A data profile of the people who buy, follow and care about Campania in Italy — modelled from more than twelve digital signal sources. Campania has an estimated audience of 11,128,566 people in Italy.
Campania has an estimated audience of 11,128,566 people in Italy. 53.4% are female, 46.6% are male, average age 38.3. Top brand affinities: Il Mattino, S.S.C. Napoli, Non-alcoholic beverage, Lip liner, Andrology.
Top brand affinities include Il Mattino, S.S.C. Napoli, Non-alcoholic beverage, with strongest over-indexing on Il Mattino (1.92× the country average).
Demographically, the Campania audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Campania fan in Italy is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Il Mattino.
The key figures that characterise the Campania profile in Italy.
53.4% are female, 46.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.3 |
| Estimated audience size | 11,128,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Campania audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 72.4% |
| United States | 7.3% |
| Germany | 3.1% |
The strongest cross-interests of the Campania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masculism | Politics & Society | 1.94× | ||
| 02 | Il Mattino | News | 1.92× | ||
| 03 | Rocco Forte Hotels | Travel & Leisure | 1.82× | ||
| 04 | Multiple citizenship | Politics & Society | 1.72× | ||
| 05 | Folli Follie | Fashion & Accessoires | 1.72× | ||
| 06 | Anti-war movement | Politics & Society | 1.70× | ||
| 07 | Andrology | Health | 1.69× | ||
| 08 | Friedrich Schiller | Literature | 1.63× | ||
| 09 | S.S.C. Napoli | Sports | 1.61× | ||
| 10 | Lip liner | Beauty & Wellness | 1.57× | ||
| 11 | Simply Market | Shopping | 1.56× | ||
| 12 | Contadina | Food & Beverages | 1.56× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.89× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Campania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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