A data profile of the people who buy, follow and care about Mount Vesuvius in Italy — modelled from more than twelve digital signal sources. Mount Vesuvius has an estimated audience of 4,758,466 people in Italy.
Mount Vesuvius has an estimated audience of 4,758,466 people in Italy. 52.2% are female, 47.8% are male, average age 42.0. Top brand affinities: Il Mattino, S.S.C. Napoli, Supermarket, Tradition, Outlet store.
Top brand affinities include Il Mattino, S.S.C. Napoli, Supermarket, with strongest over-indexing on Il Mattino (2.88× the country average).
Demographically, the Mount Vesuvius audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Tradition, Need for Security.
The typical Mount Vesuvius fan in Italy is balanced, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Il Mattino.
The key figures that characterise the Mount Vesuvius profile in Italy.
52.2% are female, 47.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.0 |
| Estimated audience size | 4,758,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Mount Vesuvius audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 84.6% |
| Canada | 2.5% |
| United States | 2.4% |
The strongest cross-interests of the Mount Vesuvius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Mattino | News | 2.88× | ||
| 02 | S.S.C. Napoli | Sports | 2.27× | ||
| 03 | Aston Villa F.C. | Sports | 2.26× | ||
| 04 | Tradition | Politics & Society | 1.80× | ||
| 05 | Rai 2 | Movies & TV | 1.77× | ||
| 06 | Dishwasher | Home & Garden | 1.74× | ||
| 07 | Rail transport | Travel & Leisure | 1.67× | ||
| 08 | Supermarket | Shopping | 1.65× | ||
| 09 | Low-cost carrier | Travel & Leisure | 1.63× | ||
| 10 | Essential oil | Home & Garden | 1.62× | ||
| 11 | Prosecco | Food & Beverages | 1.61× | ||
| 12 | Hardware store | Home & Garden | 1.60× | ||
| 13 | RaiPlay | Movies & TV | 1.59× | ||
| 14 | Rai 3 | Movies & TV | 1.59× | ||
| 15 | Face powder | Beauty & Wellness | 1.58× | ||
| 16 | Rai 1 | Movies & TV | 1.56× | ||
| 17 | Soft drinks | Food & Beverages | 1.54× | ||
| 18 | Pub | Food & Beverages | 1.52× | ||
| 19 | Outlet store | Shopping | 1.51× | ||
| 20 | Zoo | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.80× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.66× | |
| Sustainability | BALANCE | 0.73× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mount Vesuvius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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