S.S.C. Napoli Audience in Italy
S.S.C. Napoli has an estimated audience of 11,829,521 people in Italy. 42.6% are female, 57.4% are male, average age 38.3. Top regions: Campania, Lombardy, Lazio. Top brand affinities: Il Mattino, Sal da Vinci, Campania, Mount Vesuvius, NapoliToday.
The average S.S.C. Napoli fan in Italy is 38.3 years old, more male, and lives primarily in Campania. The audience is concentrated in Campania, Lombardy, Lazio. Top brand affinities include Il Mattino, Sal da Vinci, Campania, with strongest over-indexing on Il Mattino (1.91× the country average). Demographically, the S.S.C. Napoli audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of S.S.C. Napoli fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 38.3 |
| Estimated audience size | 11,829,521 |
Audience persona
The typical S.S.C. Napoli fan in Italy is more male, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Il Mattino.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 4,950,000 | 9.34× |
| Lombardy | 1,915,090 | 0.92× |
| Lazio | 1,484,271 | 1.02× |
| Emilia-Romagna | 618,407 | 0.64× |
| Puglia | 564,872 | 0.69× |
| Tuscany | 484,023 | 0.62× |
| Piedmont | 474,807 | 0.54× |
| Sicilia | 408,298 | 0.4× |
| Veneto | 406,432 | 0.43× |
| Calabria | 214,499 | 0.59× |
| Abruzzo | 168,686 | 0.65× |
| Marche | 132,352 | 0.45× |
| Sardinia | 118,637 | 0.36× |
| Basilicata | 115,549 | 1.07× |
| Liguria | 114,358 | 0.34× |
| Friuli-Venezia Giulia | 100,387 | 0.45× |
| Trentino-Alto Adige/Südtirol | 81,361 | 0.36× |
| Umbria | 76,534 | 0.4× |
| Molise | 32,082 | 0.57× |
| Aosta Valley | 4,267 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Mattino | 1.91× | News |
| Sal da Vinci | 2.23× | Movies & TV |
| Campania | 1.61× | Travel & Leisure |
| Mount Vesuvius | 2.27× | Travel & Leisure |
| NapoliToday | 2.35× | News |
| Massimo Ranieri | 1.7× | Movies & TV |
| Salerno | 1.95× | Travel & Leisure |
| Sports betting | 2.09× | Games |
| Naples, Florida | 1.74× | Travel & Leisure |
| Goldbet | 1.63× | Games |
| Gaming computer | 1.84× | Technology & Electronics |
| Home business | 1.64× | Business & Career |
| Carrefour Market | 1.58× | Shopping |
| Ligue 1 | 1.56× | Sports |
| Eurobet | 1.77× | Games |
| Snai | 1.72× | Games |
| Caserta | 2.04× | Travel & Leisure |
| Canzone Napoletana | 1.86× | Music & Radio |
| Gigi D'Alessio | 2.07× | Music & Radio |
| Fortnite | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.11 |
| Risk Appetite | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 0.93 |
| Sports Activity | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.4% |
| United States | 6.2% |
| Brazil | 4.4% |
See S.S.C. Napoli audiences in other countries
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
Frequently asked questions
How many fans does S.S.C. Napoli have in Italy?
S.S.C. Napoli has an estimated audience of 11,829,521 people in Italy, concentrated in Campania and Lombardy.
What is the gender split and age of S.S.C. Napoli fans?
42.6% of S.S.C. Napoli fans are female, 57.4% are male, with an average age of 38.3 years.
Which brands do S.S.C. Napoli fans like most?
S.S.C. Napoli fans show strongest brand affinity for Il Mattino (1.91×), Sal da Vinci (2.23×), and Campania (1.61×) over the country average.
Where do S.S.C. Napoli fans live in Italy?
S.S.C. Napoli fans in Italy are most concentrated in Campania (reach 4,950,000), Lombardy (reach 1,915,090), and Lazio (reach 1,484,271). These three regions account for the largest share of the active audience.
What other brands do S.S.C. Napoli fans also like?
Beyond S.S.C. Napoli itself, the audience over-indexes on Sal da Vinci (2.23×), Campania (1.61×), Mount Vesuvius (2.27×), and NapoliToday (2.35×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for S.S.C. Napoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.