A data profile of the people who buy, follow and care about Salerno in Italy — modelled from more than twelve digital signal sources. Salerno has an estimated audience of 4,027,914 people in Italy.
The average Salerno fan in Italy is 39.6 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Lombardy.
Top brand affinities include Il Mattino, S.S.C. Napoli, Supermarket, with strongest over-indexing on Il Mattino (2.44× the country average).
Demographically, the Salerno audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Salerno fan in Italy is balanced, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Il Mattino.
The key figures that characterise the Salerno profile in Italy.
52.6% are female, 47.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.6 |
| Estimated audience size | 4,027,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Salerno audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 81.6% |
| United States | 3.8% |
| Poland | 2.6% |
Where the Salerno audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2.5M | 5.60× | |
| 02 | Basilicata | ~70K | 1.77× | |
| 03 | Puglia | ~300K | 1.26× | |
| 04 | Calabria | ~100K | 1.15× | |
| 05 | Lazio | ~600K | 1.13× | |
| 06 | Lombardy | ~600K | 0.79× | |
| 07 | Molise | ~10K | 0.74× | |
| 08 | Abruzzo | ~60K | 0.73× | |
| 09 | Sicilia | ~300K | 0.72× | |
| 10 | Tuscany | ~200K | 0.69× | |
| 11 | Emilia-Romagna | ~200K | 0.66× | |
| 12 | Trentino-Alto Adige/Südtirol | ~50K | 0.64× | |
| 13 | Veneto | ~200K | 0.62× | |
| 14 | Marche | ~60K | 0.62× | |
| 15 | Umbria | ~40K | 0.59× | |
| 16 | Piedmont | ~200K | 0.57× | |
| 17 | Sardinia | ~60K | 0.55× | |
| 18 | Liguria | ~60K | 0.52× | |
| 19 | Friuli-Venezia Giulia | ~40K | 0.50× | |
| 20 | Aosta Valley | ~5K | 0.48× |
The strongest cross-interests of the Salerno audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Mattino | News | 2.44× | ||
| 02 | Aston Villa F.C. | Sports | 2.40× | ||
| 03 | Frozen food | Food & Beverages | 2.35× | ||
| 04 | Private equity | Business & Career | 1.98× | ||
| 05 | S.S.C. Napoli | Sports | 1.95× | ||
| 06 | Dishwasher | Home & Garden | 1.92× | ||
| 07 | Rail transport | Travel & Leisure | 1.69× | ||
| 08 | Art Deco | Arts & Culture | 1.65× | ||
| 09 | Essential oil | Home & Garden | 1.64× | ||
| 10 | Prosecco | Food & Beverages | 1.62× | ||
| 11 | Supermarket | Shopping | 1.60× | ||
| 12 | Low-cost carrier | Travel & Leisure | 1.60× | ||
| 13 | Pub | Food & Beverages | 1.59× | ||
| 14 | Tradition | Politics & Society | 1.58× | ||
| 15 | Rai 2 | Movies & TV | 1.58× | ||
| 16 | Wedding planner | Kids & Family | 1.54× | ||
| 17 | Face powder | Beauty & Wellness | 1.54× | ||
| 18 | Snack food | Food & Beverages | 1.52× | ||
| 19 | Air pollution | Health | 1.52× | ||
| 20 | Internet service provider | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.50× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Sports Activity | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.68× |
Salerno has an estimated audience of 4,027,914 people in Italy, concentrated in Campania and Lazio.
52.6% of Salerno fans are female, 47.4% are male, with an average age of 39.6 years.
Salerno fans show strongest brand affinity for Il Mattino (2.44×), S.S.C. Napoli (1.95×), and Supermarket (1.6×) over the country average.
Salerno fans in Italy are most concentrated in Campania (reach ~2.5M), Lazio (reach ~600K), and Lombardy (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Salerno itself, the audience over-indexes on S.S.C. Napoli (1.95×), Supermarket (1.6×), Tradition (1.58×), and Pub (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Salerno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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