombardy.
42.6% of S.S.C. Napoli fans are female, 57.4% are male, with an average age of 38.3 years.
S.S.C. Napoli fans show strongest brand affinity for Sal da Vinci (2.23×), Il Mattino (1.91×), and Campania (1.61×) over the country average.
S.S.C. Napoli fans in Italy are most concentrated in Campania (reach ~5M), Lombardy (reach ~2M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond S.S.C. Napoli itself, the audience over-indexes on Il Mattino (1.91×), Campania (1.61×), Mount Vesuvius (2.27×), and Massimo Ranieri (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for S.S.C. Napoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.