Campania Audience in Italy
Campania has an estimated audience of 11,128,566 people in Italy. 53.4% are female, 46.6% are male, average age 38.3. Top brand affinities: Il Mattino, S.S.C. Napoli, Non-alcoholic beverage, Lip liner, Andrology.
Top brand affinities include Il Mattino, S.S.C. Napoli, Non-alcoholic beverage, with strongest over-indexing on Il Mattino (1.92× the country average). Demographically, the Campania audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Travel & Leisure · Type: POI
Demographics of Campania fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.3 |
| Estimated audience size | 11,128,566 |
Audience persona
The typical Campania fan in Italy is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Il Mattino.
Top brand affinities of Campania fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Mattino | 1.92× | News |
| S.S.C. Napoli | 1.61× | Sports |
| Non-alcoholic beverage | 1.51× | Food & Beverages |
| Lip liner | 1.57× | Beauty & Wellness |
| Andrology | 1.69× | Health |
| Masculism | 1.94× | Politics & Society |
| Rocco Forte Hotels | 1.82× | Travel & Leisure |
| Multiple citizenship | 1.72× | Politics & Society |
| Folli Follie | 1.72× | Fashion & Accessoires |
| Simply Market | 1.56× | Shopping |
| Contadina | 1.56× | Food & Beverages |
| Friedrich Schiller | 1.63× | Literature |
| Anti-war movement | 1.7× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Convenience Orientation | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 72.4% |
| United States | 7.3% |
| Germany | 3.1% |
See Campania audiences in other countries
More Travel & Leisure audiences in Italy
- Italy (39,421,279)
- Rome (30,884,118)
- Milan (30,535,743)
- Mediterranean Sea (25,698,242)
- Naples (23,979,852)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Campania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.